GamersGate is launching FreeGames, an ad-supported platform for both PC and Mac. It's set to launch in 84 days, according to a countdown timer on their website.
How will it work? Every user will be able to have "up to five games available for free on their account at any time with the capability to add additional games." What does that even mean? How do you have only up to five games and then add more than... actually screw it. It's probably something about paying extra, and you're not reading this because you want to pay extra.
You'll see an ad when you launch the free game. The revenue of those ads goes to publishers, who can use the service to target a very specific audience. In return, you play a game for free. No word on what games will be free, or if it will be the entire library. A beta for FreeGames will open in mid June, so more details will likely follow soon.
Free games! Any takers, or will you wait and see what's on offer before jumping on board?