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EA boss Riccitiello: Hollywood 'worried' about impact of videogame industry photo

In an interview with the Financial Times, Electronic Arts CEO John Riccitiello says that the film industry is "worried" by the high-profile videogame industry. Specifically, Riccitiello cites the release of Grand Theft Auto IV on certain summer box office blockbusters. 

"[Hollywood] is worried about whether Iron Man the movie is going to get killed by Grand Theft Auto the game," he tells the paper.

I'm already planning to hit the sticky floors of my local cinema to see the live-action Iron Man film, but for many, the movie-going experience has been killed by obnoxious crowds, and the high price of snacks and admission. It only makes sense to think that people may be more likely to drop $60 on a 20 to 50 hours entertainment experience, versus the $10 to $40 (with snacks!) movie-going experience. 

I know it might be hard to be objective, since many of you are likely to sell blood or your babies to pay for Rockstar's next big thing. But do you think that the increasing popularity of gaming is having an impact on the movie industry? Is the perceived value of the entertainment of games versus movies changing?

[Via MCV


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24 comments | showing # 1 to 24

h3lios's Avatar - Comment posted on 04/14/2008 11:44
h3lios
This is stupid. If anyone is to blame, it's Hollywood for releasing more crap and charging more for shitty movies.
kohelhunter's Avatar - Comment posted on 04/14/2008 11:44
kohelhunter
hopefully it closes out some movie theaters. the experience is to expensive
AlarmedMidget's Avatar - Comment posted on 04/14/2008 11:44
AlarmedMidget
I have made the choice to only go see "special effects" movies in the theaters. In most instances the picture I get on my HDTV is far superior to the picture I get at the local cineplex, also I don't have to worry about having a guy with a big head in front of me when I am at home. Though nothing tops a big bag of movie theater popcorn!
ceark's Avatar - Comment posted on 04/14/2008 11:45
ceark
No I don't videogames have had that big of an impact on the film industry. I'm inclined to agree with you, high admission prices, annoying crowds, the advent of HDTV and blu-ray making the home experience more enjoyable (and cheaper after the initial investment of equipment), added to the fact that movie theathers are ALWAYS in areas that are a pain in the ass to park, it killing the box office.
Zavaro's Avatar - Comment posted on 04/14/2008 11:48
Zavaro
Well, I'm thinking that the large portion of the audience of the Iron Man movie they're talking about is also the same group of people who may read comic books and play video games.

So no.

It won't.
Rockvillian's Avatar - Comment posted on 04/14/2008 11:50
Rockvillian
What h3lios said.

It's like Hollywood doesn't get it or something. If they "made entertaining movies" again instead of lowering their standards and producing 2 hour long advertisements (I'm sorry, 3 hour) I'm not going to the theater.

And 11 bucks to see one in the theaters? Please. Lower it to 5 and I'll go back to seeing 3 movies a week. This is just ridiculous. Either that or start using one of those things called "budgets" when you're filming. You can do a lot with very little, it just takes some... I dunno, IMAGINATION!
Mxyzptlk's Avatar - Comment posted on 04/14/2008 11:52
Mxyzptlk
Yup, with home theaters setups becoming more affordable, most people just don't want to put up with the hassle of going out. Video games are just a scapegoat so the industry doesn't have to accept the responsibility of their own actions.
skullivan's Avatar - Comment posted on 04/14/2008 12:01
skullivan
If a movie is good people are going to want to go see it. Hollywood just uses games as an excuse when crappy movies (like Shrek the Third) don't live up to expectations.

I think for the audience that GTAIV is geared towards (18 year olds and up) they'll buy the game AND go see Iron Man if they have any interest because they make their own money

The thing is, you know there are tons of young kids out there (like 13-15 year olds) who's parents are buying GTAIV for them. It's very possible those kids who may have gone to see Iron Man won't be because their parents just shelled out $60 for GTAIV for them.

Personally, I have no problem paying $10 to see Iron Man but will be getting GTAIV from GameFly because I think it's stupid to spend $60 on ANY game. I own the three previous GTA's and haven't touched any of them since a couple weeks after they launched. I expect most people could say the same thing. Why pay $60 for GTAIV when I'll finish it within a couple weeks and never play it again?
king3vbo's Avatar - Comment posted on 04/14/2008 12:02
king3vbo
I dont go to the theater. Too many people talking during movies and being loud, plus it smells bad. DVDs FTW
fraunkd's Avatar - Comment posted on 04/14/2008 12:12
fraunkd
i believe the word is scape goat here. i remember hearing that halo caused low movie attendance but i'm just not buying the theory. what i do know is that is has been a while since i have seen a "good movie". its also been a while since i have been able to watch a movie without dealing with little blue text messaging screens popping up here and there throughout the movie, on top of all the talking and phone conversations that are the norm in memphis.

if iron man does not do well, then it will be due to the movie sucking - not the release of a video game.
DeusPayne's Avatar - Comment posted on 04/14/2008 12:14
DeusPayne
If movie tickets weren't $11, and a 20 cent soda wasn't $4, I'd be more inclined to go to the movies. But when I just wait a few months, and see the DVD on the discount rack for $9.99, why the hell would I have paid MORE money, to not own the movie.
grrza's Avatar - Comment posted on 04/14/2008 12:23
grrza
Don't need much more to say beyond what h3lios said.

