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Don't pursue Lu Bu without some of that sweet Pepsi taste photo

Pepsi Nex is a drink. Dynasty Warriors NEXT is a videogame. This is how great marketing is born. 

This beautiful wallpaper, showing Lu Bu drowning his sorrows with some tantalizing Pepsi flavor, is available from Pepsi's Japanese site. It's already been made my desktop wallpaper, because it's basically the greatest image known to man. 

What I love most is just how intense Lu Bu looks. He's drinking that Pepsi like a motherf*cker and he doesn't care who knows it!

Sadly, there are no in-game tie-ins as of yet. This is the first time I'd actually want shameless in-game advertising, because it would be the most gloriously stupid thing on Earth. Parasitic ad campaigns are perfectly fine if they're utterly ridiculous.

[Thanks to the person who showed me this, but who I forgot because I am terrible]

LAUNCH GALLERY (1 IMAGES)
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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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55 comments | showing # 1 to 50
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next 50 comments

FriedZombie's Avatar - Comment posted on 12/08/2011 10:04
FriedZombie
Damnit Jim this belongs on Twitter, but you're right it's ridiculous. Ridiculous enough to the point of my boss double taking my wallpaper on my computer haha
Pillowfort's Avatar - Comment posted on 12/08/2011 10:04
Pillowfort
i give pepsi a 9/10
NickCull's Avatar - Comment posted on 12/08/2011 10:07
NickCull
May a meme begin of someone replacing the product label on that bottle.
Rampart's Avatar - Comment posted on 12/08/2011 10:07
Rampart
1) make shitty drink
2) make shitty game
3) combine the two.
4)???
5) profit!!!
Occams electric toothbrush's Avatar - Comment posted on 12/08/2011 10:11
Occams electric toothbrush
I'm seeing Pepsi bottle nunchucks.
Fugly Duckling's Avatar - Comment posted on 12/08/2011 10:17
Fugly Duckling
Behold the terrible Pepsi gaze of Lu Bu!
Keres's Avatar - Comment posted on 12/08/2011 10:18
Keres
It's a fine line between this and Subway's Uncharted 3 advertising. At least this campaign acknowledges that it's ridiculous.
tuoman's Avatar - Comment posted on 12/08/2011 10:18
tuoman
Is it available in regular wallpaper? For my entire house?
msuvivi's Avatar - Comment posted on 12/08/2011 10:19
msuvivi
I hate you with all my love Jim Sterling.
DrRockso87's Avatar - Comment posted on 12/08/2011 10:22
DrRockso87
Ugh, I quit Pepsi over a month ago after drinking it for 19 years. Now I want some... wait a minute?! Damn you, product placement + ninjas!!
Nic128's Avatar - Comment posted on 12/08/2011 10:23
Nic128
Saw the same on Tiger and Bunny.
joshscorcher's Avatar - Comment posted on 12/08/2011 10:39
joshscorcher
THAT. IS. AWESOME.
Dale North's Avatar - Comment posted on 12/08/2011 10:47
Dale North
PEPSI NEX IS MY FAVORITE DRINK ON THIS EARTH
Corduroy Turtle's Avatar - Comment posted on 12/08/2011 10:51
Corduroy Turtle
I hope the search for delicious Pepsi taste is cleverly woven into the story.
spartan480's Avatar - Comment posted on 12/08/2011 10:52
spartan480
I hope coca cola does something in opposition to this...three words...Duel.Screen.Wallpaper. I know you guys can imagine it.
SpacemanRoo's Avatar - Comment posted on 12/08/2011 10:53
SpacemanRoo
I thought only Blue Rose was allowed to advertise Pepsi NEX?

Yeah, this product was worked into Tiger & Bunny, but the whole inclusion and reason for obvious advertisements in that anime are kinda justified.
Handy's Avatar - Comment posted on 12/08/2011 10:58
Handy
I will conquer Asia.

But first I must conquer thirst with a refreshing Pepsi Nex!
Tony Ponce's Avatar - Comment posted on 12/08/2011 10:59
Tony Ponce
Zero-calorie bullshit.
Henriquegds's Avatar - Comment posted on 12/08/2011 11:00
Henriquegds
I suddenly have the urge to drink Pepsi while Lu Bu is kicking the shit out of me in Dinasty Warriors AND in real life
TheLupineOne's Avatar - Comment posted on 12/08/2011 11:05
TheLupineOne
It's the second coming of PEPSIMAN!!!!!

