Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

E3 2008: Can't we all just get along?

4:02 PM on 07.29.2008 // Qais Fulton

Following Nintendo's underwhelming dog and pony show at E3, a whole slew of folks happily jumped on the Nintendo bashing bandwagon. Which really was the only appropriate response. Perhaps not bashing per se, but lambasting, rebuking, chastising, criticizing, and other words that end in "ing" and mean calling someone out for epic failure most definitely. Considering Nintendo's been in business for over 100 years now they should know better than to expect warm fuzzies and lengthy litanies on how just how gosh-darn proud everyone is of the effort they put forth in disappointing the everliving crap out of their fans.

Naturally that spawned a backlash of its own. A chorus of kinder souls calling foul on those among the gaming community that had the sheer audacity to say anything about Nintendo's display other than "Man, Miyamoto simulates clumsy oral sex flute-playing so good!" Which, in all fairness, would actually have been kind of true.

According to anyone not utterly dismayed by Nintendo's brief window into a mediocre, suburban nightmare, we are "haters". Nothing more than a pack of disloyal, fair-weather fanboys that hopped on the hate bandwagon the second the blood hit the water. I'm big enough to admit that there are those among us that are exactly as I've described; people that criticized Nintendo for criticism's sake alone. But that doesn't mean that anyone expressing disappointment is traitorous, and confusing that fact is dangerous.

The problem here is the brand loyalty that inspires that kind of reaction. Brand loyalty is a concept that I've never fully understood and has always just seemed ridiculous at best. Just because you've really enjoyed something a company produced previously -- lauding them for their achievements and innovation throughout the years -- doesn't mean you're obligated to like what they produce later. And it definitely doesn't mean you're precluded from calling them out if they go from producing "good" products to producing "bad" products.

This isn't a war being fought for higher ideals, it's three companies making electronics that (for most of us) are supposed to provide you with an experience that's as far removed as possible from the constant aggravation every day life. Currently, Nintendo isn't doing that, so they aren't getting my money and that's that. But some people feel the need to vocalize their frustration at the failings of an organization they've held dear for years, and they're well within their rights to do so. The mere request to remain tight-lipped over their disappointment in a company that used to be on top of the industry is fanboyism bordering on insanity.

Granted, the same could be said for the reverse. If you've gotten so worked up that you boycott Nintendo over them showing up to E3 with their WiiDick in their hands and a smile instead of something amazing you're similarly psychotic. But you're not necessarily to blame.

The whole environment of fanatical brand loyalty is encouraged by the "Big Three". They want us to fight amongst ourselves, because it means you'll keep buying their products regardless of the actual quality of what they're producing. I'd say that these companies don't care in the least about whoever's buying their products, but that's not totally true. They care just long enough to separate you from your money. Like a prostitute in a business suit grinning up at you with all manner of bad intentions and a piece of complicated plastic in their grip that's about to ruin your day.

And the only thing standing in the way of you and the great white sullying are the two others waiting in the wings that want to screw you just as bad as the first -- they've just got nicer equipment. Unfortunately, the battle for highest market share in the games industry only results in one casualty, gamers as a whole. Rather than duke it out themselves, they let us do the dirty work by instilling a sense of singular loyalty when it comes to what you game on. By creating this schism within a community that came together because of a shared interest game companies have insured their continued survival with a fanbase that would put the most zealous Jihadists to shame.

It's a matter of perspective. Of realizing that by being "loyal" you're just missing out on the fun that we Benedict Arnolds are having. In all fairness, my own perspective could be skewed by dint of a largely video game-less childhood and the undernourished sense of system allegiance that results from such a thing. Brand apathy is great! It's incredibly freeing to realize that just because Company N sucks at what they're renowned for usually doing well doesn't mean that Company M's awesome stuff is any less fun. And hey, Company N could get its act together, right?

I'm not recommending we all gather 'round the camp fire for Kumbaya and hugs. I totally have the desire to kick each and every one of your asses over your favored online multiplayer network -- which, of course, will never happen thanks to my chronic Stupidfingeritis. That's part of what we're all about as gamers. Competition is healthy and should be fostered. It inspires innovation and creativity, even if it's just to figure out a slick way to screw over everyone else. The problem arises when we mistake allegiance for competition; when we forget that the battle for supremacy between Microsoft, Sony, and Nintendo is their battle alone. We're just responsible for reaping the benefits of their fight, not painting ourselves with the colors of whomever we've decided to ally with and jumping into the fray.

