hot  /  reviews  /  videos  /  cblogs  /  qposts

Developers should market to women?

12:02 PM on 01.25.2008 // Qais Fulton

We've all heard the legends, the hushed whispers emanating from herds of awestruck, greased con-goers, and the awe-inspiring tales of heroism at the hands of a mythic creature: the girl gamer. And while my feigned shock and awe simply serves as a sarcastic device, sadly, game developers and gamers themselves seem to hold a similar opinion; a point Professor Celia Pearce makes well (in spite of some questionably factual statements) in a recent(ish) article.

Unfortunately, Prof. Pearce seems to fall in to the same trap many do when expounding on the infamous "girl gamer;" namely, assuming that all women who play games want games that are "female friendly."  She attributes the success of the Wii and DS in part to its casual appeal and thus ease of accessibility to women, which in spite of her good intentions sounds uninformed at best, and insulting at worst.

In her lambasting Microsoft and Sony for focusing on "higher-end graphics" rather than the introduction of a new gimmick and focusing on "casual" games like Nintendo, Prof. Pearce makes an egregious mistake in assuming that "girl gamers" want "girly" games.  

Of the female gamers I know, not one of them owns a title I've seen that was specifically marketed to women.  Why?  Because girls that game like killing giant monsters, racing obscenely fast cars,  saving the universe, and stabbing hookers post-coitus just as much as I or any other gamer does.

Granted, my conjecture could be just as mistaken as Prof. Pearce's.  However, I'm operating under the assumption that girls that game don't want to be treated like delicate flowers, spoken down to,  or marginalized simply because of their sex.  They want to be treated like gamers.

Would a broader spectrum of protagonists and less oversexed and unrealistic female characters be welcome?  Sure.  But that doesn't mean that everyone with two X chromosomes wants to play Imagine Babyz or Barbie Horse Adventures; or even if they do, that they can't enjoy a couple hours of kicking your ass in TF2.

[Thanks, Jonathan] 



Qais Fulton,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Script avatarScript
I would wait for a chance to play the game by myself, but I just have to know. Is David Hayter in MGS V in any way? Please no spoilers.
Rad Party God avatarRad Party God
Guys, serious question... How can I make D-Horse to poop?
gajknight avatargajknight
Goddammit @ FullmetalJ, you have poisoned my mind with...whatever the hell this is.[youtube]https://youtu.be/wv0iUKb80C8[/youtube] It's so, so catchy. Go suck a baguette. And thanks :3. Yes I have listened to all of it.
Niero Desu avatarNiero Desu
That time when Mr. Destructoid went to Vegas [img]http://i.imgur.com/hYEQG7z.jpg[/img]
SirDavies avatarSirDavies
As someone who hasn't played the MGS series at all, should I play it by release date or story order?
Vuster avatarVuster
Been watching a good friend play the Metal Gear game on twitch soon. I will say I can understand the appeal 100% and Kojima knows how to make a great piece of work. I think will hold off on a new pc and get this if this keeps up!
FlanxLycanth avatarFlanxLycanth
So I can plug any headphones I want into my PS4 controller. If said headphones have a mic, will it work in chat?
ScreamAid avatarScreamAid
Gee whilikers, guys. I might just explain where I've been and what I've been up to while I've been gone. That'd be a good topic for a c-blog getting me whipped back into shape, right? I'ma try to write more, so expect more of me in the future!
bloma avatarbloma
Just bought Fez for xbox 360. Playing it on my 58 inch plasma. What a beautiful game.
OrochiLeona avatarOrochiLeona
So there's a chance more MKX characters are being revealed today. Now, I'm not saying you *should* cross your fingers and say a prayer for me to get my waifu Sindel just, y'know, it would be monstrous of you to make me cry with your lack of love & support
StriderHoang avatarStriderHoang
Just so you know, I've been a Huge subscriber for a few years but I thought I had until the end of September to cancel it. So I've opened an inquiry for the refund, which is on tinypass' end of things by the way.
techsupport avatartechsupport
I once posted that Total Recall was the best movie ever made. I would like to make note that Starship Troopers is a close second. Carry on.
Mike Martin avatarMike Martin
I put too many peppers in my sausage and potatoes. My asshole is on fire. I want to cry when I wipe. But it was good.
OverlordZetta avatarOverlordZetta
One glorious Japanese twitter user made a custom LBX of one of my favorite Kamen Riders: [img]http://i.imgur.com/yp1oraHm.jpg[/img] It's like getting peanut butter in chocolate but with small robots and spandex banana men!
SeymourDuncan17 avatarSeymourDuncan17
I feel terrible for not reading most of you beautiful people's blogs. Let's just say my passion is writing, not reading :s
techsupport avatartechsupport
People can debate GOTY all they want, but the real question is: D-Horse or Roach?
Mr Knives avatarMr Knives
I'm dragging myself away from my PS4 long enough to say that MGS V is pretty darn awesome so far.
Myles Cox avatarMyles Cox
Down with that PAX Pox. Auhhhghghghhhh
Shinta avatarShinta
MGSV: Sneaking into a heavily guarded Russian military base in Afghanistan at night, slashing throats while listening to this. [youtube]https://youtu.be/-hWZqllm3mQ[/youtube] Comes off like a perfectly planned scene in a Scorsese movie or something.
Pixie The Fairy avatarPixie The Fairy
Tortilla chips: The only food I know and love to betray me by deciding to flip to a bad angle and stab me in the gums.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -