It looks like THQ might have some competition for its well-received UFC 2009 Undisputed game. At EA's E3 press conference, EA Sports president Peter Moore unveiled the newest addition to the EA Sports stable of games, EA Sports MMA (presumably, it's a working title).
The title is in development at EA Tiburon, the team behind EA's Madden NFL, NCAA Football, and Tiger Woods PGA Tour franchises, and it'll be available in 2010 for the PlayStation 3 and Xbox 360. Hit the jump for the press release, which doesn't really say anything more than what we just told you. If you'd like, you can head over to the game's official Web site and sign up for updates or hit the forums.
EA Enters the Mixed Martial Arts Cage with EA SPORTS MMA
All-New Mixed Martial Arts Title Joins Award-Winning EA SPORTS Lineup
REDWOOD CITY, Calif., – June 1, 2009 – Electronic Arts Inc., (NASDAQ:ERTS) announced today that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS™ brand. EA SPORTS MMA will be available in 2010 on the Xbox 360® video game and entertainment system and the PLAYSTATION®3 computer entertainment system.
EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date – complete with a vast array of top fighters and fighting styles from around the world.
“With Fight Night Round 4 set to deliver a knockout with industry-leading visuals and genre-defining gameplay later this month, I couldn’t be more excited to announce the expansion of our combat sports strategy with EA SPORTS MMA coming in 2010,” said EA SPORTS President Peter Moore. “Fans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport’s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world. We’re ready for the fight.”
The EA Tiburon studio carries a successful legacy, and is a leader in innovation, within sports video games. In August of 2008, EA Tiburon was named by GamePro Magazine as one of the top eight most powerful studios in the entire gaming industry. It is home to highly touted franchises, such as Madden NFL, NCAA® Football and Tiger Woods PGA TOUR®.
For more information about EA SPORTS MMA, log onto www.easportsmma.com.
EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.
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Contest:
5:30 PM on 06.01.2009
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There are a lot of real world fighters who aren't signed to the UFC. I imagine they'll scoop up the likeness rights to some of them. Though they will have a harder sell with a lot of faces that the average casual American fan won't recognize.
If the gameplay is awesome, the game will be a success. The EA brand name will also help to make up for the lack of the UFC roster. Hell, most casual MMA fans only know 20 of the fighters from the UFC game, anyway. The other 60 or so are pretty much just "that guy".
Non-UFC orgs would probably pay money to be in this game. Think of all the exposure it will give them. It'll be like FIFA, with pretty much every major non-UFC org in the world. EA wouldn't have even announced this game if they hadn't already made sure of that.