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Destructoid interview: Homies creator David Gonzales photo

In college, I had a friend who for some inexplicable reason could not leave a supermarket without dumping all his change into vending machines. Gumballs, glittery unicorn stickers, fake jewelry ... he lived for this stuff. Then he popped a quarter into one machine that spat out a tiny figure of a Chicano, and that was it.

He became obsessed, littering his dorm room with these little plastic figurines called Homies. He'd go to the supermarket just to collect more and more. I tried to convince him he was "too old for this s**t," but he wouldn't listen -- there was just something about the diverse line-up of Homies figures that appealed to him. We don't really talk anymore.

It's likely he's somewhere crouched in a gutter, playing Destineer's Homie: Rollerz on the Nintendo DS, the first videogame to feature Homies characters. Recently, I had a chance to catch up with the creator of the Homies, artist David Gonzales, via email. He told to me a bit about the conception of the characters, the new Homie: Rollerz game, and some of the misconceptions people might have about his creations.

DESTRUCTOID: So the "Homies" have gone from vending machines to videogames. Tell me a bit about the genesis of the "Homies" characters and figures.

DAVID GONZALES: Homies got their start as an underground cartoon strip [that] ran in Lowrider Magazine over 20 years ago. After some time out, I launched a t-shirt line with the characters from the strip, and they quickly became a hot item across the country. As the t-shirt demand winded down, I started licensing the art to items such as stickers and figurines for vending. 20 million figurines sold later…here we are about to release set #11 with a total collection of about 250 different Homies having been created over the years.

It must be crazy to see the characters brought to in Homie Rollerz on the Nintendo DS. Was this a concept you had, or were you approached about the idea?

We have been courting videogames companies for years…trying to find the right fit and the company with enough faith in the project to make the idea happen. Destineer was that group. Once we decided we would work together...we came up with the Homie Rollerz for Nintendo DS as a first project and look forward to more.

Have you had a chance to play the game, and how do you think it turned out? Do you think it catches the spirit of the Homies universe and characters?

I have played the games ... as my kids have. They are my immediate focus Group. They liked it and so do I. We found it Fun, adventurous and challenging. I had a lot of hands on during its creation ... so I feel it really captures the flavor of the Homies world.

You're no stranger to controversy -- if I'm not mistaken, you at one point drew some fire from the LAPD, who said that the Homies glorified a violent gang-lifestyle. It's interesting, now that Homie Rollerz has been released; we're actually seeing some of the same criticism from many in the gaming community. In fact, one of our writers at Destructoid mused that they felt the game might be a poor influence on children or send the wrong message. Are these types of critics missing something? Is there a specific message we should be getting here?


This game is entertainment ... not a social statement. There is nowhere near the violence that exists in other games on the market. Many people have their preconceived ideas about the word Homies. I cannot change that. In actuality…we are not even as edgy as South Park, or Family Guy, etc.

Homies is a reference to someone from your hometown or just about anyone you would call a friend. The bios and back stories on the characters can be found on our website at www.homies.tv. I would suggest perhaps a little research is in order…especially for people that may be intending to write on the subject.

First and foremost, you're an artist. So lay it on me ... are videogames art?


Videogames are definitely art in my opinion. My oldest son is graduating this year from The Academy of Art University in San Francisco with a degree in computer animation and is hoping to enter the videogaming world. He is an incredible artist ... so I see the creative and artistic work that goes behind the people creating these games firsthand.

Are you a gamer yourself?


I am not a gamer myself. I like to look over the shoulders of my kids as they play Halo or Warcraft ... just to be amazed at the incredible graphics. I am so glued to my computer drawing Homies and writing that I don’t find the time to take up gaming.

Any other plans to bring the Homies back into the videogame arena in the future?


Yes ... we are definitely hoping to bring more games out. We are strategizing now as to the follow-up game and platform we will begin work on next.

What else have you got going on right now, either in terms of expanding the Homies franchise or setting out on something new?

We are currently launching a comedy tour called "David Gonzales Presents: A Night with The Homies." We also have a deal in place with an animation studio to bring the Homies to animated life. We will begin production on that this year, and hope to get it sold to a network.

Sounds great, David. Thanks for you time.


My pleasure.


