In a CVG interview with Rare studio head Mark Betteridge at E3, it was revealed that Rare will actively try to make Banjo synonymous to the Xbox experience. Furthermore, Betteridge even thinks that Banjo-Kazooie is something that the Xbox 360 needs right now. We suppose a bear with a bird on his back is probably better than avatars.
We think the time is right for Banjo to be a mascot character for the 360, that's the key point. The price of the box is less than it was at launch, there are more casual customers buying consoles, so I think there's now a really good opportunity there. It's a unique game in the 360 line-up, it's a game that the 360 needs.
Certainly as a mascot character Mario is fantastic and that would be wonderful to have Banjo mention in the same breath as 360 in way that Mario is with Nintendo
Hey, I have zero qualms with mascots. I believe we all love our
beautiful,
shiny, and
unique robot at Destructoid. After Crash Bandicoot fell through the floor, we have been left with a bit of a marketing void. Nintendo has always been able to keep the loveable plumber in the forefront of the equation, and what Betteridge says is true in the regard to the need for a mascot. Although, I would much rather have a gun with a chainsaw attached to it instead of a cartoon bear.
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Sorry Rare, Banjo isn't going to be Mario big.
We all know Master Chief is the 'real' mascot of 360.
Mario is a fat ass Italian plumber who is most likely retarded since he won't stop chasing the princess' ass even when he's been denied everything for the longest time.
Either way, I'd like to see more of Banjo and Kazooie, so I suppose icon status would be kind of cool.
WHO'S WITH ME?!
May his efforts into 4D always be missed.
Doesn't quite roll off the tongue.
Probably Microsoft looks at the sales and recognize you need the casual audience to sell millions and millions. Sad but true, it's the casual gamers who make you reach 100 million consoles sold.
I can't remember Banjo-Kazooie on the Microsoft 64.
Just make a game out of 'Microsoft Bob'...thats a mascot for everyone to be recognised.
Head of Rare Studios = Microsoft's PR puppet.
We know Microsoft make 'create' decisions on developers since the stupid, disrespectful Bungie delay.
I'm sorry, but this really is a case of purely stealing a console mascot. I don't think anyones ever done that previously.
Gaah... I was gonna say the same thingy about the head.
M$ should make a game about that annoying clip, and make it their mascot
He's an ICON.
His charm is so contagious scientists had to develop a vaccine for it.
Long ago, he built a city out of blocks. Today, over 6,000,000 people live and work there.
He is the only man to ever ace a Rorschach test.
Alien abductors have asked him to probe them.
If he were to give you directions, you'd never get lost and you would arrive 5 minues early.
He has been known to cure narcolepsy by simply walking into the room.
His legend preceeds him the way lightning preceeds thunder.
I just watched an extensive interview with someone involved with the game on G4.
Why?
Don't talk bout my banjos like that.