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EA and Dr Pepper strike multimillion-dollar marketing deal

Jun 24 // Hamza CTZ Aziz
   @CTZ

IndustryGamers revealed today that Electronic Arts and Dr Pepper have struck a multimillion-dollar partnership. EA will be advertising Dr Pepper products in their games starting with The Sims 3 in early 2010. The partnership will see codes appearing on Dr Pepper products that will unlock special content in games, such as beach party items for Sims 3.

It's really impressive to me that this deal was with Dr Pepper and not Coke or Pepsi, two companies that usually get these kinds of deals. I'm glad Dr Pepper was chosen though, as it's the best soda on the market. No other soda comes close to tasting as good as Dr Pepper. Yes, I sound like an ad here, but I truly mean it.

Speaking of which, Dr Pepper, you can send me cases of Dr Pepper as thanks for this free advertising.


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