So let's all take a deep breath, relax, shut the fuck up, and just play games.

Qais Fulton,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Dr Mel avatarDr Mel
This fucking Bloodborne DLC, jesus. I'm on new game+, about level 90, and shit just tears my dick off. I don't know if I want to start another guy just to avoid NG+ and level him up, etc. sigh....
Shinta avatarShinta
Wii U, top selling black friday item on Take that you anti-Wii U people.
CoilWhine avatarCoilWhine
I am pretty hyped for when I get a laptop because I'll be able to have a good enough connection to stream XbOne/soon PS4 games to it along with natively rendered Steam games. Hype!
Avoclefo avatarAvoclefo
Got a PS4 that came with SW Battlefront this week, and planning on picking up the FFX/X-2 remake. Hype is through the roof, especially for FFX. If I were to get one other game, what should it be?
Niero Desu avatarNiero Desu
Did a google maps search around my parents house for bars and there isn't one in like 25 miles, so I picked up an Intel compute stick and South Park: Stick of Truth on Steam. That's more or less the drunken screaming I'm in the mood for at about the cost.
OrochiLeona avatarOrochiLeona
Do you ever have that moment of clarity when talking to someone and suddenly realising: You're just a skull, and they're just a skull, with fucking eyeballs and a sac of skin being the only comparative difference between you visually? ..just me then?
Nathan D avatarNathan D
After quitting for two days out of frustration, I beat Ludwig on my first try of the night. I'm on cloud fucking nine right now.
Pixie The Fairy avatarPixie The Fairy
When I did my retail shift today, we were moving more Smash/Splat Wii U bundles and the Gears/Rare Replay/Ori XB1 bundles than Uncharted and Battlefront PS4s. I think Nintendo and MS have better value on their side this holiday. Sony got lazy.
Confuseddalek avatarConfuseddalek
I found this weird game called Samurai Heroes for 8 dollars today. Its not bad.
Solar Pony Django avatarSolar Pony Django
Got Deadpool, Arkham Asylum and BioShock 1 and 2 all for 30$. Not to bad for going Black Friday shopping late.
RadicalYoseph avatarRadicalYoseph
If you haven't played Tales from the Borderlands yet, GO BUY IT! By far the funniest game I have ever played, and the characters and narrative are incredibly well written. Very few memes unlike BL2 by the way.
James Internet Ego avatarJames Internet Ego
Played all of Life is Strange today in one sitting. Bloody hell. You should all play it. Only game this year to make me cry. Bravo developers. Possibly the most valuable thing I've ever bought for £10.
Gamemaniac3434 avatarGamemaniac3434
Last night, got farther than ever in Wasteland 2. This is my third playthrough-once thru beta, once through the orig version, now on Directors cut. Worth the restart, and it speaks highly of the game that I like it enough to do this. DAMONTA HERE I COME!
KeithTheGeek avatarKeithTheGeek
GUYS HELP I KEEP BUYING MORE AMIIBO. Today it was Little Mac, since he went back up on Gamestop's website. I probably would have gotten Captain Falcon as well if I wasn't already running a little short on cash.
BigDoniel avatarBigDoniel
50 hours in and I can safely say that Xenoblade is the best JRPG I've played in years. Should hopefully be finished in time for X too!
Pixie The Fairy avatarPixie The Fairy
One job down on day I should have off, now for the other job.
CoilWhine avatarCoilWhine
I beat Murasaki Baby on PS Vita. Easy 100% trophy. That ending theme tho.
TheGwailo avatarTheGwailo
I have 34 games in my Steam queue alone, 4 on xbone, and a handful on handhelds. I have 3 days to make a dent. Time's up, let's do this!
Archelon avatarArchelon
Community Question: To make up for yesterday, I decided to ask a second Community Question today. Have you taken advantage of any Black Friday deals today? If so, what did you purchase? Feel free to share pictures of your spoils, if you have any.
Jiraya avatarJiraya
Some Black Friday artwork arrived today ! [img][/img]
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -