EA boss proudly refuses to publish single-player games
All EA games will be multiplayer ... FOREVER!
[Update: Gibeau "clarified" what he said to Kotaku by basically repeating what he said originally in a more flowery way. It's barely worth an update but I was getting smarmy messages from smug gimboids about it, so here you go.
"What I said was [about not greenlighting] anything that [doesn't have] an online service. You can have a very deep single-player game but it has to have an ongoing content plan for keeping customers engaged beyond what's on the initial disc. I'm not saying deathmatch must come to Mirror's Edge."
He added that games are to be thought of as services now, and went on to say that you, "need to have a social experience where you're part of a large community." EA knows what you need better than you do, after all.]
Electronic Arts' games label boss Frank Gibeau has revealed that he's not let any solely single-player games pass through his gates, ensuring that absolutely every single title the company publishes has an online component.
"We are very proud of the way EA evolved with consumers," he said. "I have not green lit one game to be developed as a singleplayer experience. Today, all of our games include online applications and digital services that make them live 24/7/365.
"One of our biggest growth opportunities is Play4Free titles that allow customers to play at no cost and make purchases via microtransactions. We see this as a huge opportunity, and one that’s powered by our hybrid cloud model."
With co-op coming to Dead Space 3 and multiplayer rumored for Dragon Age 3, it seems that the idea of solo-oriented experiences is now dead to EA. As is variety, it seems. The inexorable march towards videogames becoming one indistinguishable mass of grey sludge continues.
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