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EA blames media for Medal of Honor controversy photo

As soon as we heard that Medal of Honor would feature the Taliban in its multiplayer component, we all could have easily predicted the media shitstorm would ensue, as "real journalists" stumbled over each other in a scrabbling bid to declare their insincere outrage the loudest. 

Electronic Arts CEO John Riccitiello is apparently "surprised" by the controversy, however, and lays the blame for the anger squarely at the feet of the media. 

"The controversy kind of caught me by surprise," he says. "No one noticed [the game] ... until a journalist decided to put the game box in front of a mom who'd lost her son in Afghanistan to create some controversy. I think that says more about the newspapers than it does the game industry.

"Having said that, we're incredibly sensitive to the challenges that a non-gamer who doesn't really understand what I've just described might imagine when a journalist who also doesn't understand a game describes it to her. It tends to excite a little bit of angst."

I do agree that certain journalists' handling of things says nothing favorable about them as professionals, but I also refuse to believe that anybody at Electronic Arts was surprised by this. I'll defend the game's right to exist and mock the silly things said by journos and politicians, but come on ... don't play the innocent bunny rabbit, sir!

Riccitiello: MOH outrage "says more about newspapers than it does the game industry" [GI.biz]








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38 comments | showing # 1 to 38
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Monodi's Avatar - Comment posted on 09/16/2010 23:31
Monodi
Well, I am surprised the bear I poked shredded off my face too.
DarkTetsuya's Avatar - Comment posted on 09/16/2010 23:54
DarkTetsuya
Yeah, how dare the media program in the ability to play as the Taliban.

oh wait.
Charles_Surge's Avatar - Comment posted on 09/16/2010 23:57
Charles_Surge
EA is only surprised their free advertising took this long to kick in.
Spencer Hayes's Avatar - Comment posted on 09/16/2010 23:58
Spencer Hayes
I think that the problem is that the Taliban will be as fun to play as the other troops. If the gameplay made the Taliban distinctly awful to play as, and it showed the Taliban as generally not good guys it would be a different story.
JDefined's Avatar - Comment posted on 09/17/2010 00:07
JDefined
Its an exhausted comparison, but it rings true here as well; The press doesn't freak out every time the Taliban appear in a movie.

I wonder how many more years people like me have to make a comment like that.
The Silent Protagonist's Avatar - Comment posted on 09/17/2010 00:16
The Silent Protagonist
Seems rather disingenuous to add playable Taliban to a videogame and then act surprised when there's a media controversy over it. Even an eight year-old would call this a cry for attention and free advertising.
Fatalmuzza's Avatar - Comment posted on 09/17/2010 00:25
Fatalmuzza
Talimebananna
tinglydwarf's Avatar - Comment posted on 09/17/2010 00:27
tinglydwarf
@Protagonist How is it disingenuous? Modern Warfare 2 had insurgents and a murderous rampage killing civilians in a airport, but I didn't see that banned anywhere. I agree with EA on this one, there was no fuss until a reporter made the fuss.
Spaz's Avatar - Comment posted on 09/17/2010 00:40
Spaz
@Crime: Its not that it is fun to play. Its since you get to play the taliban at all that the media freaks out and cries some <insert random bullshit here>. The human race are a bunch of fucking retards in general. Accept that fact and your life will be much easier.
Super Drybones's Avatar - Comment posted on 09/17/2010 00:41
Super Drybones
EA knew. The media knows what they're doing. Everyone is self aware. I stopped caring.
BalloonFighter's Avatar - Comment posted on 09/17/2010 00:52
BalloonFighter
I think its high time we prohibit video games. No good can come from them. They're death simulators is what they are.
DeadlyAsFugu's Avatar - Comment posted on 09/17/2010 00:59
DeadlyAsFugu
Playing as Taliban is wrong, but playing as Ultranationalist Russian is completely okay! make sense.......NOT!

EA drew more controversy than Activision because new MOH involved topic related

to American Nationalism, it's just matter of POV
The Silent Protagonist's Avatar - Comment posted on 09/17/2010 01:01
The Silent Protagonist
@tinglydwarf - EA is ACTING SURPRISED.

That's why its disingenuous.

The whole point was to create controversy, media attention and get free advertising. It wasn't for the sake of free speech or pushing games forward as an artistic medium.

EA could have released an MOH game that sold on the merits of being a good game, but no, they want a piece of Activision's pie, so they'll play it like Activision does. MW2 more than proved that it didn't have to be a good game to sell well.
GoofierBrute's Avatar - Comment posted on 09/17/2010 01:09
GoofierBrute
You think that's crazy? Former Attorney Jack 'I yell at clouds' Thompson wrote a letter to US Secretary of Defense Robert Gates, asking him to get involved and ban this game. Here's the story: http://www.escapistmagazine.com/news/view/103328-Jack-Thompson-Vows-to-Stop-Medal-of-Honor.

In my opinion, this is quickly turning into a repeat of what happened to Resident Evil 5: people getting upset at something that they have no idea what they're talking about but don't care because they want to force their ideas onto others.
Paroxysm's Avatar - Comment posted on 09/17/2010 01:33
Paroxysm
The media is retarded but predictable.
quased's Avatar - Comment posted on 09/17/2010 02:01
quased
So is the commentary on this thread.
Napoleon Cockaparte's Avatar - Comment posted on 09/17/2010 02:47
Napoleon Cockaparte
I read in the Daily Mail that you can murder prostitutes for points. This is an outrage and these Pacman machines should be BANNED.
coldalarm's Avatar - Comment posted on 09/17/2010 03:20
coldalarm
Perhaps EA were more surprised at the level of controversy rather than it being controversial at all? We're in an age where one of EA's own products (Mass Effect) was blown completely out of proportion and a lot of lies and half-truths were spread about it by the media.
I think they must have expected some controversy, but perhaps not this much. Other games have done it before yet no one batted an eyelid, so why throw eggs at this game?
Wurstwaffel's Avatar - Comment posted on 09/17/2010 03:31
Wurstwaffel
This wasn't entirely predictable, at least not for me as a non-american. There are tons of games that allow you to play as a vietcong or nazi or whatever. Nobody complains about that
Wurstwaffel's Avatar - Comment posted on 09/17/2010 03:35
Wurstwaffel
Also: It's the multiplayer mode, of course one side plays the enemies from the campaign. What where they supposed to do?
MrLefty's Avatar - Comment posted on 09/17/2010 04:22
MrLefty
I don't get why they don't just program it so whichever team you're playing, it appears to you as the US, and to the enemy as the Taliban.

