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E3 08: Rare wants Banjo to be like Mario photo

In a CVG interview with Rare studio head Mark Betteridge at E3, it was revealed that Rare will actively try to make Banjo synonymous to the Xbox experience. Furthermore, Betteridge even thinks that Banjo-Kazooie is something that the Xbox 360 needs right now. We suppose a bear with a bird on his back is probably better than avatars.

We think the time is right for Banjo to be a mascot character for the 360, that's the key point. The price of the box is less than it was at launch, there are more casual customers buying consoles, so I think there's now a really good opportunity there. It's a unique game in the 360 line-up, it's a game that the 360 needs.
Certainly as a mascot character Mario is fantastic and that would be wonderful to have Banjo mention in the same breath as 360 in way that Mario is with Nintendo
Hey, I have zero qualms with mascots. I believe we all love our beautiful, shiny, and unique robot at Destructoid. After Crash Bandicoot fell through the floor, we have been left with a bit of a marketing void. Nintendo has always been able to keep the loveable plumber in the forefront of the equation, and what Betteridge says is true in the regard to the need for a mascot. Although, I would much rather have a gun with a chainsaw attached to it instead of a cartoon bear.







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35 comments | showing # 1 to 35
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covah's Avatar - Comment posted on 07/17/2008 15:11
covah
the key difference between the two is the fact that Mario unliked most game characters is a pop culture icon, where Banjo is a backwoods retarded bear, hyuk.

Sorry Rare, Banjo isn't going to be Mario big.
freker's Avatar - Comment posted on 07/17/2008 15:14
freker
No offence, but Microsoft didn't exactly pioneer Banjo it was taken from Nintendo's back catelogue. Its best to create and pioneer a mascot from scratch like Mario, Sonic, Crash Bandicoot and Ratchet and Clank. The nearest original cartoon mascot MS had was Blinx.
We all know Master Chief is the 'real' mascot of 360.
ThunderHeartXI's Avatar - Comment posted on 07/17/2008 15:14
ThunderHeartXI
@covah

Mario is a fat ass Italian plumber who is most likely retarded since he won't stop chasing the princess' ass even when he's been denied everything for the longest time.

Either way, I'd like to see more of Banjo and Kazooie, so I suppose icon status would be kind of cool.
kagai's Avatar - Comment posted on 07/17/2008 15:21
kagai
Eh, nothing that was shown of this game made me want to buy it. I really don't that it will achieve "mascot" status.
Black Mage Slim's Avatar - Comment posted on 07/17/2008 15:24
Black Mage Slim
Battletoads should be the new mascot for the 360!

WHO'S WITH ME?!
Phantom Spaceman's Avatar - Comment posted on 07/17/2008 15:26
Phantom Spaceman
Brilliant MS, after all, who needs Marcus Fenix and Master Chief when you can have a marquee name like Banjo?
eternalplayer2345's Avatar - Comment posted on 07/17/2008 15:32
eternalplayer2345
Don't expect Mario vs. Banjo to be like Mario vs. Sonic. After all Mario and Bnajo used to share a console.
Person of Lordly Caliber's Avatar - Comment posted on 07/17/2008 15:33
Person of Lordly Caliber
Blinx 2002-2008
May his efforts into 4D always be missed.
-PL-'s Avatar - Comment posted on 07/17/2008 15:34
-PL-
Banjo will never be the man Mario is.
007's Avatar - Comment posted on 07/17/2008 15:35
007
Agreed with Black Mage Slim.
moominsean's Avatar - Comment posted on 07/17/2008 15:36
moominsean
so microsoft wants a mascot that came from a nintendo console...
ToeKing's Avatar - Comment posted on 07/17/2008 15:39
ToeKing
Finish the... 3d platformer with racing?

Doesn't quite roll off the tongue.
Tyrian3's Avatar - Comment posted on 07/17/2008 15:41
Tyrian3
Well well...seems like Microsoft need a mascot, like it needed some equivalent of the Miis and like many say it needs an equivalent of the wiimote.

