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Dyack: Too many games, not enough customers photo

Denis Dyack has been having a good old moan about the state of the industry, claiming that too many games are being made, and that consumers are in danger of being overwhelmed if we don't embrace a "single platform." As I look at the five Guitar Hero games that are slated to release in a single year, I must say that ol' Denis might have a point on this one.

"There were 300 or so games released last November," explains Dyack. "We're in a state of performance over supply. We're making more games than consumers can possibly consume. Marketing is having a disproportionate effect over the success of games because there's so many out there people are ignoring us."

Well, you know how best to fix that, right? Maybe if you stopped making games, other studios would follow your lead. Go on Denis, take one for the team and boycott the idea of making anymore Too Human titles ... please?


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36 comments | showing # 1 to 36

Chronic Logic's Avatar - Comment posted on 07/17/2009 10:47
Chronic Logic
And how exactly is embracing a single platform a good idea?
Blindfire's Avatar - Comment posted on 07/17/2009 10:49
Blindfire
The answer seems plain enough to me. If you want to sell more games, make better games and stop using the state of the market as an excuse for a lousy game not selling well. In fact, stop stumbling around in the dark groping for excuses in the first place. Just work hard on making better games.

If you build it right, we will buy it up. For every Metal Gear Solid 4, Killzone 2, Call of Duty 4, there's 20 or 30 Too Humans, Fractures, and Bionic Commandos. If they spent less money and time trying to fool us into thinking Too Human is as good as, say, Call of Duty 4, and spent all that money and manpower on building a better game... oh, the wondrous possibilities.
FistfulOAwesome's Avatar - Comment posted on 07/17/2009 10:50
FistfulOAwesome
Time to state the obvious. Dyack is completely wrong. Low sales have nothing to do with too many games released. They have to do with too many crappy/unnecessary games released. He ought to know about that.
Phantom Spaceman's Avatar - Comment posted on 07/17/2009 10:52
Phantom Spaceman
Dyack seriously needs to shut up and get to work on Eternal Darkness 2.
HiddenAHB's Avatar - Comment posted on 07/17/2009 10:54
HiddenAHB
Well, he does have a point here.
For every good game out there there's 10 pieces of crap. Movie tie-ins, GTA ripoff's, God of War ripoff's, oversaturation of brands like Guitar Hero, stupid mini games collection...
I've embraced one plataform only and i'm very happy about it, of course, i can't play things like MGS4 or LBP, but as long as i get my RPG's i'm fine.
DonPixel's Avatar - Comment posted on 07/17/2009 10:55
DonPixel
he should be congruent and stop doing bad games.
Dhaos's Avatar - Comment posted on 07/17/2009 10:55
Dhaos
If the game is good I buy it. They. Need to stop over thinking it
kauza's Avatar - Comment posted on 07/17/2009 10:56
kauza
Survival of the fittest. We'll see the bad companies drop, and good companies will still around and continue to release good games. It'll self regulate that way, and a one-console future isn't going to do anything to affect that.

If you want to sell more games, Dyack, make better games. Adapt or die.
Ververdan0226's Avatar - Comment posted on 07/17/2009 10:57
Ververdan0226
This of course coming from the guy who took 10 years to put out a game.
Tubatic's Avatar - Comment posted on 07/17/2009 10:58
Tubatic
Enh, there's been a bunch of games that I want to play, but totally don't have time for.

Too Human, for example. I dig it, but its got to go back to GameFly next week. Too many cool games I want to play in my Queue. Same happened with Locke's Quest. Solid game, but i can't make the commitment with other very enjoyable games staring me in the face, or otherwise chokeholding my attention (BlazBlue came out of NOWHERE for me).

And that's not even considering solid downloadable titles that I want to get into.

