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Diablo III appears to have a release date photo

It's not officially 100% confirmed, but this physical display at a Minnesota Best Buy seems like pretty solid evidence. According to a series of photos sent into Joystiq by one of their readers, Best Buy is advertising a midnight launch of Diablo III on February 1st. This meshes with the leaked Blizzard roadmap, which had a Q4 2011 release of the game as a goal, and also makes sense considering the builds of the game I've seen at Blizzard HQ and at BlizzCon in the last few months.

Given that the Diablo games are some of my favorite, this news has left me extremely excited. February 1st will be the day my social life dies, assuming this is true. I've sent an email to Blizzard asking for an official statement, and I'm waiting for a response. Until then, consider this reasonably solid evidence!

Best Buy thinks Diablo 3 is coming out on February 1, 2012 [Joystiq]








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Jonathan Ross is an Associate Editor in Los Angeles who is obsessed with capybaras. Like, seriously, obsessed. If he's not playing Team Fortress 2 or getting into arguments about why PC gaming is superior, he's either off having a fancy dinner with lots of expensive wine, or sitting on the Destructoid IRC complaining that's he's not off having a fancy dinner. Likes: Chrono Trigger, Street Fighter, Steam, everything Blizzard and Valve have ever made, playing Angry Birds on the toilet. Meet the rest of the team



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59 comments | showing # 1 to 50
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next 50 comments

Taerdin's Avatar - Comment posted on 01/07/2012 22:55
Taerdin
Whoa! It's coming that soon? I better get practicin'!

Click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click click...
Achromatis's Avatar - Comment posted on 01/07/2012 22:58
Achromatis
Meh.
Mr Andy Dixon's Avatar - Comment posted on 01/07/2012 23:00
Mr Andy Dixon
Non-"Bloggers Wanted" Jro sighting!
SayWord's Avatar - Comment posted on 01/07/2012 23:03
SayWord
i just came all over the fucking walls!
Namodacranks's Avatar - Comment posted on 01/07/2012 23:16
Namodacranks
You ejaculate to everything, SayWord.
Joshua Neighbors's Avatar - Comment posted on 01/07/2012 23:21
Joshua Neighbors
OH SHIT
THAT'S MY BIRTHDAY
OH SHIT
SayWord's Avatar - Comment posted on 01/07/2012 23:25
SayWord
what can i say? i have no standards. heh
Hangedman's Avatar - Comment posted on 01/07/2012 23:27
Hangedman
I think they would announce a game that big more than a month ahead of it's release date.
Corduroy Turtle's Avatar - Comment posted on 01/07/2012 23:28
Corduroy Turtle
Less than a month an no official announcement? Nah, this is just a Best Buy fuck up and nothing more.
Kanten's Avatar - Comment posted on 01/07/2012 23:30
Kanten
And Walmart says March 31st. This is likely another retailer screw up.
RudyChan's Avatar - Comment posted on 01/07/2012 23:31
RudyChan
Consolized load of wanksauce.
TheRedComet's Avatar - Comment posted on 01/07/2012 23:32
TheRedComet
Make your peace with Skyrim, people.
zell's Avatar - Comment posted on 01/07/2012 23:35
zell
well, if it's official, they should check the spelling on February
Marcus Himmel's Avatar - Comment posted on 01/07/2012 23:40
Marcus Himmel
just quotin':

UPDATE: Blizzard community manager Micah "Bashiok" Whipple calls the February 1 release date "speculation" by Best Buy, not an official date. "Retailers will not know a date until its officially announced through a press release," Bashiok writes on Twitter, adding "We can't really keep every individual retail shop from making up a date."
Corduroy Turtle's Avatar - Comment posted on 01/07/2012 23:45
Corduroy Turtle
^ Exactly
Football Religion's Avatar - Comment posted on 01/08/2012 00:07
Football Religion
Too bad about their DRM. I really want this game.
pocky's Avatar - Comment posted on 01/08/2012 00:19
pocky
I bet 10 Dragonforces that it won't be released until later than 2/1.
Nintendan's Avatar - Comment posted on 01/08/2012 00:34
Nintendan
Yeah this isn't coming out Feb 1st. Blizz themselves said they're still working on big changes.
Eternal's Avatar - Comment posted on 01/08/2012 00:35
Eternal
As much as I'd like to be excited about this. I am not really. However I am oddly hyped for Torchlight 2.

