[Defense Force is an article series that roots for the underdog, plays Devil's Advocate and otherwise defends the indefensible. If something's hated, and we deem that hatred unjust, you can guarantee the Defense Force will mobilize.]
"Bias" is one of the most overused words in the gaming community this generation, often employed by those with no actual knowledge or realistic understanding of the word. It is inevitably invoked in response to reviews, especially reviews of console-exclusive games, and whenever a games media writer criticizes one of the "Big Three" publishers, you can guarantee that the "B" word will not be far behind.
But is bias a bad thing, or something that can even be helped? Should the gaming media be completely impartial and should reviewers keep their preferences to themselves? Just what, exactly, does bias mean, and why is it considered such an evil and terrible force?
Defense Force mobilize! Read on as we explain why bias is not only acceptable, but necessary in our gaming media.
Bias is a preference or tendency of outlook most commonly associated with personal judgment, and it is sometimes, but not always, an unreasonable inclination. It is also something that we all, as humans, possess. Everybody has a preference, and everybody has partiality. Nobody is an automaton completely free of prejudice, and the gaming press is certainly no exception.
Like it or not, bias is an undeniable part of human nature, and it's not something you can ever escape from. Press outlets that claim to be "unbiased" or "impartial" are either liars, or staffed by mindless robots who have been programmed by God. Since I don't believe in God and robots are yet to be proven efficient videogame reviewers, I am going to have to veer toward the former accusation. Fact is, nobody who can claim to be human can also claim to be unbiased. The demonic caricature of the "biased reviewer" is a fallacy that nerd-rage infused gamers cling to in order to dress up their own bias as something more noble than it is.
In 2008, my favorite system was the Xbox 360. It had the better games, as far as I was concerned, and that's really all I care about. Was I biased toward the Xbox 360? Most definitely. This year, it's the PS3 library that appeals to me the most, and as we heard toward 2010, I still feel it's Sony's console that sports the more intriguing library. My bias has changed so that I favor the Black Box o' Blu-ray, but that bias, that undeniable prejudice, remains.
Every writer in this industry has a favorite, be it Wii, PS3, Xbox 360 or PC. Hell, some of them may prefer the DS or PSP over and above home consoles or computers. The point is, you cannot point at a single man or woman who writes about videogames and say they are unbiased. This makes accusations of bias simply ludicrous. It's like insulting somebody for having eyes, or criticizing them for having warm blood.
The Internet has a tendency to devalue words through sheer repetition and a gradual increase in people who use them without understanding their true context. "Bias" has most assuredly joined the ranks of "epic" and "emo" and many other words that have been abused to the point of meaning relatively little anymore. Frankly, anybody who accuses a writer of bias is either very ignorant or very stupid, and most often both.
They're not alone in blame, however. Writers themselves are all too quick to hide their personal preferences, for fear that their precious credibility is at stake. It's rare to find a videogame reviewer who will actually admit that he prefers one system over another. It's all about creating a mask of impartiality to hide behind, and this illusion of an unbiased writer has led many stupid and gullible people to believe such a thing exists.
It's a fairy tale, and anyone who propagates this myth is directly responsible for roughly 50% of the idiotic comments that infest message boards and comment threads around the Internet.
Having a preference does not mean you're unable to do look at something with an objective viewpoint. It's all about keeping an open mind and having the intelligence to understand that, just because you don't prefer something, that doesn't automatically mean it's garbage. For example, I don't really like Halo. It's not a shooter I've ever been able to get into, despite liking Call of Duty and Killzone very much. Do I think Halo is a bad game? No, I don't. It's obviously a very well-made game with a quality multiplayer component that has hooked millions of gamers. You see how I did that? How I admitted a bias yet still acknowledged a game's quality? It's that easy. It really is.
What's more, how is a videogame reviewer supposed to even do his job without some hint of bias in his mentality? A review is a personal opinion, and one's opinion is shaped by their preferences. An unbiased review is a work of fantasy, something that simply cannot exist. The very fact a review is even written is proof of a writer's bias. You can't write one without it.
