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EA believes the Star Wars MMO could net over 2 mil subs  photo

The price is high with EA's "Star Wars" MMO, and like with most Western MMOs, the cost of development will presumably continue to rise before its 2011 release. The cold, hard business of the matter is that EA will look for a certain amount of loyalists to offset the cost. One analyst, Sterne Agee's Arvind Bhatia, believes that 1 million is that number.

EA expects to exceed that needed offset. According to a recent IndustryGamers report, Agee emerged from an EA meeting with intel indicating that EA expects the MMO to net over 2 million paid subscribers -- a lofty goal (Age of Conan snatched 700k in its first month), but not an impossible one. This is "Star Wars" ... and an MMO, after all. What nerd can resist? The real question, though, is how long will he stay.

Star Wars MMO could see over 2 million subscribers [IndustryGamers]








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28 comments | showing # 1 to 28
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Sebastian Baba's Avatar - Comment posted on 03/18/2010 19:02
Sebastian Baba
At the rate that they've been feeding us info, the length of time we've known about it, and the long wait until it's released have all combined to destroy my will to be interested.
MrBounce's Avatar - Comment posted on 03/18/2010 19:06
MrBounce
What's with the odd link to the AoC forum post? Or is that just inserted by the system?
StingingVelvet's Avatar - Comment posted on 03/18/2010 19:36
StingingVelvet
I was really hoping they would go DLC model for this, rather than monthly sub, but it seems less and less likely this will be the case.

The first MMO I ever got was Star Trek, due to fanboyism, and I regret it. I just do not like the MMO vibe and do not want to feel like I have to play a game constantly since I am paying a fee.

I might get this... Bioware is my favorite developer... but I can't say for sure, and if I do I will subscribe as little as possible.
TewDee's Avatar - Comment posted on 03/18/2010 19:41
TewDee
Why would they go a DLC model for an MMO? That kinda tends to exclude the player base the more DLC you put out as not everyone is willing to buy every single piece.
Lagxx's Avatar - Comment posted on 03/18/2010 19:42
Lagxx
They need to release alot more info, currently it looks alright, but theres no specifics on how group play will work and what content will be like to support different types of play. For an MMO thats kinda crucial for people that want to invest in this for more than just the initial month of release.
Ganjookie's Avatar - Comment posted on 03/18/2010 19:48
Ganjookie
Lets just hope that Lucas doesn't change their mind after 6 months and want a more iconic feel to it.

NGE all over again :D
RichardBlaine's Avatar - Comment posted on 03/18/2010 19:54
RichardBlaine
It's sad that it'll probably be a month to month price model (a design intended to drain your bank account), otherwise I'd consider picking it up.
Sebastian Baba's Avatar - Comment posted on 03/18/2010 19:58
Sebastian Baba
Your logic, Sir Brlito, is quite agreeable.
m4j0rtr4g3dy's Avatar - Comment posted on 03/18/2010 20:00
m4j0rtr4g3dy
Never fear its Bioware people. When was the last time they let us down?
brod's Avatar - Comment posted on 03/18/2010 20:10
brod
@RichardBlaine
"It's sad that it'll probably be a month to month price model (a design intended to drain your bank account), otherwise I'd consider picking it up."

Yeah, how dare they charge $15 for up to 240 hours of entertainment (8 hours a day for 30 days - high but not unheard of).

Something else to consider is if you do well in MMOs, you can make a decent amount of money back when you quit, by selling your account. I've actually done this a few times in WoW and I've made enough money to completely offset my boxed game costs + monthly fees for nearly 5 years.

I would suggest that those of you reading this who are against monthly payments need to think about it rationally for a while, and re-evaluate your decision. It's going to become more common in the future, and taking a hardline stance will mean you miss out on some great gaming experiences.
brod's Avatar - Comment posted on 03/18/2010 20:12
brod
Regarding this story, I think 2 million is aiming way low. Think about the possible target audience for this game:

- Bioware fans
- Star Wars fans
- Former and current Star Wars Galaxies players
- Former and current players of other MMOs including WoW

That's a heck of a lot of people...
fox01313's Avatar - Comment posted on 03/18/2010 20:44
fox01313
After seeing this article below, I'll try out the demo/trial to see how they do things as I'll be working more in the game industry soon, after that the whole SW franchise to me is dead after Kotor2.

http://io9.com/5496171/george-lucas-wants-to-make-jedi-babies-tv-series
RichardBlaine's Avatar - Comment posted on 03/18/2010 21:00
RichardBlaine
@brod

To clarify, you're suggesting that it's reasonable to play WOW for 8 hours a day for 30 days straight and, in the same post, you're implying that I'm irrational?