Go figure.

Probably the whole "torchlight 2 = moddable community organized and based around value for dollar" and d3 = "real money market, locked to online only, not moddable, probably going to nickle and dime with random accessories"
Kyle MacGregor's Avatar - Comment posted on 01/08/2012 00:38
Kyle MacGregor
I feel like February is going to be my November. Every game I want this year is coming out next month.
tvirusgetz's Avatar - Comment posted on 01/08/2012 00:39
tvirusgetz
Diablo 3?
That's cool, I guess.

....

OH DEAR GOD THERE'S JIZZ EVERYWHERE!
RocketKnight's Avatar - Comment posted on 01/08/2012 00:44
RocketKnight
OH MY GOD YESSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
(joke about cumming)

This better be true.
Commandant Oreo's Avatar - Comment posted on 01/08/2012 00:47
Commandant Oreo
too bad a lot of people won't be able to play it, since it's all online.

Trash!
CaptainHowdy's Avatar - Comment posted on 01/08/2012 00:51
CaptainHowdy
Sucks about the online only. I really wanted it.
PrinceHeir's Avatar - Comment posted on 01/08/2012 00:54
PrinceHeir
i guess Versus XIII and The Last Guardian is also 2012???

come on :P
Orcrist's Avatar - Comment posted on 01/08/2012 01:04
Orcrist
February 1st ???
Are you FUCKING KIDDING ME ???!!!

But, thinking logically, its highly unlikely...
But, you never know...
Jared Ari's Avatar - Comment posted on 01/08/2012 01:07
Jared Ari
Calm down, people.

Doing some simple pixel measurements, the word "Diablo" is angled differently than the other words on the poster. Unless Best Buy's printer is both horrible at spelling AND prints cock-eyed images, this is a shoop.

And honestly, who thinks Blizzard would have told retailers before an official announcement? No way, Jose.
Jared Ari's Avatar - Comment posted on 01/08/2012 01:17
Jared Ari
Actually, I retract the part about the angle. Forgot to take into account the actual skew of the poster. Now it adds up, which validates Joystiq's claim that a store employee verified the existence of this thing.

But I'm still not holding my breath.
amtalx's Avatar - Comment posted on 01/08/2012 01:53
amtalx
I want it to be true...but it probably isn't.
dantemustdie's Avatar - Comment posted on 01/08/2012 02:52
dantemustdie
It's gonna be funny when February 1st passes and the game isn't out.
Seriously, Blizzard is still working on a lot of the core mechanics of the game (runestones and such, there's a lot of things they don't have set in stone yet if you follow the Blue posts on Blizzard forums) and to have the game go gold and be available on store shelves in a few weeks time is ridiculous.

I hope I'm wrong, but I don't have my expectations high.
pedrovay2003's Avatar - Comment posted on 01/08/2012 04:19
pedrovay2003
Maybe they'll have a release date for a bullshit DRM removal tool soon, also. Then, maybe once they stop alienating their customers by striving so hard to be Ubisoft, people will actually pay for it instead of pirating it, which will happen in record numbers with this game.
ricochetguro's Avatar - Comment posted on 01/08/2012 05:37
ricochetguro
Bit of a fail there, just now realized it was joystiq and not Dtoid who put the actual photo of the BB sign up as the header.
*runs off in shame*
Hendersonman's Avatar - Comment posted on 01/08/2012 05:59
Hendersonman
This has been pointed out on other sites... February is actually spelled wrong on the sign... its obviously a fake!
Stahlbrand's Avatar - Comment posted on 01/08/2012 07:35
Stahlbrand
*temples fingers*
Good.... Goooood.

