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Dragon Age: Origins arrived in a box of straw photo

Seriously, a box of straw.

I'm not sure if this is the best or worst marketing idea I've seen so far, but considering my carpet now has dirt and grit all over it after opening this package unawares, I'm learning toward the latter opinion. Nevertheless, I have to praise the sheer effort that went into this. Dragon Age: Origins was found buried in the straw, in an envelope that had a wax seal on it. There was a similarly sealed letter as well, telling me I was a Grey Warden. I feel ten times nerdier than usual. 

Also included was some sort of energy drink made to look like a vial of so-called Dragon's Blood. Oh, and lots of straw. Lots and lots and lots and lots and lots of straw. This is so ludicrous.

LAUNCH GALLERY (6 IMAGES)
Photo Photo Photo Photo Photo Photo









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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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51 comments | showing # 1 to 50
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Elsa's Avatar - Comment posted on 10/24/2009 14:36
Elsa
Cool! Can't wait to read your review impressions... I've been really looking forward to this game!
HEL105's Avatar - Comment posted on 10/24/2009 14:40
HEL105
They could send me a ton of straw, as long as there was a free copy of Dragon Age buried in there somewhere.
GoldenGamerXero's Avatar - Comment posted on 10/24/2009 14:40
GoldenGamerXero
It's EA so I guess this is normal by their standards. Still better than The Godfather's brass knuckles or all that Dante's Inferno bullshit.

FREE TACOS FROM HELL!
Samit Sarkar's Avatar - Comment posted on 10/24/2009 14:40
Samit Sarkar
Jim, whatever you do, DO NOT DRINK THAT SHIT.
MrSadistic's Avatar - Comment posted on 10/24/2009 14:45
MrSadistic
use the straw and make your own medieval scarecrow that you can use for butt sax
ninjalegend's Avatar - Comment posted on 10/24/2009 14:48
ninjalegend
I always have my health potions handy when I play an rpg. They seem more of an amber in color.
CaseyJones77's Avatar - Comment posted on 10/24/2009 14:52
CaseyJones77
I'm such a sucker for free stuff
even if its just a load of hay
Steel Squirrel's Avatar - Comment posted on 10/24/2009 14:55
Steel Squirrel
Don't listen to Samit! Drink it and give us a video of you drinking it then rolling around in the straw. That is all I ask.
DocWat232's Avatar - Comment posted on 10/24/2009 14:55
DocWat232
You could think of the straw as kindling to set things on fire.

Or build a thatched roof to set on fire, then you can raze the roof!

Or feed it to a cow, then set it on fire for roast beef!
dwolfwood's Avatar - Comment posted on 10/24/2009 15:00
dwolfwood
Looks like I may be ready for this game when it comes out. May look into pre-ordering.

Now should I get Batman:AA, Borderlands, or inFamous to go along with it?
ace of knaves's Avatar - Comment posted on 10/24/2009 15:02
ace of knaves
Well that's weird...enjoy!
Jonny's Avatar - Comment posted on 10/24/2009 15:06
Jonny
Requesting video detailing the effects of drinking that sweet dragon nectar and sacrificing a neighborhood animal.
Electrium's Avatar - Comment posted on 10/24/2009 15:06
Electrium
This must be Bioware's way of making you pay for their game, in hard labor cleaning up the mess. I think they should send a game in a box filled with those prank snake things, that'd be awesome.
Maxxthepenguin's Avatar - Comment posted on 10/24/2009 15:13
Maxxthepenguin
God damn, EA is trying to buy reviewers with straw. This industry is so damn corrupt.
Klarden's Avatar - Comment posted on 10/24/2009 15:19
Klarden
Throw it at Alessa! Oh, sorry. Wrong game
ScottyG's Avatar - Comment posted on 10/24/2009 15:21
ScottyG
hehehe, good enough excuse to clean at least. :P

Don't know much about the game aside from many people being REALLY excited about it. Hope it lives up to people's hype. :D
Trebz's Avatar - Comment posted on 10/24/2009 15:25
Trebz
Gotta love it when a developer sends out creative packages like this. Sure beats getting the same box as everyone else.
Atlas's Avatar - Comment posted on 10/24/2009 15:28
Atlas
Mine came stuffed with shards of glass instead of straw.
HiddenAHB's Avatar - Comment posted on 10/24/2009 15:29
HiddenAHB
It looks awesome on the PC and also pretty good on the 360. I'm waiting for your review Mr. Sterling.
Gyrael's Avatar - Comment posted on 10/24/2009 15:32
Gyrael
You lucky bastard.
LivewareProblem's Avatar - Comment posted on 10/24/2009 15:34
LivewareProblem
That's a pretty poorly put together package.
Grande C's Avatar - Comment posted on 10/24/2009 15:35
Grande C
Free Mass Effect 2 item? LUCKY!
wedgejaeger's Avatar - Comment posted on 10/24/2009 15:37
wedgejaeger
if you DO drink that, film yourself, just in case you have a hilarious reaction.
Mulk Calathar's Avatar - Comment posted on 10/24/2009 15:45
Mulk Calathar
You never know what will happen when a publisher will sends you something Jim.