Continue: More Interview stories





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52 comments | showing # 1 to 50

galagabug 's Avatar - Comment posted on 03/21/2008 12:05
galagabug
its impossible to pass the homies machine and not put in your quarters. you can never have enough wheelchair guys.
Technophile's Avatar - Comment posted on 03/21/2008 12:07
Technophile
*sigh*

Hopefully someday I can profit off of proliferating racial stereotypes to children someday.
king3vbo's Avatar - Comment posted on 03/21/2008 12:09
king3vbo
I saw these at the mall once, and I turned to my mom and said "Facepalm.jpeg"

Long story short I got grounded for being too nerdy
jdub28's Avatar - Comment posted on 03/21/2008 12:10
jdub28
I cant believe how great desructoid is. They made fun of the homies and called them offensive stereotypes (which i think they are) but rather than leave it at that they reached out TO A VENDING MACHINE TOY MAKER and got the other side of the story.

Also vending machine ninjas were some of my favorite toys ever

Das Inchworm's Avatar - Comment posted on 03/21/2008 12:14
Das Inchworm
oooh, i had many a vending machine ninja...
evil chad's Avatar - Comment posted on 03/21/2008 12:17
evil chad
"I am not a gamer myself. I like to look over the shoulders of my kids as they play Halo or Warcraft ... just to be amazed at the incredible graphics. I am so glued to my computer drawing Homies and writing that I don’t find the time to take up gaming."

Don't you want to buy a game based on a series of poor stereotypes by a guy who doesn't play game?
you don't?! Yea me neither.
portastad's Avatar - Comment posted on 03/21/2008 12:19
portastad
@ king3vbo

epic comment is epic
Phoenix Gamma's Avatar - Comment posted on 03/21/2008 12:20
Phoenix Gamma
"I would suggest perhaps a little research is in order…especially for people that may be intending to write on the subject."

Oh shit, was that a jab at DToid?!
Cheeburga's Avatar - Comment posted on 03/21/2008 12:20
Cheeburga
Wait, why?
Tubatic's Avatar - Comment posted on 03/21/2008 12:21
Tubatic
"Rollin' with tha Homiiiieeees!"
Puppetpallmich's Avatar - Comment posted on 03/21/2008 12:22
Puppetpallmich
this post reminds me of a ong i used to sing with me and my homies. it went somthing like this

"Bitches Ain't Shit"
(feat. Snoop Dogg, Dat Nigga Daz, Kurupt, Jewel)

[Snoop] Bitches ain't shit but hoes and tricks...

[Chorus: Snoop (2X)]

Bitches ain't shit but hoes and tricks
Lick on deez nutz and suck the dick
Get's the fuck out after you're done
And I hops in my ride to make a quick run...

[Dr. Dre]
I used to know a bitch named Eric Wright
We used to roll around and fuck the hoes at night
Tight than a mutharfucka with the gangsta beats
And we was ballin' on the muthafuckin' Compton streets
Peep, the shit got deep and it was on
Number 1 song after number 1 song
Long as my muthafuckin' pockets was fat
I didn't give a fuck where the bitch was at
But she was hangin' with a white bitch doin' the shit she do
Suckin' on his dick just to get a buck or 2
And the few ends she got didn't mean nothin'
Now she's suing cuz the shit she be doin' ain't shit
Bitch can't hang with the streets, she found herself short
So now she's takin' me to court
It's real conversation for your ass
So recognize and pass to Daz

[Dat Nigga Daz]
Now as i'm rollin' with my nigga Dre and Eastwood
Fuckin' hoes, clockin' dough up to no good
We flip flop and serve hoes like flap jacks
(Snoop: But we don't love them hoes) Bitch, and it's like that
This is what you look for in a ho who got cash flow
Ya run up in them hoes and grab the cash
And get your dash on
While you're chillin', with your homies and shit
And how my niggaz kick the anthem like this

[Snoop] BEEEYYAAACHHH!

(Chorus)

[Kurupt]
...To the store, to get me a 4-0
Snoop Doggy Dogg paged, that must mean more hoes
So I head down the street to long beach
Just so i could meet, a freak
To lick me from my head to my feet
And I'm here, now I'm ready to be done up
Nothin' but homies around so I puts my gun up
Bitches on my nuts like clothes
But i'm from the pound and we don't love them hoes
How could you trust a hoe? [Snoop:] Why? [echoed 3X]
Cuz a hoe's a trick
We don't love them tricks [Snoop:] Why? [echoed 3X]
Cuz a trick's a bitch
And my dick's constantly in her mouth
And turnin' them trick ass hoes the fuck out
Now...

