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Destructoid interview: Hal Halpin

9:59 AM on 02.19.2008, Jim Sterling 23 comments

Destructoid interview: Hal Halpin photo
     Interview

Any reader who consistently tracks the political side of videogames should be aware of Hal Halpin. President of the Crest Group, the games industry consultancy that manages The Electronic Consumers Association, Halpin is frequently seen at the forefront of the battles between videogames and their nemeses. In fact, the ECA is a body set up to deal with this very battle.

The ECA represents us, the gaming consumers, the ones who are told what we should and shouldn't buy by attackers of the games industry. Hal Halpin is important to us because when we need representing, he is the man you call. Having also founded such fine Web sites as GamePolitics, the ECA is an intelligent and measured voice for the gaming public.

Destructoid and Hal got chatting about the often insulting mainstream coverage of videogames, the harsh critics that want to paint interactive software as a moral cesspool, and the general problems that face videogames in the mainstream spotlight. He had some interesting things to say, which is pretty good because otherwise this article would be terrible. Hit the jump for our full interview with the ECA's Hal Halpin.

Destructoid: As the man at the vanguard of the games industry's defense, you get to hear and read everything that gets said about it in mainstream media. What aspect of the continued attacks on the games industry galls you the most? What's the most disgusting aspect of what the media is doing?

Hal Halpin: Easily the trend of sensationalism in lieu of journalism.

Destructoid: Do you think, as many do, that games are singled out and scrutinized more than any other medium? If so, why do you believe this is the case?

HH: I think that much is clear. Many of my counterparts who run trade associations that represent parallel sectors in the entertainment field simply feel that it's "our turn" as a medium - referring to the fact that they have each survived public scrutiny - but I believe that view to be short-sighted. In the end, what happens to us will happen to them.

Destructoid: We're told constantly of the "threat" that so-called violent games pose to children, but so far have been told very little. We hear vague terms like "desensitize" and "affect," but nobody actually specifies the harm until someone fires a gun and the closest hack smacks his/her lips and says "uh huh girlfrien', ah tolds ya so." In your mind, what, if any, actual specific threat can mature games pose to children?

HH: Well the problem there is the lack of actual research. As a consumer advocacy group we're a bit different in that we'd be pleased to see more data, but would add that it needs to be valuable: longitudinal, objective, and inclusive of parallel media. A study that has a large sample size of statistical significance that studies the effects of violent and sexual media would be beneficial. To date, we've seen nothing like that. Instead we see research that is short-term, politically biased, and proves a near-term increase in adrenaline, dopamine and aggression when playing an aggressive game. Well, so what?! You'd get that same effect if I were to sneak up behind you and yell, "boo!"

Destructoid: Games are consistently misrepresented as toys, as something for kids, despite the increasingly mature subject matter and growing age of the videogame playing consumer. If you could choose three videogames to show to the critics as a way of explaining that games aren't just for the chilluns, and can be very adult, intelligent, even beautiful works of art, what games would you
pick?

HH: Yeah, that's a generational difference that we're not likely to overcome in the short term. Generations X and Y grew up with games as a part of their broader entertainment diet and understand that it's media - to be consumed similarly to music and movies, and respected as such. Baby boomers and older folks - say over 45 years of age - matured watching their kids and grandkids playing games, and so see them as toys. It's a fundamental difference in perspective. As for the titles that I'd hold up when a critic asks for three to prove the art form... I don't believe I'd answer. Instead I'd counter that they should name three films, TV shows, songs or books that fully define each as an art form. To a non-critic, I'd point to anecdotal feedback, such as the increasing realism of Madden, the fact that Final Fantasy rivals the animation of Pixar films, or the quality of game audio and soundtracks.

Destructoid: A while ago, N'Gai Croal suggested that videogame developers need to take a more active role in the defense of their creations. He cited BioWare burying its head in the sand over the "Sexbox" Fox story, preferring to let the fans do the fighting instead. We believe here that the games industry needs to show more self respect before it can expect others to respect it. Is this something you agree with, or do you believe instead that developers are handling criticism the right way by not engaging it?