Probably Microsoft looks at the sales and recognize you need the casual audience to sell millions and millions. Sad but true, it's the casual gamers who make you reach 100 million consoles sold.
loki d20's Avatar - Comment posted on 07/17/2008 15:45
loki d20
@Black Mage Slim: That's f'd up, seriously :p
freker's Avatar - Comment posted on 07/17/2008 15:52
freker
These quotes from Microsoft are just embarrassing.
I can't remember Banjo-Kazooie on the Microsoft 64.
Just make a game out of 'Microsoft Bob'...thats a mascot for everyone to be recognised.
Leathersoup's Avatar - Comment posted on 07/17/2008 15:53
Leathersoup
It shouldn't be hard for them. All they have to do is use the same characters and locations and story in each game.
Brenex's Avatar - Comment posted on 07/17/2008 15:54
Brenex
What about a gun and chainsaw toting bear?
Brenex's Avatar - Comment posted on 07/17/2008 15:57
Brenex
And to half the people commenting, Microsoft never said this quote, the head of Rare studios did. *sigh I know it's fun to hate on the box but lets get the facts straight.
TheDreadHawk's Avatar - Comment posted on 07/17/2008 15:57
TheDreadHawk
Booorrrring. Does every console need a mascot? Nope. Lame sauce.
B-Radicate's Avatar - Comment posted on 07/17/2008 16:05
B-Radicate
Do they mean hackneyed and overused?
B-Radicate's Avatar - Comment posted on 07/17/2008 16:05
B-Radicate
Or do they maybe mean the star of games with the exact same plot as every other game in its series?
freker's Avatar - Comment posted on 07/17/2008 16:08
freker
@Brenex
Head of Rare Studios = Microsoft's PR puppet.

We know Microsoft make 'create' decisions on developers since the stupid, disrespectful Bungie delay.
I'm sorry, but this really is a case of purely stealing a console mascot. I don't think anyones ever done that previously.
Brenex's Avatar - Comment posted on 07/17/2008 16:17
Brenex
That delay was a pretty discourteous decision on Bungie though. Although they can only go so far in adopting a mascot if people aren't willing to associate it with the console. If this is a move on Microsoft's part to adopt a more family-friendly, casual image it would fit in line with what seems to be their new strategy in promoting the 360.
pedrovay2003's Avatar - Comment posted on 07/17/2008 16:19
pedrovay2003
Hmm, is that why they blew Mario's head off in the first gameplay footage?
Brenex's Avatar - Comment posted on 07/17/2008 16:19
Brenex
Whoops didn't know Rare was acquired by Microsoft in 2002. I guess I just really miss the day of their Nintendo 64 games.
TheDreadHawk's Avatar - Comment posted on 07/17/2008 16:58
TheDreadHawk
Btw; 360 needs Banjo? I lol'd.
Clockwork's Avatar - Comment posted on 07/17/2008 17:10
Clockwork
I guess they never heard of Master Chief.
Sharpless's Avatar - Comment posted on 07/17/2008 17:17
Sharpless
Why does he look like he's about to get surprise buttsex?
Pepillou2's Avatar - Comment posted on 07/17/2008 18:13
Pepillou2
@ pedrovay2003
Gaah... I was gonna say the same thingy about the head.
M$ should make a game about that annoying clip, and make it their mascot
mr showtime's Avatar - Comment posted on 07/17/2008 18:14
mr showtime
Mr. Destructoid isn't a mascot.

He's an ICON.



His charm is so contagious scientists had to develop a vaccine for it.

Long ago, he built a city out of blocks. Today, over 6,000,000 people live and work there.

He is the only man to ever ace a Rorschach test.

Alien abductors have asked him to probe them.

If he were to give you directions, you'd never get lost and you would arrive 5 minues early.

He has been known to cure narcolepsy by simply walking into the room.

His legend preceeds him the way lightning preceeds thunder.
Holyetheline's Avatar - Comment posted on 07/17/2008 18:34
Holyetheline
chainsaw gun ftw!
The Amazing Shenazin's Avatar - Comment posted on 07/17/2008 19:37
The Amazing Shenazin
mascots for consoles are an outdated concept
Aaron Mxy Yost's Avatar - Comment posted on 07/17/2008 21:15
Aaron Mxy Yost
I think they should use the 10,000 identical widgets you'll have to collect in every stage as their mascot.
BattyAdroit's Avatar - Comment posted on 07/18/2008 00:04
BattyAdroit
Is this not the most awful, failed franchise character, since...Bubsy?

I just watched an extensive interview with someone involved with the game on G4.


Why?
Roryzilla's Avatar - Comment posted on 07/18/2008 02:05
Roryzilla
No, Banjo-Kazooie actually is a pretty strong franchise, BattyAdroit.

Don't talk bout my banjos like that.
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