Wouldn't that be a bloody simple solution?
wisearse's Avatar - Comment posted on 09/17/2010 05:30
wisearse
Sigh...MoH is trying too hard. I guess it just ticks them off that they were beated on the "modern league" with CoD. I like Medal of Honor, but come on, getting hardheaded on something NOBODY actually cares about ( "Taliban", "Neo-Nazis", "Skrulls" on multiplayer...who cares?!! what we want to know is if it could beat the gameplay of CoD! ), do they enjoy embarrassing themselves? Anyway, having the "content" on singleplayer, sure, because it's part of the singleplayer "experience", but yeah, if it would make the wolves happy, then do it, rename faction, that's all they have to do. :P
Sexualchocolate's Avatar - Comment posted on 09/17/2010 06:46
Sexualchocolate
i can't wait to don my head-rag and blow the heads off of some yanky Jarheads.

Whoooo!
Sanious's Avatar - Comment posted on 09/17/2010 07:47
Sanious
Wow.

Way to go on that marketing ploy.
v0odka's Avatar - Comment posted on 09/17/2010 07:52
v0odka
Funny, playing as a Brazilian Drug Dealer in MW2 multiplayer seems ok to everyone. And they don't even have a cause to fight for.
Adonai's Avatar - Comment posted on 09/17/2010 07:53
Adonai
Heh. You speak truth there Jim.
Kimicario's Avatar - Comment posted on 09/17/2010 08:41
Kimicario
There should be a list of the top ten videogame controversies JIm Sterling has been a snarky ass about.
Sanious's Avatar - Comment posted on 09/17/2010 08:55
Sanious
@v0odka

Obviously a lot of these people have a problem with who you can be in the game aren't always fully informed of the game or are just ignorant and need something to cry about. But it's different when you're going to pretend that you didn't expect anything from this, his statement is pretty idiotic.
TristanMike's Avatar - Comment posted on 09/17/2010 10:06
TristanMike
Thing is, I think it's tasteless, and slightly irresponsible to add it today, while everything is still very fresh and the "war" is still going on. I also think it would have been in poor taste to release the same type of game involving Nazi's during WWII. It is 60 years later and the Nazi ideology has all been but wiped off the planet. The Cold War, if there really ever was any threat at all, is long gone. The Taliban are, frankly, going strong and do continually recruit and attack in today's world.

I don't argue EA's "right" for artistic freedom, but at the same time, giving that amount of responsibility assumes they are going to use it wisely and respectfully, and this, I think is not wise nor respectful.

I like Mr.Lefty's solution.
Sarcasmic's Avatar - Comment posted on 09/17/2010 10:16
Sarcasmic
Correct me if I'm wrong, but didn't the Americans (Shadow Company) kill the British (Ghost et al.) in MW2? I've never heard anyone mention that, so killing "allies" must be ok.
v0odka's Avatar - Comment posted on 09/17/2010 10:52
v0odka
@Sanious: Yeah, I know what you mean, and I agree completely.
Br0th3rGr1mm's Avatar - Comment posted on 09/17/2010 12:48
Br0th3rGr1mm
A Columbian Drug Dealer has the greatest cause in the world....MONEY! Everyone raised in the western world can understand that cause...
TheDreadHawk's Avatar - Comment posted on 09/17/2010 12:51
TheDreadHawk
My mother, who is as hardheaded consevative as they come, thinks it's perfectly fine.

My friend in the Army doesn't really care, and he asked his entire unit what they though: they didn't really care either.

The point I'm trying to make? People think this is offensive, so they automatically label it as offensive, even if it doesn't even offend them in the first place. It's people being way too sensitive about a word used to label something in a video game.
Rosseh's Avatar - Comment posted on 09/17/2010 13:31
Rosseh
This is why I'm starting a campaign to get myself famous. As a celebrity I will treat the media with such entertaining disdain it'll be worth whatever you donate to get me there. That's a promise!
pABSO's Avatar - Comment posted on 09/17/2010 14:11
pABSO
I remember watching the Kingdom and thinking how hard core the Islamic terrorists were but somehow no one became angry over their presence in the film.
Steven Chen's Avatar - Comment posted on 09/17/2010 14:12
Steven Chen
Nobody had problem playing TERRORIST in Counter-Strike after 9/11. I think they still do...
flea friend's Avatar - Comment posted on 09/17/2010 14:43
flea friend
When I read Riccitiello's statements, I can almost hear him struggling to stifle his laughter.

"We had absolutely no idea that this controversial action, or anything of the other ones we've perpetrated in the past, would be controversial. Really. I swear!"
Dreamscape's Avatar - Comment posted on 09/17/2010 15:48
Dreamscape
Steven Chen:

Nobody had a problem playing T's in CS because they weren't real groups that are committing violent acts today.

Even the ones in CS which were based on real groups were so obscure and often had done terrorist operations in other countries, most americans hadn't heard about it.

So it's safe to say that if you think this way, you aren't looking at the issue of what people are actually offended about.
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