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Don Mattrick: I invented avatars! photo

While many of us point fingers at Microsoft and accuse them of "ripping off" Miis with the New Xbox Experience's avatar feature, perhaps we should not be so hasty. Xbox boss Don Mattrick is putting his balls on the table right now and claiming that HE is the sole creator of the avatar, and he did it in 1991 ... BITCH!

In an interview with OXM, Mattrick made his boastful claim, and tackled the interviewer when questioned on the legitimacy of his claim. Here's how it went down (and take note of what a debate stallion Mattrick is):

DM: I’m claiming to have invented avatars! I did 4D Sports Boxing! Do you know what 4D Boxing was? Hey, you should be writing this! That was me.

We know what 4D Sports Boxing was. It was published by Infogrames, wasn’t it?

DM: Accolade was the first to publish it, and Infogrames published it in Europe. But write this down! "Don Mattrick invented avatars for the industry."

Does creating 4D Sports Boxing really count as "inventing avatars", Don?

DM: C’mon! It’s human, it’s in 3D, it has a face… it was genuinely the first time there was something human-shaped in 3D! Look it up!

Proof incarnate, if proof was ever needed, that Don Mattrick invented the avatar long before the Wii was event  a glint in Nintendo's eye.

Of course, given the comical enthusiasm of Mattrick, I doubt he's being serious here. In fact, it almost looks like he is deliberately giving crazy soundbites in the hopes that some bored blogger will use them in sensationalist headlines for a quick weekend post. 

Wait ...

... Well played, Mattrick.








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25 comments | showing # 1 to 25
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Aaron Mxy Yost's Avatar - Comment posted on 11/09/2008 09:25
Aaron Mxy Yost
I invented Don Mattrick. Where's my royalty check?
UnnDunn's Avatar - Comment posted on 11/09/2008 09:26
UnnDunn
Check, and mate. Mattrick 1, Dtoid 0.
Half left's Avatar - Comment posted on 11/09/2008 09:29
Half left
I invented 3D, I'll be having my money now please thanks bye.
eternalplayer2345's Avatar - Comment posted on 11/09/2008 09:30
eternalplayer2345
Ralp Baer is rolling over in his grave
soccerking3t's Avatar - Comment posted on 11/09/2008 10:36
soccerking3t
poor guy
nicojay's Avatar - Comment posted on 11/09/2008 10:40
nicojay
4D huh. In a way all games with three dimensional objects that aren't static, ie. moving thus acting within the fourth dimension (time) should be credited to this man, nay god of gaming innovation.
PwnanObrien's Avatar - Comment posted on 11/09/2008 10:40
PwnanObrien
Mmmmmmmmmmm boosh.

http://www.unseen64.net/2008/04/14/mii-nes-prototype/
PwnanObrien's Avatar - Comment posted on 11/09/2008 10:42
PwnanObrien
Damn lack of an editing button.

Boosh (for those too lazy to copy/pasta).
Neonie's Avatar - Comment posted on 11/09/2008 10:44
Neonie
I invented inventing things, SO HA!

(Also, he totally did it for the lulz.)
Monodi's Avatar - Comment posted on 11/09/2008 11:08
Monodi
I invented being a dikhead Don, you rip.
Xhumation's Avatar - Comment posted on 11/09/2008 11:09
Xhumation
is it just me or game personalities just flat out talk too much these days?
ender_x's Avatar - Comment posted on 11/09/2008 11:56
ender_x
... XBOX didn't rip of Miis.
Mii's weren't the first ones either. I recall getting bombarded for ads for 3d Chat rooms with your own lil' person for YEARS.