'Summer blockbusters' are crap anyway. Maybe if contemporary movie-makers would take a lesson from what used to make films great (e.g., watch some Hitchcock or Kurosawa) and focus on the strengths of film - instead of trying to make movies that emulate videogames (poorly), then they wouldn't have to worry about competition from this other medium.
Anus Mcphanus's Avatar - Comment posted on 04/14/2008 12:44
Anus Mcphanus
If Hollywood is so worried then the answer is simple: Buckle down and make more really good films!

I love GTA but there's still no way I'm going to miss Iron Man in the cinema! If the movies are that good then people will go out to see it in the cinema eventually regardless of what game just came out.
MechaMonkey's Avatar - Comment posted on 04/14/2008 12:45
MechaMonkey
I'd curious as to whether they can come up with more than a correlation between the rise of video game sales and the fall in box office sales. I don't think it's possible to prove that one is having an effect on the other.
thebza's Avatar - Comment posted on 04/14/2008 12:51
thebza
i RARELY go to the movies due to the fact that most of them come out on DVD 4 months later, plus there's never anything that i HAVE to see (except Indian Jones)..

but last time i went, the snack bar had pictures of the items and no prices!! like 2 medium sodas & a medium popcorn, among other combos. i asked the lady at the counter how much, she said $25!!!! this is after we paid $12 each for tickets! i told her no wonder you guys don't post the price, jesus christ!! (i live in southern california btw)

screw movie theaters, i'll take a blu-ray/dvd movie on my 42" lcd & home theater with good (and regularly priced) food while lounging in my pajamas with the ac cranked any day.
Churchhills Dog's Avatar - Comment posted on 04/14/2008 14:29
Churchhills Dog
Riccitiello is a shitbag.
TheHunter234's Avatar - Comment posted on 04/14/2008 14:40
TheHunter234
I think the movie-industry's woes are due to a larger set of problems within the business itself rather than competition with games. However, if games really are stealing sales from movies, then that's just the natural result of competition. Games present a better entertainment venture than the theater, so consumers choose games over movies.

If the movies can't offer something compelling to consumers, then it isn't the games industry's fault if they benefit; it's natural that they would take advantage of the disillusioned market.

It's too bad that film production relies so much on the exhibition business, as the fixation on success at the box office is likely the root cause of a lot of the problems.
Amethystine's Avatar - Comment posted on 04/14/2008 15:38
Amethystine
I know it's beside the point, but I wish people would stop complaining about movie-food prices. I never buy food at the theatre. No one should. Do we really need to eat during a movie? If people are that hard up for munchies during a film, they can bring something from a corner store in their pocket or whatever.

As for complaining about crowds, people could just, you know, not go to see a movie on opening night or on the weekend. If you wait a few weeks and go on a Tuesday or other week-day night, theatres are always comfortably sparse, I find.

All that being said, I still think video games are better, overall and in terms of money-to-enjoyment-time ratio.

(Oh, and people are actually considerate around here and turn off their phones. So that's nice.)
TrailerParkJesus's Avatar - Comment posted on 04/14/2008 19:13
TrailerParkJesus
John Riccitiello says that the film industry is "worried" by the high-profile videogame industry, but it'd be nice to hear from people on the Hollywood side what they truly think.

They probably wouldn't admit it openly, but there must be some concern.

Making good movies would be a great start. Cleaner, more welcoming theaters would be a just as nice. And lastly, try dropping ticket prices, just for like a month, ad see if it makes a difference
Valentia X's Avatar - Comment posted on 04/14/2008 20:58
Valentia X
Well, what does Hollywood expect? Games are a better deal.

Few people are going to rationalise spending an average of twenty dollars per movie, for ticket and food, plus whatever ridiculous amount we're being raped for gas to get there, when one can either a) wait for the dvd or b) find someone who can torrent it. Sure, if it's a real big blockbuster, must be seen on the big screen (think Lord of the Rings), maybe, but for some piece of crap flick with men who wax their chests and woman with more pancake on their face than IHOP serves in a week? No thanks. Hell, I know I can't stand watching most of the crap that comes out for free on the television. I'm pretty sure I've logged more time on Oblivion since I started playing it last August than I have watching movies for the last decade. If it sucks, it sucks.

Maybe if Hollywood stopped cashing in on sensationalist 'hot piece of ass of the moment' actors and went back to the days when actors actually earned their keep by acting and not flashing their crotch for the world to see, we'd start going? But video games offer more entertainment, more time, and more personal satisfaction.
Im OK's Avatar - Comment posted on 04/15/2008 01:15
Im OK
I think the fact that a lot of what the movie industry is pumping out these days is utter shit is what is having an impact on the movie industry.
Im OK's Avatar - Comment posted on 04/15/2008 01:18
Im OK
But seriously though, if I want to see a movie bad enough, I'll go and see it at the theater. I won't die from video game withdrawal for the two to four hours it would take me to go to see a movie. I'll be smuggling in a bucket of chicken or something under my jacket to avoid paying for overpriced shitty concession food though, of course.
mistic's Avatar - Comment posted on 04/17/2008 01:07
mistic
If Rockstar is able to deliver enough copies of the game, I think there will surely be less people seeing the movie, since so many people will simply be playing GTA4 that weekend... My mates are coming over here as well :-) ( at least the ones without 360/PS3 all the others are gonna be playing at their own homes :-) )
Necros's Avatar - Comment posted on 04/20/2008 02:47
Necros
Oh boo hoo, Hollywood. The reason why video games are "beating" you is that your ticket prices are scaring people away, regardless of other factors.
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