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E3 09: Take-Two already hyping Agent to high heaven

1:32 AM on 06.04.2009 // Justin Villasenor
  @TheGoldenDonut

What do we know about Agent, Rockstar North’s recently announced PlayStation 3 exclusive? 1. It’s an action game. 2. It’s an international spy thriller set in the 1970’s. And that’s about it. Pretty much no other details have surfaced since Jack Tretton revealed the above logo during Sony’s press conference. Even so, that hasn’t kept Take-Two CEO Ben Feder from declaring Agent to be the best thing since virtual sliced bread:

"The game, like anything from Rockstar North, is going to be very, very cool. It's going to push the edge, it's going to be genre-defining and it's going to be a whole new way of experiencing videogames that we haven't really seen before.”

"They're the best development team on the planet. We have a lot of respect for Sony, we have a lot of good business relationships with Sony. The PlayStation platforms are best suited for the title."


To be fair, most companies tend to bill their games as “genre-defining” and “revolutionary” early in the product cycles, but that doesn’t keep Feder’s remarks from sounding any less presumptuous, given that they’re about a title we know next to nothing about. I guess we’ll just have to wait and see if his statement turns out to be true, or if it’s just another case of PR hyperbole.




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