DION PHANEUF NAMED WORLDWIDE COVER ATHLETE OF EA’S NHL 09
NHL Stars Alexander Ovechkin and Daniel Alfredsson Featured on Packaging in Russia and Sweden Respectively
Redwood City, Calif. – Monday, June 9, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Calgary Flames defenseman Dion Phaneuf will be the cover athlete and spokesman for NHL® 09. With just three NHL seasons under his belt, Dion Phaneuf has been nominated for the 2007-2008 Norris Trophy, is a two-time All-Star, and has put up 159 points thus far in his short NHL career. Phaneuf is joined by some of the NHL’s biggest international stars on packaging across Europe, including Alexander Ovechkin (Russia) and Daniel Alfredsson (Sweden). NHL 09 is being developed under the EA SPORTS™ brand by EA Canada in Vancouver, B.C and will be available worldwide this September.
“It is an incredible honor to be named to the cover of NHL 09,” said Phaneuf. “I’ve been a really big fan of the franchise for as long as I can remember and am looking forward to being the face of the game this year, particularly because of the significant improvements that have been made to the defensive game and the new checking engine.”
*with the exception of the countries named below
Player Territory Team Dion Phaneuf Worldwide* Calgary Flames Alexander Ovechkin Russia Washington Capitals Daniel Alfredsson Sweden Ottawa Senators
As the successor to the critically acclaimed NHL 08, winner of seven sports game of the year awards, NHL 09 builds on the momentum of last year, with innovative controls, added depth and new features designed to help newcomers jump into the series.
The revolutionary Skill Stick System evolves to bring an unparalleled level of control to the defensive side of the puck. The all new Defensive Skill Stick gives you the ability to sweep your stick to block passing lanes and lift an opponent’s stick to prevent one-timers. Take your game online with 6 vs. 6 team play, where 12 people can play together on 12 different consoles around the world. With new teams from the Russian, Czech Republic and German Elite leagues, NHL 09 connects hockey fans around the globe like never before.
Players new to the series can now shoot, pass and check with ease. NHL 09 features Be A Pro, a game mode that will put you on the ice with a dynamic new 3rd-person camera that allows you to play the role of one player. With a performance tracker grading your progress in more than 50 categories, you will know exactly where you need to improve to become the next NHL superstar.
The EA SPORTS NHL franchise is the #1 selling hockey game and the #1 selling sports game in Canada**. The game will be available for the PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, Xbox 360™ video game system from Microsoft, and PC. For more information, log onto www.easports.com/nhl09.
**Based on total franchise sales in 2007 according to the NPD.
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