However, turning off the valve and saying "oh please, no more games! I don't want new content" is kind of a ridiculous notion. I don't see any reasonable solution to that issue that doesn't involve good games *not* coming out, which would suck, right?
Faith's Avatar - Comment posted on 07/17/2009 11:10
Faith
I agree there's too many games on the market. Too many crappy games. For every 1 good game, there's 10 awful ones and I personally think Too Human wasn't one of them.
n1k0l4's Avatar - Comment posted on 07/17/2009 11:10
n1k0l4
Another solution is less quantity, MOAR quality.
Daxelman's Avatar - Comment posted on 07/17/2009 11:16
Daxelman
300 Titles in November? That's madness.

SPREAD THEM THE FUCK OUT, YOU PUBLISHER TWITS.
bloodylip's Avatar - Comment posted on 07/17/2009 11:20
bloodylip
I also don't see how a single platform will fix this. It'll just make it so there are too many games released on that one platform. As it is now, I don't own a PS3, so when AAA titles come out on that (or if they ever do, AM I RITE?) I don't consider purchasing them. They're mostly off my radar. And even with the limited selection of only two consoles and one handheld system, there are still too many games to play. Right now, my backlog is at least 10 games deep, and I'm barely making any progress playing a few hours a day.
ChainThrow's Avatar - Comment posted on 07/17/2009 11:23
ChainThrow
Dyack doesn't care about the consumer, or he wouldn't think a single platform is a good idea. He just wants his pet project not to be drowned out by a sea of better games. Which, ironically, he can only do because of the strength of Microsoft's marketing for Too Human - the game would never have sold well enough to justify a sequel otherwise.
Im OK's Avatar - Comment posted on 07/17/2009 11:25
Im OK
Uh... how the fuck is "embracing a single platform" the solution to "too many games"? That makes no sense. I only read the blurb above and didn't and probably won't RTFA that was linked, but is what he's really saying is that we have "too many platforms"?

But yeah, if it's about the games, he kind of has a point, in a way. There are so many games out there these days that I've had to pass on some good or at least decent ones, for the time being anyway, and I certainly don't have time for shitty ones (like, say, Too Human).

Yeah. Needs more Eternal Darkness.
CaptainBus's Avatar - Comment posted on 07/17/2009 11:27
CaptainBus
There's been more games than people can possibly consume since 1985.

The trick is to make a game someone would buy above any other title, not because they have no alternative.
CaptainBus's Avatar - Comment posted on 07/17/2009 11:29
CaptainBus
There have been more games than one person can consume since 1985.

The trick is to make a game that rises above the others, not to make a game that no-one has an alternative but to play.
Hammersmith's Avatar - Comment posted on 07/17/2009 11:31
Hammersmith
He kind of has a point. There is a fuckton of games that get released between September and December. Its goddamn retarded. I really wish the industry would spread out their releases over the entire year. Some really good games get completely looked over because they get crunched into that time frame.
Wedge's Avatar - Comment posted on 07/17/2009 11:40
Wedge
Wouldn't having one platform just make things even more saturated, with everything being in one place? Why yes, yes it would. It's the variety of platforms that allows this many games to be made in the first place.

Of course all the games need to stop releasing at once in the holiday season, and it seems like publishers have been realizing that lately anyways.
NateT's Avatar - Comment posted on 07/17/2009 11:42
NateT
The whole point of marketing is to make your product stand out of a croud. Good marketing will allways have a "disproportionate effect."
whormongr's Avatar - Comment posted on 07/17/2009 11:51
whormongr
this is absolutely true- unless you are both

1. someone with no job or a kid who is out of school and has all the time in the world
2. independently wealthy

you are not going to buy most of the games that come out, the fact of the matter is that even when you are unemployed you MAY be able to go through 4 or 5 games a month if you game for most of your waking hours doing it and not perusing any trophies or achievements, which if you are a ps3 person isn't bad but if you are an xbox person it doesn't even come close to the release numbers per month
Black Nexus's Avatar - Comment posted on 07/17/2009 12:15
Black Nexus
he's kinda half right and half wrong. Multipule consoles can exist just fine the ps2 and original xbox proved that, its the formats that are the problem. the ps2 and original xbox used dvd so its just 1 production line you had going, all you had to do was adjust the coding, and if said game bombed its just 1 set of production costs you had to shrug of.