"Everybody Pepsi! Drink Pepsi! Pepsi, only my choice."
Hystzen's Avatar - Comment posted on 12/08/2011 11:20
Hystzen
Last person in DW who needs Pepsi
RonBurgandy2010's Avatar - Comment posted on 12/08/2011 11:21
RonBurgandy2010
Um...what?
AceFlibble's Avatar - Comment posted on 12/08/2011 11:31
AceFlibble
Lu Bu would kick the shit out of Nathan Drake.
RenegadePanda's Avatar - Comment posted on 12/08/2011 11:32
RenegadePanda
Surprisingly this makes more sense to me than Nathan Drake selling Subway sandwiches.
Furyfire's Avatar - Comment posted on 12/08/2011 11:33
Furyfire
PEPSI WARRIORS!
shinigamiDude's Avatar - Comment posted on 12/08/2011 11:35
shinigamiDude
They should make a Pepsi-Man sequel/reboot titled as Pepsi Nex-Man or Pepsi-Man NEXT.
Martin Montiel's Avatar - Comment posted on 12/08/2011 11:40
Martin Montiel
O SHI!11
TheRedComet's Avatar - Comment posted on 12/08/2011 11:49
TheRedComet
Is that the same as Pepsi Max? Because Pepsi Max is like the best drink ever.
arkane9's Avatar - Comment posted on 12/08/2011 11:57
arkane9
How does Pepsi Nex compare to Pepsi Max? Cause I love me some Pepsi Max.

Also, I'm so starting to drink Pepsi in public like Lu Bu.
mix's Avatar - Comment posted on 12/08/2011 12:01
mix
I am in the same boat as arkane9, I loves my Pepsi Max.
Baines's Avatar - Comment posted on 12/08/2011 12:12
Baines
Looking at the link, Pepsi Nex in Japan also has a 24 piece One Piece figure collection?
Sanious's Avatar - Comment posted on 12/08/2011 12:12
Sanious
Please tell me there will be Pepsi Bottles with Lu Bu on it.
Epic-Kx's Avatar - Comment posted on 12/08/2011 12:40
Epic-Kx
Pepsi: It's got Lu Bu in it!
Bunny Raider's Avatar - Comment posted on 12/08/2011 12:45
Bunny Raider
If Pepsi Nex is just Japanese Pepsi Max, then I'd say that's my favorite drink ever.
Darckcloud723's Avatar - Comment posted on 12/08/2011 12:52
Darckcloud723
So Lu Bu is as big as Nathen Drake
publicanenome's Avatar - Comment posted on 12/08/2011 13:10
publicanenome
haha This is great. I love Lu Bu and Pepsi.
OrangeArmy's Avatar - Comment posted on 12/08/2011 13:39
OrangeArmy
I still wouldn't pursue Lu Bu,he looks pissed drinking his Pepsi,he could musou the hell out of you with the empty bottle and still 1 hit kill you.
Canadian Otaku Gamer's Avatar - Comment posted on 12/08/2011 13:46
Canadian Otaku Gamer
Ancient Chinese Pepsi, huh?
catsithx's Avatar - Comment posted on 12/08/2011 13:51
catsithx
Damn that looks epic. I wonder what will be the next big product tie in. Dante using hair gel LOL
PrinceHeir's Avatar - Comment posted on 12/08/2011 14:00
PrinceHeir


FUCK YEAH
HKKstudios's Avatar - Comment posted on 12/08/2011 14:13
HKKstudios
@Jim Sterling
Nathan Drake endorses subway = Stupid selling out piece of garbage
Lu Bu Drinking Pepsi = Genius
How does this logic make any sense?

Not trolling just want to see how you see this as any different
sewerraccoon's Avatar - Comment posted on 12/08/2011 14:23
sewerraccoon
I know nothing of Dynasty Warriors. I don't drink Pepsi. I don't know Japanese.

This will still be my new wallpaper just because it's so fucking rediculous.
mix's Avatar - Comment posted on 12/08/2011 14:58
mix
@PrinceHeir
BrowneyeWinkin's Avatar - Comment posted on 12/08/2011 15:41
BrowneyeWinkin
hypocrit
LSD89's Avatar - Comment posted on 12/08/2011 15:55
LSD89
Lu Bu is badass and I love pepsi, therefore I just found another wallpaper
PrinceHeir's Avatar - Comment posted on 12/08/2011 16:02
PrinceHeir
@mix

wtf LMAO XD
jc83's Avatar - Comment posted on 12/08/2011 16:22
jc83
Pepsi Nex is the same thing as Pepsi Max to the best of my knowledge.

One of my favourite drinks! You often get little toys with them so I will check if they come with any Dynasty Warrior things for young Jimmy.
Handy's Avatar - Comment posted on 12/08/2011 16:26
Handy
We need to do more with this image, I keep scrolling back down just to have a laugh, he’s just so intense about his Pepsi.
arkane9's Avatar - Comment posted on 12/09/2011 03:41
arkane9
@HKKstudios
Pepsi did not exist in ancient Japan where the Dynasty Warriors games take place. This effectively undermines any serious attempt at actually successfully advertising Pepsi because the viewer is drawn to the obvious historical impossibility and therefore simply cannot take it seriously.

Nathan Drake, however, could easily enter a Subway because the Uncharted games take place in our time where Subway also exists. Since it's possible for Drake to eat Subway products, the advertising can be seen as successful, therefore he's a sell-out.
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