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E3 09: Take-Two already hyping Agent to high heaven photo

What do we know about Agent, Rockstar North’s recently announced PlayStation 3 exclusive? 1. It’s an action game. 2. It’s an international spy thriller set in the 1970’s. And that’s about it. Pretty much no other details have surfaced since Jack Tretton revealed the above logo during Sony’s press conference. Even so, that hasn’t kept Take-Two CEO Ben Feder from declaring Agent to be the best thing since virtual sliced bread:

"The game, like anything from Rockstar North, is going to be very, very cool. It's going to push the edge, it's going to be genre-defining and it's going to be a whole new way of experiencing videogames that we haven't really seen before.”

"They're the best development team on the planet. We have a lot of respect for Sony, we have a lot of good business relationships with Sony. The PlayStation platforms are best suited for the title."


To be fair, most companies tend to bill their games as “genre-defining” and “revolutionary” early in the product cycles, but that doesn’t keep Feder’s remarks from sounding any less presumptuous, given that they’re about a title we know next to nothing about. I guess we’ll just have to wait and see if his statement turns out to be true, or if it’s just another case of PR hyperbole.


Continue reading: More Take-Two stories





12 comments | showing # 1 to 12
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CelicaCrazed's Avatar - Comment posted on 06/04/2009 02:03
CelicaCrazed
He knows he can say whatever he wants about the game and we have to accept it until the game is actually shown. That bastard....
DemonEyes23's Avatar - Comment posted on 06/04/2009 02:23
DemonEyes23
i seem to remember seeing a few trailers/game play footage of this one awhile back looks promising but i guess only time will tell
deathxrebirth's Avatar - Comment posted on 06/04/2009 03:14
deathxrebirth
@DemonEyes23 I don't think there is any trailers for this yet. Sure you're not thinking about The Agency?
Necro BABS's Avatar - Comment posted on 06/04/2009 03:20
Necro BABS
Blah blah bullshit
You really want to wow anyone show some gameplay first and let that do the talking then you can talk all u want
Sexualchocolate's Avatar - Comment posted on 06/04/2009 05:23
Sexualchocolate
Rockstar was my favourite developer, until GTA4 - I enjoyed it,m but I think it was seriously lacking after the brilliant San Andreas.

Then they started fucking around with exclusive DLC bullshit and that pissed me off.

Can the Agency get them back into my good books? Who knows, but fingers are crossed.
Kohlstream's Avatar - Comment posted on 06/04/2009 05:50
Kohlstream
@ Necro

EVERY game developer needs to read that. Just announcing a new IP with a logo dosnt really mean anything. Hell even teaser trailers dont really mean much or create hype, unless its freakin Metroid or GTA or some other established IP.
Dnky666's Avatar - Comment posted on 06/04/2009 07:10
Dnky666
He sounds like he is just saying what Rockstar North said to him as they pitched him the game. The fact that NOTHING actually exists is by the by.
atastysammich's Avatar - Comment posted on 06/04/2009 08:12
atastysammich
So Feder is basically praying that this game, whatever it is, both steals some thunder from GTA (Rockstar North does those, right?) and stays PS3-exclusive? That's a rather tall order...
WarZombie's Avatar - Comment posted on 06/04/2009 10:37
WarZombie
@ atastysammich

I totally agree. They can say "PS3-Exclusive" all they want, but at one point or another it's coming to 360 and PC (Don't believe me? Look at every title they've made over the past few years, they all made it to other platforms at one point or another. Nothing Rockstar makes stays exclusive, unless you pay them enough).

And I agree with the notion that this game needs to be shwon before any kind of hype talk can begin. But I already know it WON'T be genre-defining, because every developer that says that is usually wrong. I am intrigued at the thought of RS making a spy-thriller.
Primo's Avatar - Comment posted on 06/04/2009 11:45
Primo
I'm way more excited for Red Dead Redemption, but this game could have potential.
Chronic Logic's Avatar - Comment posted on 06/04/2009 11:48
Chronic Logic
Better than virtual sliced bread? Now this I gotta see.
Trev's Avatar - Comment posted on 06/04/2009 15:05
Trev
They have me interested. Made by Rockstar after they seriously upped their writing and story execution for GTA4? Globetrotting spies in the 70s? Even if it's just made in the normal Rockstar framework, the style and environment could make it pretty damn entertaining.

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