if you make a multiplat today and it does bad your staring at the bill for blu ray production and dvd production, a one two punch that has taken out more than a few devs, add the recession on top of that and the price of failure is horrible, for some it was essentially instant death. multiple consoles can exist just fine but they all have to use a similar format or it all goes downhill. This console war ( I hate that term with a passion) will in all likelihood be decide by format and production costs rather than the games , its just getting more and more expensive to do the multi format thing and thanks to the recession the money pools drying quick and soon it just won't be financially possible (hell it already isn't possible for some) to do this anymore and there just gonna cut a format off.

So yeah THIS gen will probably go to one console BUT in a normal economy as long as the two consoles use similar tech they can exist just fine.

also yeah releasing all games in a single timeframe is just stupid, even if you can afford them all you probably won't have time to play them all, I'm actually happy to hear some of this stuff got delayed.
DinnertimeNinja's Avatar - Comment posted on 07/17/2009 13:09
DinnertimeNinja
I agree that the Holiday months are oversaturated, but the next few months are generally pretty dry so you have time to catch up.

The REAL issue here is that he released his BAD game at a BAD time. SOMEONE testing this game must have told them it was tedious and needed work, but the guy continued singing its praises and overhyping AND they chose to release during the holiday season.

Unless you are a big-name, ACTUALLY GOOD game, you can't make it during the holiday season.

Pretty obvious really.
LsTr Of SmG's Avatar - Comment posted on 07/17/2009 13:17
LsTr Of SmG
Don't know why everyone's saying Dyack makes crap games. Eternal Darkness was brilliant - Too Human was mediocre but I enjoyed the take on Norse mythology nevertheless.

Dyack is an overhyping smug git, but he's not totally useless and definitely capable of making decent games.
LOLFONDU's Avatar - Comment posted on 07/17/2009 13:38
LOLFONDU
considering how I only buy about 2 games every year (I get really into only the good ones)...(and I borrow the others...) Then I'd say they're right. I don't have the time or the money to play all of these games. So I guess I just won't.
ran24's Avatar - Comment posted on 07/17/2009 13:46
ran24
Mr. Dyack, the "problem" of too many games on the market is easily solved if a game distinguishes itself with high quality. STFU, make good games, and there is no problem for you; there will only be problems for your competitors.
Rational Animal's Avatar - Comment posted on 07/17/2009 13:54
Rational Animal
Another important problem: The price on the supply-side is completely inelastic, so as developers pump out tons more games, consumers get no price relief. He says, "We're making more games than consumers can possibly consume." One way to change that would be to make games more affordable and, perhaps in some cases, shorten their length to better correspond with the lower price point.
DUGDAWG's Avatar - Comment posted on 07/17/2009 14:26
DUGDAWG
I must be the only person who really enjoyed Too Human. Granted, it was repetitive, too short, the story was lacking, and I wished it had downloadable content (what was the deal with all of those places you couldn't go to in the game that were supposed to be added later, anyways?). It definitely wasn't as epic as I had hoped, and I couldn't help but feel like Diablo did it better, but it represented a new and different experience on a console, and for that and coop, I had a good time with it.
Fadakar's Avatar - Comment posted on 07/17/2009 14:29
Fadakar
I just started playing Too Human this weekend, I'm actually thoroughly enjoying it, it has quirks I wish they could fix(camera, weapon control), and the graphics could be a bit better, but with a friend it's a lot of fun. Brought me back to the days of Diablo 2 with a bunch of pals, I just hack and slash games with looting, they never get old, unless they're branded MMOs.
Paviel's Avatar - Comment posted on 07/17/2009 16:45
Paviel
@ LsTr_Of_SmG:

That's part of the problem: In the first place, Eternal Darkness came out before Too Human, and the former is better than the latter, which implies that Dyack is losing his touch. In the second place, Dyack has made his intentions clear: He's going to focus entirely on the Too Human franchise, even if it means leaving the Eternal Darkness franchise in the... um, dark.