Sorry, but the mii's suck. Sure, they look like you - but it's really not hard when there's barely any customization anyways.
Sharpless's Avatar - Comment posted on 11/09/2008 12:40
Sharpless
It took my reading through every available source link to believe that this excerpt was real, and not a bit of Jim's silliness. Who knew that Mattrick had something that resembles personality?
redflag's Avatar - Comment posted on 11/09/2008 12:44
redflag
ok, now ive played through 4d boxy in my day... cga ega and all.... despite it being a "3D" model.. there was no way that you can compare that to an Avatar system.. Miyamoto already proved that his unique customizable avatar system was an idea in development for gamers ever since the famicom era from his GDC keynote

look it up:
http://en.wikipedia.org/wiki/Mii
OrangeMango's Avatar - Comment posted on 11/09/2008 12:54
OrangeMango
And i invented Trolling. Where's my cash?
GohanGVO's Avatar - Comment posted on 11/09/2008 15:55
GohanGVO
Considering that the interview took place at E3, I wonder if Senor Mattrick was having a celebratory bottle of the "WE FINALLY SHOWED OFF LIPS, F YEAH" juice.
Josh Wanamaker's Avatar - Comment posted on 11/09/2008 16:33
Josh Wanamaker
I remember 4D Boxing. That game was fantastic for its day.
liqideos's Avatar - Comment posted on 11/09/2008 18:19
liqideos
PlaySkool Toys and Hasbro invented Mii's and Avatars. I had a whole box of the fuckers when I was three.

Where the hell is J Allard these days?
Gamechamp's Avatar - Comment posted on 11/09/2008 20:03
Gamechamp
Actually, the Mii idea's been with Nintendo ever since NES times.
TrailerParkJesus's Avatar - Comment posted on 11/09/2008 20:36
TrailerParkJesus
u juss been MATTRICK'D
Orionsaint's Avatar - Comment posted on 11/09/2008 22:11
Orionsaint
There was an online service my brother and I used in 93. I can't recall the name right now, but the user had to create a face with their profile. The program was in 8-bit graphics. I chatted for the first time on that service and I remember freaking out. That I was in Florida talking to a girl in California. Point is, wasn't that an avatar?
JustLikeBuck's Avatar - Comment posted on 11/10/2008 03:59
JustLikeBuck
Really?

He made the little man that represents us in-game?

I'd like to see the patent number on that. But games have always had avatars.

In fact the Ultima series' hero has even been known as "The Avatar". Can't get much more blatant than that!


"OOoooh I invented avatars because mine were in 3d, and made of blocks, that were apparently in human shape!"

Breaking News: Sony claims to have invented waggle, after they saw Crazy Ken shake a controller wildly during a caffeine and cocaine fuelled binge of Crash Bandicoot!
PEICanada7's Avatar - Comment posted on 11/10/2008 04:08
PEICanada7
I really don't get this whole "who invented avatars?" BS. Avatars have been around for many years so of course Nintendo didn't invent them with the Mii's. I don't think Nintendo ever claimed they did! The fact of the matter is whether you like it, or not Nintendo was the first to use avatars on a console where you can play the avatar across many different games, and features of said console.

Which you have to at least give Nintendo credit for that. Nintendo was the first to have system based avatars on a video game console. In every respect Sony, and Microsoft have now copied that idea where you have a avatar in which it represents you across different games, and features. So at the end of the day Nintendo was the first to use avatars on a system level not just on a in-game.

People talk about how simplistic the Mii's are. Well on the Bonus Round this week they talked about this, and said avatars on the XboX have less customizability than the Mii's do. Microsoft charging people for extra items to put on your avatar is ridiculous. The Mii's might be simplistic, but at least Nintendo isn't charging for a virtual Nike hat, and stuff like that. Where your being charged to be advertised to even more.
Superfluous Moniker's Avatar - Comment posted on 11/10/2008 08:24
Superfluous Moniker
After reading the quote in context, I'm thinking the guy drank a little too much coffee before the interview and was joking around a bit. Unless he's attempting to get it published (write it down! Write this down!) that a Microsoft employee invented avatars so they can patent them and sue Sony/Nintendo, or some other conspiratorial plot.
The Amazing Shenazin's Avatar - Comment posted on 11/16/2008 20:35
The Amazing Shenazin
Hiro Protagonist must be pissed
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