They can't all be a rubber replicas of a scorched, severed, taxidermy vagina with necrotic little rubber hands reaching out of it.
Mulk Calathar's Avatar - Comment posted on 10/24/2009 15:49
Mulk Calathar
I notice that the dragon's blood vial has a handy, plastic, fiction-surfaced, screw-off top. Like a 20 Oz soda.

Anachronism ? Nay fool. This be FANTASY. Who can say that modern-looking manufactured plastic is beyond the reach of vile sorcery?
Super Drybones's Avatar - Comment posted on 10/24/2009 15:58
Super Drybones
Hope its not period juice
nightv's Avatar - Comment posted on 10/24/2009 16:05
nightv
that is from the makers of mana potion. its kinda old. i remember when i was doing a write up on that shit 3 years ago and they sent me a huge case of like 50, i ended up giving them away at a Halloween party i went to. stuff tastes like bad vagina on a hot day.
xaliqen's Avatar - Comment posted on 10/24/2009 16:14
xaliqen
Does the energy drink contain trace amounts of lysergic acid and amphetamine?
Ibutsu's Avatar - Comment posted on 10/24/2009 16:41
Ibutsu
Nice. Pitty they couldn't give you the PC Version. Probably wouldn't work as it can't be activated on steam.
Chicken Master's Avatar - Comment posted on 10/24/2009 16:44
Chicken Master
Erm.. that wasn't an energy drink...
Camiwaits's Avatar - Comment posted on 10/24/2009 17:08
Camiwaits
Drink it and videotape it, Sterling!
xaliqen's Avatar - Comment posted on 10/24/2009 17:23
xaliqen
Mix it with vodka.
aZZmodan's Avatar - Comment posted on 10/24/2009 17:56
aZZmodan
Drink it Jim. Just be a man and gulp it down! Also, "Tastes like bad vagina on a hot day" really made my evening... Colorfull...
aZZmodan's Avatar - Comment posted on 10/24/2009 18:02
aZZmodan
Alos, there's no such thing as a "bad vagina".
xaliqen's Avatar - Comment posted on 10/24/2009 18:17
xaliqen
@aZZmodan -- Google image search disagrees.
Xzyliac's Avatar - Comment posted on 10/24/2009 18:39
Xzyliac
What are the reactions when people propose these things?
ohno's Avatar - Comment posted on 10/24/2009 19:08
ohno
The wax-sealed envelopes are cool, and so is that potion (probably kool-aid). The straw and grit, however, not so much.
timtheterrible's Avatar - Comment posted on 10/24/2009 19:11
timtheterrible
Treasure chest handsomely crafted with the finest Faerunian cardboard.
xaliqen's Avatar - Comment posted on 10/24/2009 19:12
xaliqen
That's not dirt!
Chris Carter's Avatar - Comment posted on 10/24/2009 20:41
Chris Carter
That's no moon
Hawks's Avatar - Comment posted on 10/24/2009 21:06
Hawks
Why the hell did you waste time making a blog post when you had Dragon Age in your hands?
Mulk Calathar's Avatar - Comment posted on 10/24/2009 21:08
Mulk Calathar
Faerunian cardboard is rumored to made from the hides of Faerunian card-boars by 3rd edition gnomes.
ydarkage's Avatar - Comment posted on 10/25/2009 00:04
ydarkage
Oh C´mon!! This is amazing!! And why a PC tag?


And your wife is better?
Arkanti's Avatar - Comment posted on 10/25/2009 05:46
Arkanti
@Nitex; Pretty retarded, it's not D+D based.
CrocBox's Avatar - Comment posted on 10/25/2009 10:05
CrocBox
Is that "potion" sitting in meat? o_O
iysabella's Avatar - Comment posted on 10/25/2009 12:31
iysabella
I don't know, I think it's fairly creative for press promo. I've seen way less effort put into things like that.
readbigwordsisgood's Avatar - Comment posted on 10/25/2009 12:48
readbigwordsisgood
Looks like a Manna butt plug and color coordinated docking station.

Prolly just full of freshen up mouth wash.
hornetjockey's Avatar - Comment posted on 10/26/2009 10:20
hornetjockey
Sort of loses its affect coming in a cardboard box. What? They couldn't be troubled to ship it in a wooden crate?
Sonvar's Avatar - Comment posted on 10/26/2009 16:40
Sonvar
@ydarkage

It's tagged with PC since this is coming out for PC, xbox, and ps3.

Pretty cool promo to intrigue reviewers. Hopefully this means we get a review on it soon then.
TheJesusNinja26's Avatar - Comment posted on 10/27/2009 13:02
TheJesusNinja26
TEN MINUTE TASTE PLEASE?
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