Personally, I'd love to see him work on Eternal Darkness 2, or at least see him sell the rights to a company that will actually make a game out of them... On second thought, that would have to be Nintendo, since they also own some of the rights (e.g. the "insanity effect" idea) and I doubt they would give them up.
Drauglim's Avatar - Comment posted on 07/17/2009 17:13
Drauglim
Give him a break, he just wants more people to follow his lead. Making a game for way too long, and not releasing anything the consumers would care about.

Over-saturation problem solved.
X51's Avatar - Comment posted on 07/17/2009 17:50
X51
I agree with Mr. Dyack. More options is a bad thing! We should all have as few choices as possible when it comes to which games we play and enjoy. Okay, so I'm being pretty acerbic here. I can see where he's coming from, but I think a modicum of reason would show the flaws in his argument. For instance, I think he's giving too much weight to shovelware. That 300 number would be a hell of a lot lower, and more reasonable, if we accept that crap games are meant to be ignored.
hpv's Avatar - Comment posted on 07/17/2009 19:44
hpv
There's so much wrong here, how did this guy have anything to do with Eternal Darkness? Or was his contribution the idea to put in that part where you basically have infinite sanity partway through effectively rendering you invincible and the game boring?

Either way, he's got a minor point of relevance that he totally botches in the middle of his clown show. There are in fact too many games. Whether or not that is a bad thing is open to interpretation, but there are definitely more games that I want to play each year than I will ever have time for to say nothing of having the money to afford.

But how is one console going to do anything but make that worse? There aren't that many games on 360 (exclusives, obviously) that I have any interest in playing, but there are a few and if there were only one console I'd probably own that console and have that many more games competing for my attention. Maybe he meant that his game would sell better if there were more people who could play it, but that'd also be true if he didn't make crap.

I'd be all for the One Console Future(tm), except there is no way that would end well. How would you decide whose "One Console" would get released? Would it be a console by committee? Would everyone (assuming at least established developers, publishers, current console rights holders) be consulted? How would you keep the specs from being dictated by a couple of top players paying top dollar to control it?

There's no way Microsoft would be kept out of the decision making there. Sony couldn't even keep them from putting their finger in the Blu-Ray pie, despite NO ONE using their weak video codec (to the best of my knowledge, which includes 0% research and 100% the feeling I've gotten from reading a couple of articles). I like having the choice of not buying predictably unreliable crap from Microsoft and would have no recourse but to spend the rest of my life kicking Denis Dyack in the nuts every 15 minutes if this were ever to come about.

And that's not even as bad as what would happen if (and it hurts me to say, because I've been a life-long fan) Nintendo's philosophy were to win out, which going from hardware sales at this moment would be the sensible thing to do if install base is your prime objective as I assume Dyack's to be. At least with a Microsoft console my hands would eventually adjust to the pain of using their controllers and when the console was between trips to the shop for repairs there would at least be games other than Dokapon Kingdom that I'd want to play on it.

Now isn't there some meme along the lines of "Dear Denis, Shut the fuck up! Sincerely, hpv" that we're supposed to be propagating?
Naim Master's Avatar - Comment posted on 07/18/2009 14:12
Naim Master
@motorobo
Three words : Wall Street Crash
Holiday's Avatar - Comment posted on 07/19/2009 01:48
Holiday
Gamers only have so much time and money to spend on video gaming in a year. God knows how much of that time and money is wasted on crappy games. I'd be happy with no more than 2-3 great game releases a month. Problem is, that might mean no game developer will bother taking risks or be creative or visionary.

Sometimes I wonder what it be like if all we had was HL2 and the mod community.
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