Oh what a surprise! Activision has broken the habit of a lifetime by announcing a sequel to one of it's music games. The evil publisher has never released a sequel or spin-off in its life, so we're all very surprised here. Unfunny sarcasm aside, DJ Hero 2 is now a thing that is official. Yeeeeah boy!
The "shark jump" of music games is being given a second chance to do what the first game did not and capture the market's attention. As the music game business appears to face a steep decline, Activision refuses to accept that its biggest cash cow may be dying.
Activision let the news slip by offering a lucky unknown "musician" a chance to appear in "a future installment of DJ Hero," at the music event MIDEM 2010. This is in addition to DJ David Guetta stating he was working on stuff for the next game as well. So, if you didn't get enough of hearing some classic songs thoroughly butchered, you'll get another crack of the whip sometime in the future. We reckon sooner rather than later.
That's what Activision does, after all.
DJ Hero Offers Budding Musicians the Chance to Have One of Their Tracks Mixed and Appear in a Future Version of the Popular Music Videogame
London, England – 15th January, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) today announced DJ Hero™’s involvement with MIDEM 2010, as part of Guitar Hero®’s ongoing enthusiasm and commitment to support new music. Having supported various elements of the show in previous years, in 2010 DJ Hero will be hosting an exclusive Listening Session, providing one lucky undiscovered musician the priceless opportunity to have their winning song mixed, mastered and featured in a future installment of DJ Hero.
On Wednesday, 27th January at 14:30, at Auditorium K (level 4), Palais des Festivals in Cannes, the Listening Session will judge ten finalists, whose tracks will vary in genre from electronica to hip-hop; rock to pop, and determine whose track would make great gameplay in a DJ set. The winner, who will be chosen by the expert panel, will walk away with the ultimate prize and have their song played by DJ Hero fans all over the world.
MIDEM 2010, which runs from the 24th to 27th of January, is seen by music professionals from across the globe as a place to discover up-and-coming music superstars and meet with the music community at large. In previous years Welsh band ATTACK! ATTACK! UK and The Answer, were discovered at a similar Listening Sessions for Guitar Hero, and saw their tracks appear in the Guitar Hero® 5 and Guitar Hero® World Tour’s set lists respectively.
Open to all MIDEM 2010 participants, artists are invited to submit one track digitally to be in with a chance to take part in the session, via the following website before 19th January 2010:
Latecomers can also submit their track on site (CD format) in the DJ Hero Drop Box (Level 0 next to the elevator, entrance of the Speaker Club & Lounge). The top ten tracks will then be picked by the following jury:
o Tim Riley, VP, Music Affairs, Activision/Blizzard
o Brandon Young, Director, Music Affairs, Activision/Blizzard
o Sergio Pimentel, International Music & Licensing Manager, Activision/Blizzard
o Ofei Sakyi, Senior Music Producer, Freestyle
o Music Industry Professional (TBC)
For More information about DJ Hero, please visit: www.djhero.com
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