As to the veracity, I tend to believe it. Most people misspell Feb (not even gonna risk it), and you wouldn't believe the half-assednes and blatant errors that make it in to expensive print ads, catalogues, and magazine covers until you've read photoshop disasters all the way through.

(Everybody has seen PSDisasters by now right?)
http://www.psdisasters.com/ in case
Zaheer's Avatar - Comment posted on 01/08/2012 08:01
Zaheer
Oh gawd, so happy it's a Tuesday night. NO WORK THAT DAY OR THE NEXT! BOOYA
Arttemis's Avatar - Comment posted on 01/08/2012 08:13
Arttemis
Lol at people calling battle.net DRM. It's the same system as D2, and no one had a problem with that. Who played D2 locally and not over bnet??
MRR's Avatar - Comment posted on 01/08/2012 08:55
MRR
This kind of thing doesn't deserve Destructoid page-space until it's been confirmed by Blizzard. This isn't the first time a retailer has posted a false release date, nor would it be the first time a troll-ish fan has photoshopped fake information either if that's the case.
TheComputerGeek's Avatar - Comment posted on 01/08/2012 09:02
TheComputerGeek
Yeah I'm calling BS until Blizzard confirms it themselves. Would be nice tho it is true.
derpa's Avatar - Comment posted on 01/08/2012 10:38
derpa
@arttemis: are you really serious?
RaginDude's Avatar - Comment posted on 01/08/2012 11:24
RaginDude
Surprisingly, I don't give a damn about D3.
PhilK3nS3bb3n's Avatar - Comment posted on 01/08/2012 11:35
PhilK3nS3bb3n
Ah fuck. Shits about to get real.
PhilK3nS3bb3n's Avatar - Comment posted on 01/08/2012 11:40
PhilK3nS3bb3n
Wait, I forgot about the online only. Still buying, but will wait to install, until a crack hits. It ain't hitting in Feb anyway and Christ my backlog.
Snaggletooth's Avatar - Comment posted on 01/08/2012 12:27
Snaggletooth
Fuck D3, I want Torchlight 2!!!
tekbunny's Avatar - Comment posted on 01/08/2012 12:31
tekbunny
Torchlight 2 will be better. Maybe.

Like others have said, Shitty drm, not moddable, and probably some form of pay to play or get items. Sounds totally fun and not like there will be a headache there at all.

I shouldn't be surprised, starcraft 2 was blase at best.

Game developers are getting really good at hyping the fuck out of me only to make some critically bad decisions close to the launch window *glares at battlefield 3*
MRR's Avatar - Comment posted on 01/08/2012 13:28
MRR
"probably some form of pay to play or get items"
Yeah, and they'll "probably" send you angry bees in the mail every month, too, because they don't know how to make games anymore.

Diablo 2 was a really big hit because it was so moddable, too.
pedrovay2003's Avatar - Comment posted on 01/08/2012 13:40
pedrovay2003
@Arttemis

Battle.net. isn't DRM. That doesn't mean Diablo III doesn't have DRM, though. Starcraft and Diablo II played online through Battle.net, and I did nothing BUT play those games locally.

Seriously, if you're defending an always-on connection, then something's wrong.
Elzam's Avatar - Comment posted on 01/08/2012 19:52
Elzam
I have also heard that some Best Buy employees asked their managers and were told "it's just a placeholder." On the other hand, I can't imagine putting up the ads for a midnight opening and then selling something else on opening night.

Knowing Blizzard's "when it's done" schedule, maybe February 1 will be an announcement that we will be getting the release date soon? :P
Dunderstein's Avatar - Comment posted on 01/09/2012 03:36
Dunderstein
Apparently Blizzard confirmed this false, and went on to show that the standee at Best Buy spelled 'February' wrong. Here's a picture where you can see its spelled 'Feburary'

http://thecontrolleronline.com/wp/wp-content/uploads/2012/01/diablo3bestbuy530px2.jpg
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