"Yeah, how dare they charge $15 for up to 240 hours of entertainment (8 hours a day for 30 days - high but not unheard of)."

I, like many humans, have a life to live. The amount of hours that a sane person (with a life, work, friends, responsibilities, etc.) would realistically devote to a single game during one month is far, far less than 240. And even though I'll concede that it's my fault for putting reasonable priorities in front of a videogame, that 240 hours is unavailable after 30 days. I don't like paying money for a product that I don't get to use on my terms. You're not buying the game, you're perpetually paying for the privilege to rent it for one month. Further more, the entire financial and gameplay structure is designed to get you addicted to playing so that you will keep renting it. That's why people become crazy enough to pay someone else to play the game for them (a concept that seems contrary to the concept of "games").

"I would suggest that those of you reading this who are against monthly payments need to think about it rationally for a while, and re-evaluate your decision."

...Yeah, I'm still against it.
coldalarm's Avatar - Comment posted on 03/18/2010 21:52
coldalarm
@RichardBlaine; I understand that some people don't wish to pay to play, but from my experience I've found MMOs to be far and beyond the value for money of most games, especially more modern ones. I spent £20 on BioShock 2 and I've gotten ~7-8hrs out of it, whereas £9 on WoW for a month and I'll get well over 7-8hrs a week. Mass Effect 2 cost me £40 (DDE FTL) whereas, like with BioShock 2, just £9 on WoW will, to me, be a better purchase.
I don't like to think of it as "renting a game"; I like to think of it as paying for constant support, frequent bug fixes and semi-frequent content updates. Aside from maintenance times and the very rare server crashes, I do get to play on my own terms, as does everyone else who plays.
There are people who play the game despite having a job and other responsibilities, it's not just a "genre" for unemployed social-rejects with nothing better to do. Hell, WoW is actually made in the way that playing for long amounts of time doesn't get you any real benefits over someone who doesn't.

As for TOR, will it get 2M subs? Easily. If they market it correctly, then I think it'll do fine. It's got the Star Wars brand and it's got BioWare behind it - I see no reason why it cannot go on to get at least 1M sales in the first month.
BlueTorch's Avatar - Comment posted on 03/18/2010 21:52
BlueTorch
Count me in as one of those two million. Bioware is the best gaming company in the world right now.
Jared Ari's Avatar - Comment posted on 03/18/2010 21:54
Jared Ari
@RichardBlaine: I completely agree.
Tino's Avatar - Comment posted on 03/18/2010 22:07
Tino
I'm blinding subbing when it releases. I'm okay with that.
StingingVelvet's Avatar - Comment posted on 03/18/2010 22:18
StingingVelvet
@ TewDee

I meant DLC as far as new outfits, new species, new ship skins, whatever. There are tons of free MMOs which support themselves ONLY on these things, no retail profit at all.

For this game, with a likely $50-60 cost up front and probable $40 expansions down the line, along with those DLC profits you would think it could work.

And perhaps that is me being stupid, I don't know their costs, I just know I am not spending $15 a month to play a game.
Max-'s Avatar - Comment posted on 03/18/2010 22:43
Max-
@richardblaine: tbh mate until recently I've been playing wow for the past 2 years for sometimes over 8 hours a day, and that includes the days I attend college, and I can name a countless number of people who are like that also, I mean sometimes I'd clock near 50 hours a week playing wow so essentialy; not only do I prove skinnerian methods are effective but also that this star wars mmo really will have the potential of reeling in millions of players, if not for the fact it's star wars but also that it's a bioware rpg at it's core, and who can resist KotOR?

So I'm calling it now - Star Wars: the doped republic!
RichardBlaine's Avatar - Comment posted on 03/19/2010 00:24
RichardBlaine
@coldalarm

"There are people who play the game despite having a job and other responsibilities, it's not just a "genre" for unemployed social-rejects with nothing better to do."

Never meant to imply that. My comment was specifically a response to brod's in which he reasoned that by being able to spend up 240 hours a month playing, paying a monthly fee was a good deal. I don't have an issue with MMO's in and of themselves. However, there are some MMO's that seem to suggest that expansion models and micro-transaction models can also be financially viable.

"I don't like to think of it as "renting a game"; I like to think of it as paying for constant support, frequent bug fixes and semi-frequent content updates."

