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Details on Best Buy's store-within-a-store gaming dept

10:20 AM on 07.06.2011 // Dale North
  @DaleNorth

You may have heard that retailer Best Buy is stepping up their game (pun!?) in their stores for games sales. We've heard for some time now that they're working on focusing that game area into a store-within-a-store, sort of like a GameStop inside a Best Buy location. DualShockers has some shots of the program's launch guide, and they give us some idea of what the retailer is going for with this new program.

Best Buy Gaming will be a new area in the stores that will employ a gaming specialist or two to talk to you, the customer, about videogames. DualShockers says that they're even hiring gaming supervisors to oversee these areas. I wonder how specialized these specialists and supervisors have to be.

There's word that they will now be jumping into the used hardware business. There will be more incentive and higher trade-in values than GameStop for your used hardware. For your trade you can get either cash back or the option of an additional 20% kick back if you decide to take a Best Buy gift card instead. 

I've used the new-ish trade-in games program and it works well. I recently traded in enough games to pay for most of a new television! That alone spending flexibility alone puts Best Buy's game program over GameStop for me. If they become even more focused they could kill off the competition.




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Dale North, Former Dtoid EIC
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