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DivX wants Microsoft to commit, go certified photo

Your PlayStation 3? That's DivX certified. Your Xbox 360? Not so much. And the folks at DivX are kind of bummed about that. It's like DivX wants Microsoft to wear its letterman jacket to fully prove that they're dating.

"Currently, Microsoft does support DivX, which is fantastic, but the company has brought in some third-party support for the Xbox 360, and we are not very happy with that,"  DivX VP of creative, brand and community Jerome Vashist-Rota told TechRadar

"When it comes to DivX branding, we have had a hard time with Microsoft. Obviously we would love for some sort of partnership to happen."

Of course, Microsoft does not need this certification, but DivX insists that both sides will benefit:

"It's all about branding," says Rota. "And branding can work both ways, so it is not just us losing out with the Xbox 360's lack of official certification."

I don't think DivX is as big as it used to be, and I think that Microsoft knows that. Good luck with this one, DivX.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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21 comments | showing # 1 to 21
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ashtar's Avatar - Comment posted on 01/19/2009 17:38
ashtar
are you serious? Do you have any idea what you can do with DivX cert on PS3? For one, I've been watching movies that aren't in the theater yet in DVD quality on my 46" 1080p Bravia.

Most importantly, the most used four letter word on the web. PORN.
TheDemon In You's Avatar - Comment posted on 01/19/2009 17:41
TheDemon In You
ha

well yea everyone wants to be a part of the winning team. I mean shit if M$ was doing horrible would Divx still want to be a part of it?

Sucks for you, maybe they should have tried harder in the beginning when M$ came to them and THEY turned them down.

ha
KyleGamgee's Avatar - Comment posted on 01/19/2009 17:42
KyleGamgee
What's DivX? I thought that was the format that DVD beat. Like VHS and Beta, like BlueRay and HD-DVD.
Blind assassin's Avatar - Comment posted on 01/19/2009 17:45
Blind assassin
@ SpencersGifts

Is the "$" really necessary? I suppose all other businesses are giving their products away for free because it's fun and Microsoft is the only fucking company that is out for a profit?
Krow-Kupo's Avatar - Comment posted on 01/19/2009 17:58
Krow-Kupo
It's weird seeing forum lurkers up top.
Maurice Tan's Avatar - Comment posted on 01/19/2009 18:12
Maurice Tan
Rest in peace DivX.

More important question for MS: when will they fully support x264? People like to stream their HD content without having to transcode/encode/load them in a program before they can play them you know?
Scrixx's Avatar - Comment posted on 01/19/2009 18:15
Scrixx
Yea I'm with ashtar, it's almost as bad as doing the piracy yourself.
BFeld13's Avatar - Comment posted on 01/19/2009 18:27
BFeld13
All my NOT pirated shit is DivX
Shoop's Avatar - Comment posted on 01/19/2009 18:32
Shoop
All my not pirated shit is x264. Fuck DivX.
Holyetheline's Avatar - Comment posted on 01/19/2009 19:00
Holyetheline
You should all love any format that porn comes in, regardless!
Ocified-Xboxer's Avatar - Comment posted on 01/19/2009 19:30
Ocified-Xboxer
I use my 360 for all my TV shows....And I get HD files for shows like "The Big Bang Theory' , 'Pushing Daisies" (sadly cancelled) and I run them in AVI format. works like a dream. Divx would make it easier, but it isnt like I always have to reformat anything in order to get the file to be read and streamed.
Wexx's Avatar - Comment posted on 01/19/2009 21:55
Wexx
*sigh*, I wish microsoft wasn't so lame with different formats/open standards on the xbox. Most of my music is in .ogg, so I can't play it on my 360 (not that the windows media center doesn't crash every time I try to load it up, but I'd still like to listen to it).
parrothead's Avatar - Comment posted on 01/19/2009 22:22
parrothead
I was going to say what has already been said, Porn in High Def. Which I have on my PS3!!
ajaxender's Avatar - Comment posted on 01/19/2009 22:30
ajaxender
Tbh, I think it takes less effort to hook a computer up to a television, than it takes to turn a current console into a full on media box. If you really want a music/video/picture thing, its best to buy a shit computer and just hook it up to whatever.

I really wish theyd put more effort into these 'extra' features of the consoles, if theyre gonna bother at all. PS3 aint too bad, i guess, but the 360 is a pain for anything other than games. And then theres the hard drive space issue.
dgschrei's Avatar - Comment posted on 01/19/2009 23:54
dgschrei
@ajaxender

Agreed. All it took for me to hook up my PC to my HDTV was buying a second HDMI cable. And now I can watch every format I want in every resolution that I like.
Btw, Gomplayer beats the shit out of VLC fuck you all you open source pussies. South Korean software ftw.
Bob Muir's Avatar - Comment posted on 01/19/2009 23:56
Bob Muir
I have no trouble running a wide variety of stuff (well, okay, mostly anime) on my 360 from a USB drive, thanks to whatever form of DivX certification they have, so I'm not hurting either way.
everybodyruns's Avatar - Comment posted on 01/20/2009 00:33
everybodyruns
I don't understand. You can play DivX on an Xbox360. If by "certification" they mean "exclusivity", then fuck you DivX.
everybodyruns's Avatar - Comment posted on 01/20/2009 00:35
everybodyruns
addendum: Yay formats, boo locking in exactly one format. That's for apple.
TheDemon In You's Avatar - Comment posted on 01/20/2009 01:40
TheDemon In You
Naw it wasn't necessary. Hell I actually love Microsoft. I mean sometimes they put out sub par products but hell, cant beat the way they make money. Makes the world go round. Just wish I owned a piece of the pie.

By ME putting the $ i didn't mean anything negative by it, in fact, its more of a compliment. Nothing wrong with making money
Burnt Meatloaf's Avatar - Comment posted on 01/20/2009 06:09
Burnt Meatloaf
I think what they mean is to add yet more delays in seeing the content, so they can flash more corporate logos all over the place and show the world how awesome they think they are.

No, thanks.
Ocified-Xboxer's Avatar - Comment posted on 01/20/2009 12:16
Ocified-Xboxer
@ ajaxender - How exactly is the 360 difficult to set up to stream media through? If you run Windows, you need to either have WMC or DL a small patch from xbox.com to set it up...I have Vista, so all I had to do was enter an 8 digit code into my Windows Media Center, and then it automatically loaded any folders I chose to look for media...

I have well over 100 gigs of movies, tv shows, and music on my PC, and all of it is easily streamed with 2 or 3 button presses...The only real problem is that it won't run mkv files, so I have everything in avi format.

I can't speak to the PS3s ease of use in this area, but the 360 is a very simple set up to run media from my PC to my TV...
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