The casual gamer is a popular fellow nowadays. Nearly every publishing giant is seeking him out, culling to his desire, whim, and limited amount of playing time. Thus far this generation, no other console has sated the casual taste more than the Wii, and EA wants a big piece of that.
Yesterday, EA announced a new casual sports umbrella called EA SPORTS All-Play, exclusively for the Wii. All-Play is a conglomeration of every EA sports titles, specifically retrofitted for the wiggle and waggle of the Wii remote. The lineup of Madden, NBA LIVE, FIFA, Tiger Woods Golf, and NCAA Football is set to start hitting the aisles of videogame vendors in July, starting with NCAA Football 2009.
The title promises all the splendors of “novice” gaming, including intuitive controls and lame menus. The rest of the lineup will hit throughout the late summer into the fall. My personal favorite tattooed president Peter Moore has this to say about All-Play:
"We're excited to take five of our most popular franchises and develop them from the ground up exclusively for the Wii, with unique controls, unique presentation, unique modes and even unique packaging. Whether you're an EA SPORTS veteran or a rookie gamer, EA SPORTS All-Play levels the playing field and delivers a fresh new gaming experience."I think he forgot to mention “or I’ll ink this press release on my buttocks.” Hit the break for the full press release of the affair, complete with rosy descriptions of every title in the lineup.
REDWOOD CITY, Calif. – June 26, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) has unveiled new game details and the unique line-look for its "EA SPORTS™ All-Play" products shipping this summer and fall for the Wii™. Designed for social play and featuring unique controls, distinct presentation and a style of play that is inviting to players of all skill levels, EA SPORTS will ship five "All-Play" games in 2008, including next month's NCAA® Football 09 All-Play.
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