HH: I have a lot of respect for N'Gai, but disagree that it's the artist's responsibility to stand up for their artwork. The industry has three very powerful trade associations that are there - among other reasons - to defend the work of their members, to create and sell these products. In looking to other forms of art, it's rare that the artist is expected to be the sole defender of their work. It's more complex than that. But one of the reasons that the ECA jumped into the fray was because we see giving gamers a collective voice with which to speak as a part of our charter, and this was so clearly an injustice that we were compelled to action.

Destructoid: As I understand it, you've also been dealing with the attempts of various interested parties to pass a "videogame law" to protect children from these evil, evil games. Aside from the fact that it, yet again, singles out videogames as opposed to books and movies, why do you oppose the law?

HH: Yes. Our management team, which presently runs the ECA, ran the retail trade association that represented the category's leading merchants (Wal-Mart, Target, GameStop, Best Buy, etc.) for the previous nine years. We fought alongside our coalition partners, but really it was the publisher's trade association that was, and remains, the lead dog in the fight. With the ECA our position remains the same, but our perspective changes. Instead of fighting for a retailer's right to sell the product, we fight on behalf of consumers to rent and purchase them. Consumer rights were something that wasn't discussed and wasn't a part of the discussion until the ECA came along (just over a year ago). Our hope is to grow the association's membership so that we can create an atmosphere for change - empower and enable gamers to get involved and change the paradigm. We intend to do that via growing chapters and educating the membership and then halting the progress of legislation in the early stages. So getting aggressive, rather than employing a defensive posture.

Destructoid: Last week, industry veteran Bruce Everiss pointed out that The Bible, favorite book of many right wing, game hating extremist Christians, contains plenty of references to sex and violence itself. Do you think it's hypocritical of the Christian right to want videogames locked away and criminalized, while allowing The Bible to be sold freely and made widely available to all? Do you think the passing of a Bible Law instead of a Videogame Law would soon see those people quickly using an ironic "freedom of speech" defense?

HH:
Unfortunately, in my experience it's not just the far right or the far left that we have to worry about, but both. Typically, the conservatives deplore sex in games, while the liberals revile violence. In instances that both exist... say, Hot Coffee, we see both come together. As for the Bible, it, like other great works reflects humanity, of which violence is an important component. Saying that one form of media is more violent than another is lunacy. It is incumbent upon us, as parents, to give our children an appreciation and respect for violence, not to shelter them from it. That said, I would hope that parents allow their children to read, watch and play games that are violent or sexual in connotation in measure.

Destructoid: Do you think God, if he exists, approves of Grand Theft Auto?

HH: Wow... well, I guess that it the Supreme Being weren't busy enough with managing the affairs of the entire universe and had some time to worry about our little galaxy, solar system, planet and hobbies... he or she would probably judge the game based on other titles and its contribution to culture. In that regard, I don't know how any conclusion could be drawn other than that it is one of the most important works we have produced to-date. For all of the good and bad, it has fundamentally changed the sector and educated tens of millions about interactive entertainment.

Destructoid: What do you make of the Videogame Tax idea that has started to rear its ugly
head?

HH: I think it's far more dangerous a trend than we're giving it credit for. Personally, I find it disgusting and discriminatory. With an epidemic of obesity in the U.S. legislators are focusing on games as the reason, and not transfats?! Seriously. This is just another example of feel-good legislation. Fruitless. Pointless. And it should concern us more...

Destructoid: What do you think of games receiving AO ratings? Is this something you see
happening more in the future, following the pre-edited Manhunt 2 receiving this fate? Could the AO rating ever become a legitimate avenue for particularly graphic titles, or will it always be a practical death knell with game stores refusing to stock it?

HH: The AO rating issue is a complex one: the manufacturers will not permit AO-rated content on their consoles - they're relegating it to PC-only - and then the retailers, who have no issue with selling un-rated DVDs, will not sell AO-rated games. And finally consumers, our perception of them carries a social stigma that I'm not sure can be overcome. My thought, which I've shared with Pat Vance, head of the ESRB, is that we need another rating inserted. Similarly to the insertion of the E10 icon and descriptor, we need something to differentiate the types of M games. That would also remove the major argument that our opponents bring to the table.

