Blizzard CEO Michael Morhaime had this to say regarding recent activity, "What I can say is that we made a large content update towards the end of Q4, each did help us out a lot on player engagement. And we expect to see increased engagement with the launch of Mists of Pandaria."
Well, he is right about that, as I'll definitely be going back to WoW for Mists of Pandaria: if only to experience the new 85-90 content. Expansion aside, the new raid finder utility that's currently implemented is also extremely well done -- if only The Old Republic could get any sort of group finder.
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