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E3 09: Peter Moore announces EA Sports MMA photo

It looks like THQ might have some competition for its well-received UFC 2009 Undisputed game. At EA's E3 press conference, EA Sports president Peter Moore unveiled the newest addition to the EA Sports stable of games, EA Sports MMA (presumably, it's a working title).

The title is in development at EA Tiburon, the team behind EA's Madden NFL, NCAA Football, and Tiger Woods PGA Tour franchises, and it'll be available in 2010 for the PlayStation 3 and Xbox 360. Hit the jump for the press release, which doesn't really say anything more than what we just told you. If you'd like, you can head over to the game's official Web site and sign up for updates or hit the forums.

EA Enters the Mixed Martial Arts Cage with EA SPORTS MMA

All-New Mixed Martial Arts Title Joins Award-Winning EA SPORTS Lineup

REDWOOD CITY, Calif., – June 1, 2009 – Electronic Arts Inc., (NASDAQ:ERTS) announced today that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS™ brand. EA SPORTS MMA will be available in 2010 on the Xbox 360® video game and entertainment system and the PLAYSTATION®3 computer entertainment system.

EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date – complete with a vast array of top fighters and fighting styles from around the world.

“With Fight Night Round 4 set to deliver a knockout with industry-leading visuals and genre-defining gameplay later this month, I couldn’t be more excited to announce the expansion of our combat sports strategy with EA SPORTS MMA coming in 2010,” said EA SPORTS President Peter Moore. “Fans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport’s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world. We’re ready for the fight.”

The EA Tiburon studio carries a successful legacy, and is a leader in innovation, within sports video games. In August of 2008, EA Tiburon was named by GamePro Magazine as one of the top eight most powerful studios in the entire gaming industry. It is home to highly touted franchises, such as Madden NFL, NCAA® Football and Tiger Woods PGA TOUR®.

For more information about EA SPORTS MMA, log onto www.easportsmma.com.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.


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10 comments | showing # 1 to 10

EX35's Avatar - Comment posted on 06/01/2009 17:47
EX35
I, for one, am intrigued about this title. I'll be keeping a close eye on it. See what comes from it.
Dexter345's Avatar - Comment posted on 06/01/2009 17:48
Dexter345
MMA: the first M stands for "meh."
LukienAkeela's Avatar - Comment posted on 06/01/2009 17:54
LukienAkeela
UFC Undisputed is compelling because it carries the atmosphere of UFC events with it. Also, the controls are pretty spot on. Will EA's entry be a generic MMA contest with fictious characters, etc?
zeroword's Avatar - Comment posted on 06/01/2009 18:16
zeroword
EA will not have the UFC roster. Fail.
Fugue's Avatar - Comment posted on 06/01/2009 18:30
Fugue
@LukienAkeela:

There are a lot of real world fighters who aren't signed to the UFC. I imagine they'll scoop up the likeness rights to some of them. Though they will have a harder sell with a lot of faces that the average casual American fan won't recognize.
LukienAkeela's Avatar - Comment posted on 06/01/2009 21:31
LukienAkeela
@Fugue: certainly. I just think Undisputed has a lot going for it because it carries the UFC license. Would a EA MMA game compete without a similiar recognizable license? That's what I'm wondering.
akathatoneguy's Avatar - Comment posted on 06/02/2009 00:57
akathatoneguy
This game will have a good chance with a lot of hardcore MMA fans. They could have Affliction, Strikeforce, Dream and Sengoku fighters, not to mention any other orgs not named "UFC". There are a lot of great fighters not currently employed by Zuffa, not to mention that there are a lot of MMA legends who could be persuaded to jump on.

If the gameplay is awesome, the game will be a success. The EA brand name will also help to make up for the lack of the UFC roster. Hell, most casual MMA fans only know 20 of the fighters from the UFC game, anyway. The other 60 or so are pretty much just "that guy".
KaliKot's Avatar - Comment posted on 06/02/2009 04:08
KaliKot
EA has Randy Couture on their paycheck that's why he didnt appear at the UFC game. Wouldn't be surprised if he's the cover for thsi game
Demtor's Avatar - Comment posted on 06/02/2009 11:07
Demtor
Have to agree with a few of you. It won't have the faces of UFC, but if the fighting mechanics are an improvement over Undisputed '09 along with more customization options or new modes and stuff... could be good. How well it will sell, we'll see. Competition is good though.
akathatoneguy's Avatar - Comment posted on 06/03/2009 11:06
akathatoneguy
Shit, I'll buy MMA 2010 with Fedor Emelianenko on the cover! Or Randy Couture, I guess.

Non-UFC orgs would probably pay money to be in this game. Think of all the exposure it will give them. It'll be like FIFA, with pretty much every major non-UFC org in the world. EA wouldn't have even announced this game if they hadn't already made sure of that.
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