We'd have loved more time with Hal, but what with GDC and all, he is understandably a very busy man. Destructoid would again like to thank Hal for his time and we hope to be able to speak with him again soon.


Next page: More Cooler than the other side of the pillow stories




Log1c's Avatar
Log1c at 02/19/2008 10:46
"Destructoid: Do you think God, if he exists, approves of Grand Theft Auto?"

Nice question.
BigPopaGamer's Avatar
BigPopaGamer at 02/19/2008 10:56
Awesome interview.
Origim's Avatar
Origim at 02/19/2008 10:56
Very good read and I was glad to see him bring up the fact that both sides of the political fence aren't really for games. Sure right now it's the right wing nuts who are on the march but if the politcal wind shifts enough the liberals won't hesitate to join the attack in their own way.

I agree completely with his stance on video game taxes and I am glad you asked him that question.
brad drac's Avatar
brad drac at 02/19/2008 10:57
Good interview, if a little abruptly ended. I wish halpin luck in his endeavours, it's good to know the industry has a champion who knows his shit.
AKK's Avatar
AKK at 02/19/2008 10:57
I like this guy.

He can stay.
Kiranio's Avatar
Kiranio at 02/19/2008 11:12
There should be more like him.
Commodore624's Avatar
Commodore624 at 02/19/2008 11:20
i think you should of asked him if he would allow Dave to open the pod bay doors =]
Commodore624's Avatar
Commodore624 at 02/19/2008 11:30
also its nice to know someones fighting the good fight
Kryptinite's Avatar
Kryptinite at 02/19/2008 11:36
Great interview, I really like the God question.
DaedHead8's Avatar
DaedHead8 at 02/19/2008 11:51
I was intrigued by his idea to do away with the AO rating in favor of a more descriptive M rating. I feel that would help many people's understanding of the ratings. It could also allow for edited and unedited versions of violent and/or sexual games to be released.
ceark's Avatar
ceark at 02/19/2008 11:53
as expected of destructoid, you threw him some good curveball questions and he answered them very intelligently. Glad he's on our side.
Velt's Avatar
Velt at 02/19/2008 11:57
Great interview!
Is nice to see that the industry is fighting back, doing some loby so the developers can carry on with their jobs: to develop games.
KyleGamgee's Avatar
KyleGamgee at 02/19/2008 12:48
Destructoid = journalistic integrity.

*gets up from floor, having rolled on it laughing.

Here we are posting an interview where today's questions recieve honest answers. I love this [s]town[/s]place!
MechaMonkey's Avatar
MechaMonkey at 02/19/2008 13:34
Very nice, but it's a shame I've never heard of him. Why aren't him and his colleagues stepping out and making themselves heard when gaming comes under criticism. I certainly appreciate their work, but too much of it is behind the scenes.
Samit Sarkar's Avatar
Samit Sarkar at 02/19/2008 14:17
Awesome questions, Jim, and Halpin’s answers are even better. We need more people like him fighting for the games industry.
DannyBoy's Avatar
DannyBoy at 02/19/2008 15:49
I'm so glad I gave this guy 20 bucks.
Im OK's Avatar
Im OK at 02/19/2008 19:06
I love these interviews. If it weren't already official, then it is now: Hal Halpin is awesome. You guys should try to do a follow up interview with him at a more leisurely pace if the opportunity arises.

Also, while I'm wishing, might I suggest trying to get a hold of Henry Jenkins for a similar interview?

If nothing else, things like this are going a long way to offset all of the stupid that has been rearing its ugly head here lately.
Necros's Avatar
Necros at 02/19/2008 21:08
You got an interview with this guy? Awesome!
HarassmentPanda's Avatar
HarassmentPanda at 02/19/2008 23:49
I'm a big fan of the ECA and the work they do. Great interview.
HarassmentPanda's Avatar
HarassmentPanda at 02/19/2008 23:59
I'm a big fan of the ECA and the work they do. Great interview.
Detry's Avatar
Detry at 02/20/2008 02:24
Yep yep, great interview.
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