[Snoop Doggy Dogg]
I once had a bitch named Mandy May
Used to be up in them guts like everyday
The pussy was the bomb, had a nigga on sprung
I was in love like a muthafucka lickin' the protung
The homies used to tell me that she wasn't no good
But I'm the maniac in black, Mr. Snoop Eastwood
So I figure niggaz wouldn't trip with mine
Guess what? Got gaffled by one time
I'm back to the muthafuckin' county jail
6 months on my chest, now it's time to bail
I get's released on a hot sunny day
My nigga D.O.C. and my homey Dr Dre
Scooped in a coupe, Snoop we got news
Your girl was trickin' while you was draped in your county blues
I ain't been out a second
And already gotta do some muthafuckin chin checkin
Move up the block as we groove down the block
See my girl's house, Dre, pass the glock
Kick in the do', I look on the flo'
It's my little cousin Daz and he's fuckin' my hoe, yo
(Bitches ain't shit)
I uncocked my shit...I'm heart-broke but I'm still loc'ed
Man, fuck a bitch!

[Chorus]

[Jewell]
(Dr. Dre in background "Bitches ain't shit")
I don't give a fuck about a bitch
But i and her know that they can't fade this
Cause i'm doin my own thingdown with the swang
I'm hangin' with Death Row like it ain't no thing
I say you know can't deal
Cuz I'm a btich that's real
Motherfucker need to step back, hell yeah
They need to chill
Because I don't give a fuck
And I don't give a fuck [x3]

And now I gotta do some...
And now I gotta do some shit that's clean
But when I'm on a dick, hell yeah, I get real mean
Like a washing machine
I can wash the clothes
All the hoes knows
That i'm on the flo' ho
But they can't hang with my type on swang
I ain't tryin' to say I suck every ding-a-lang
But just the juicy ones
Witht he tip of the tongue
And then their sprung
With the nuts hung
[Dr. Dre:] Bitches ain't shit
rdaneel72's Avatar - Comment posted on 03/21/2008 12:24
rdaneel72
"I saw these at the mall once, and I turned to my mom and said "Facepalm.jpeg"

Long story short I got grounded for being too nerdy "


What a great story. Few things make me laugh out loud (and draw attention to my web-surfing when I should be working), but this little childhood memory was brilliant.
jdub28's Avatar - Comment posted on 03/21/2008 12:26
jdub28
@puppetpalmitch

we accidently played that before a school basketball game once. it was suppost to be the space jam song
king3vbo's Avatar - Comment posted on 03/21/2008 12:34
king3vbo
@rdaneel72: It wasn't a childhood memory, I was 20 :(
s0lesurviv0r's Avatar - Comment posted on 03/21/2008 12:34
s0lesurviv0r
I remember dumping my change into a vending machine when I was a kid hoping for a lego guy, I just got a picture of Michael Jackson and a plastic ring.
Copyright 2008 Agent Chieftain's Avatar - Comment posted on 03/21/2008 12:34
Copyright 2008 Agent Chieftain
@jdub

COME ON AND SLAM
jdub28's Avatar - Comment posted on 03/21/2008 12:36
jdub28
@king3vbo

plus just stop! my stomache is gonna burst from trying not to lol
Jonathan Kerr's Avatar - Comment posted on 03/21/2008 12:37
Jonathan Kerr
I remember I bought a Homie once, only to have it stolen from me D:
jdub28's Avatar - Comment posted on 03/21/2008 12:38
jdub28
@cheiftain

There was no more jamming after that. the school made us warm up to the local soft rock station for the rest of the season
A Humble Mr Perfect's Avatar - Comment posted on 03/21/2008 12:41
A Humble Mr Perfect
Homies are just an americanization (chicanozation?) of gatcha gatcha. Pokemon is just the same way.

Now I'm imagining a Homies videogame where you're a cop. gotta catch em all!
Holyetheline's Avatar - Comment posted on 03/21/2008 12:43
Holyetheline
I will never buy into this... The game is probably 1/10
harrmonica's Avatar - Comment posted on 03/21/2008 12:52
harrmonica
this guy is a tool, plain and simple. on a side not i wonder how well a collection of honkey's, whitey's or gringo's would sell?
kaz's Avatar - Comment posted on 03/21/2008 13:00
kaz
I figured the reply to the first question would go something more like this "What tha fuck choo talkin' bout meng? Tha game isn't coming out for tha genesis holmes, it's coming out for deee sss."
Kotua's Avatar - Comment posted on 03/21/2008 13:17
Kotua
@jdub28:
Shit...I actually have four of those ninja guys...but they are in different colors...
Dennen's Avatar - Comment posted on 03/21/2008 13:27
Dennen
Eh he found something that sold very well. I say congrats to the guy.