That's a good point but companies like Valve have shown that you can pay for their product once and still get new content, updates, bug fixes, etc and all for free (if you own a PC). And as for your argument about only getting 7-8 hours out of normal retail games, like Bioshock 2. That's valid but I guess I like that I can play it whenever I want and however long I want (again and again if I feel like it) with only having paid once. I appreciate your perspective (and friendly tone, unlike brod's), but I disagree with it. I think there are other price models that are more fair for consumers.
RichardBlaine's Avatar - Comment posted on 03/19/2010 00:30
RichardBlaine
@StingingVelvet

Exactly. Especially if it sells as well as people are predicting.
brod's Avatar - Comment posted on 03/19/2010 02:13
brod
@RichardBlaine

Your entire argument is negated by two words, which you failed to originally read, so I'll repeat them:

up to

You don't have to play for 240 hours - that just represents the peak value - even an extremely low playtime of 30 hours a month is still better than any other form of paid entertainment.
runtheplacered's Avatar - Comment posted on 03/19/2010 02:20
runtheplacered
@ Stingingvelvet,

What is the difference between calling it "paying per month" or "buying dlc"? You do realize that most MMO's on the market give constant updates and some MMO's in particular, like LOTRO, give you tons of "free" content every 3 months or so. Whether you pay for that "DLC" in the form of a subscription or not, I don't really see the difference.

And as for: "There are tons of free MMOs which support themselves ONLY on these things, no retail profit at all. "

I'll go out on a limb here and assume you've never actually played any of these cash-shop games. The quality is ridiculously lower then the standards found in their retail counterparts. Bioware, thank God, is above producing such low quality work.
runtheplacered's Avatar - Comment posted on 03/19/2010 02:24
runtheplacered
@ Richardblaine,

"That's a good point but companies like Valve have shown that you can pay for their product once and still get new content, updates, bug fixes, etc and all for free (if you own a PC). "

You're really going to try and compare the Left 4 Dead DLC (which they charge for Xbox) with the content that an MMO such as, say, LOTRO has produced? Seriously? You're just pulling our legs, right?

I don't even play MMO's (although I will play TOR).. but I find it so bizarre that people actually care that much about the $15 a month when god only knows how much they've blown on their hobby already. That seems so paltry in comparison.
runtheplacered's Avatar - Comment posted on 03/19/2010 02:29
runtheplacered
Here's some more food for thought:

I find that when I used to play MMO's, I really only played that and nothing else. That's the main reason I don't play an MMO now. I enjoy video games too much to just pick one and only play that.

But if I did play an MMO, I would be paying $15 a month instead of hundreds of dollars a month on new & used games.

I don't know, I just don't think you two are being very realistic about your approach to monthly subscriptions.
RichardBlaine's Avatar - Comment posted on 03/19/2010 10:29
RichardBlaine
@brod

It's not negated and if you had not "failed to read" my response, you would have seen that I did acknowledge your phrasing. But to humor you, you also have "as little as" 0 hours a month for $15. It's all semantics. We just have an irreconcilable difference of opinion.

@runtheplacered

I don't play any MMO's, so I apologize if my comparison to Valve's free DLC was inadequate. As for $15 a month versus hundreds of dollars a month, I guess I'm an anomaly in that I usually only buy about 5 games a year. I pick titles that seem to have the "Game of the Year stamp" in their future or sequels from franchises that I'm particularly fond of. Otherwise, I'll rent a title if I'm interested (which is infrequently). Considering I'll sometimes buy those titles used, or after they've been marked down, you can see that we have different spending practices for our shared hobby. Not judging, just letting you know where I'm coming from and how I'm forming my perspective.
Timstuff's Avatar - Comment posted on 03/19/2010 10:36
Timstuff
They should come up with a better subscription model than just having everyone pay $15 a month for unlimited access. People like me have other games we like to play, and we have lives to live. If I pay $15 a month and then I go a month where I only play the game for 12 hours, that $15 is a huge waste of money. They should have alternative plans for more casual players where it's more like a cell phone plan, where you buy a set number of hours for a small price. The $12-15 unlimited plan would be the most expensive, but below that there could be $1.99, $4.99, and $7.99 plans which give you a limited number of hours to play with. When you run out of hours, it asks you to authorize a new payment, and you have the option of upgrading or downgrading. This would be much more convenient and affordable, and I think it would result in a lot more people playing who wouldn't otherwise.
grayjo's Avatar - Comment posted on 03/20/2010 15:05
grayjo
I have always thought that WoW should offer by-the-hour purchases as well as monthly subscription. Have the bth rates be more expensive, so if you spend more than a few hours a month online then you should look at a subscription.

I think having thos option would allow TOR to access more of the market because I for one don;t have the patience to play one game continuously.
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