I can't really say anything negative about him for having the idea but not playing games. That tends to be the case with a great deal of companies out there and producers as well. Which would surely explain why there are so many claims of "genre breaking" and "Like you have never seen before" only to get a game that has the same control aspects of a game we played nearly 4 years ago.
king3vbo's Avatar - Comment posted on 03/21/2008 13:31
king3vbo
Go ahead jDub, let it all out. In all seriousness though, she grounded me but I was smart. I let her tuck me in at my usual bedtime of 8:30, but then she went downstairs and I snuck out the back window... then I snuck in another windows and played Xbox. So I guess she had every right to ground me for being a nerd.
Dennen's Avatar - Comment posted on 03/21/2008 13:31
Dennen
Also tossing this one in. I don't think Homiez are any more racist than comedians or a great deal of sitcom punchlines. To say that this would give examples of aspiration to youngsters is much like how often Jack Thompson's picture is tossed around here. Are we saying he's a good man for what he does? Are we saying this is what future lawyers should be? They're silly questions to be asked because most people know better despite the comic reference made to his character. I don't find this any different.
king3vbo's Avatar - Comment posted on 03/21/2008 13:33
king3vbo
Seriously though, these things are lame. And racist. Meng.
pinksage's Avatar - Comment posted on 03/21/2008 13:35
pinksage
Orale Buey! Let's collect all the vatos from the block, holmes.
Sadly, I did get these things at the supermarket for 25 cents.
Snaileb 's Avatar - Comment posted on 03/21/2008 13:48
Snaileb
I admit to buying the first set. GOTTA CATCH EM ALL, VAHTO!
Darkknight37's Avatar - Comment posted on 03/21/2008 13:48
Darkknight37
I like the lil fat Homies that look exactly like me. So fresh.
bleep's Avatar - Comment posted on 03/21/2008 13:49
bleep
Nick: I had a friend in college JUST LIKE THAT! he had these things all over his shelves and shit!
Klytus's Avatar - Comment posted on 03/21/2008 14:18
Klytus
Where am I??

Next time on Destructoid:
Princess Diana collectable plates: FTW or fail?
grrza's Avatar - Comment posted on 03/21/2008 14:40
grrza
Homies are awesome. I still have my collection that I started in college (8 years ago?) on display.

My cousin once asked me what the big deal was - that they just looked like people she saw everyday (we grew up in El Paso). All I could say to that was "exactly!".
c0dek's Avatar - Comment posted on 03/21/2008 15:14
c0dek
Homies teh MMOz!
TheStripe's Avatar - Comment posted on 03/21/2008 16:17
TheStripe
Thank God he isn't white. Racism only applies when you're white.
mistic's Avatar - Comment posted on 03/21/2008 16:20
mistic
Now I'm imagining a Homies videogame where you're a cop. gotta catch em all!

now that sounds funny :-)
Nick Chester's Avatar - Comment posted on 03/21/2008 17:43
Nick Chester
@ I love friend chicken:

I don't see how that sentence you quoted has anything to do with anyone saying every Hispanic is a gang member. But I appreciate it because I noticed a slight error.

Also, this is on the main page because Homie: Rollerz is a Nintendo DS game, and David Gonzales created the characters. I think that pretty much sums it up.
mikeyed's Avatar - Comment posted on 03/21/2008 18:07
mikeyed
Vending machine Ninjas FTW!
MechaMonkey's Avatar - Comment posted on 03/21/2008 18:10
MechaMonkey
They're like Pokemon. Gotta arrest 'em all!
Klytus's Avatar - Comment posted on 03/21/2008 18:28
Klytus

All beatiful representations of a proud people.
'Chango' is especially inspiring.
Boolean's Avatar - Comment posted on 03/21/2008 18:49
Boolean
lol, IGN gave this game 2.0
Orionsaint's Avatar - Comment posted on 03/21/2008 21:04
Orionsaint
American Me action figures
Kyousuke Nanbu's Avatar - Comment posted on 03/21/2008 21:10
Kyousuke Nanbu
People have making profit off stereotypes for years, people seem to enjoy acting like them so why not make money off it, some people are just smart enough to think about that.
Sam Spectre's Avatar - Comment posted on 03/21/2008 21:40
Sam Spectre
Congrats to David Gonzales for making money off a shit product.
Eschatos's Avatar - Comment posted on 03/23/2008 12:55
Eschatos
I hated that cheap plastic crap. The game sucked too.
Eschatos's Avatar - Comment posted on 03/23/2008 18:54
Eschatos
I hate this plastic shit.
HarassmentPanda's Avatar - Comment posted on 03/23/2008 21:54
HarassmentPanda
Any relation to Niero? No, slightly different spelling?
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