I guess I just don't get what everybody's so ashamed of. Both writers and readers are biased, and both of them are trying to hide this fairly obvious fact. You get PS3 fanboys who say, "Well I own an Xbox 360 as well, so I am not biased," or a guy who only posts in Xbox 360 threads and won't ever say a bad thing about Microsoft hypocritically throwing the B-Word around whenever he sees someone who prefers Sony products. It seems to be a form of projection more than anything, as fanboys subconsciously realize they're just as bad as anybody else but can't accept it, so they attack themselves vicariously through other people. It's all very meta and psychological and thoroughly, thoroughly pretentious.
The main driving point here is that I feel half the arguments you get in the gamer community would simply disappear if people would just look in the mirror and accept what they are. If you're a PS3 or Xbox 360 fanboy, just admit it and learn to be comfortable with the fact. If you're a game reviewer, lay it on the table and say, "Yeah, I like the Wii more than anything else. What's it to you?" Much of the showboating and mudslinging would go away, and the word "bias" might one day become sensible once more.
After all, some of the most vocal opponents of gay rights have turned out to be closet homosexuals themselves. A lot of external conflict disappears when a person is able to resolve the internal ones.
Bias is never the real issue when one person has a problem with another person's view of videogames. They're both as biased as each other. The true issues are insecurity and a failure to admit that both parties involved in the argument are equally colored by their own inclinations.
Very much like sex, bias is something that happens to everybody and isn't the dirty, shameful thing that a consensus of idiots would have you believe. Also like sex, one is free of anxiety and self-loathing once they admit that it's a part of their lives, and that making accusations and getting upset over it is something best left in the playground where such childish horseshit belongs.
Embrace your bias. It will always be with you, no matter how much you try and push it away.
Bias. It's ironic. The people that claim to be the least bias are normally even more biased than the healthy amount.
Nevertheless, a phrase that has fallen out of favor seems relevant to the discussion. "Undue bias," is most certainly not a positive influence in any review. Making the distinction between bias and undue bias (bias that leads to prejudicial beliefs) is important for everyone.
We all have opinions and certain things that influence our decision making, and it's absolutely necessary to acknowledge this. On the other hand, examining our own bias and determining whether we are judging a particular object or person before an adequate chance to become familiar with said object/person is something we should all practice as well.
That said, Bobby Kotick is a giant douchebag, and I hope he chokes on a bag of worms. ;)
I don't trust anyone that says they are unbiased. As human beings, we are innately subjective. Saying you are unbiased or that you are giving an objective opinion does more damage than openly admitting bias. Those claiming to be unbiased are trying to give others a false sense of authority in their voice.
At least I know where things stand with people who are open about things.
Maybe I'm over simplifying this or I might missed the point, but this is how this article read to me.
Real journalist report news fairly and objectively even with their own personal bias- being able to separate facts from opinions is a crucial skill. The reality is; opinions are like holes, everyone has one. Your (destroictoid's) opinions and bias is worth no more then anyone elses.
But its OK, this is a blog- tolls for trolls. Controversy, trolling, and opinions are how blogs get their eyeballs. Instead of making some half-ass pious attempt in trying to justify your blatant bias- openly come out as trolls- and demand your tolls.
I once knew a fanboy, Sony fanboy actually, who was totally cool with it. He wasn't a troll or anything. He defended Sony vigorously, didn't like the Wii, and had a thing against Microsoft (never bought a PC). I too wish we could just have fanboys who just admitted they were fanboys and defended their overlords without hiding or being asshats.
Jim is preaching to te gaming community and i will gladly follow him.
But my main issue with bias is the improper overuse of the word. "Bias" is a noun, "biased" is the adjective. Too many people don't get that.
I'm not entirely sure what the point of your post was. I was getting ready to argue it, but then it seemed like there was nothing of substance in terms of actual debate material. Your point is what? That Destructoid is biased and that's okay? Because that's pretty much what my post was about, that we're all biased and that's okay.
Real journalists are just as biased as everyone else. If you believe all of the news you read in the New York Times is perfectly objective, then I must say that I'm biased in favor of thinking you're a bit soft in the head.
A review is nothing more than what the reviewer thought of the experience they just went through. In other words it's their opinion. Results may vary. People need to stop looking at reviews like the person just attacked their personal beliefs and more of what the REVIEWER experienced when going through the game. I owe no loyalty to any of these damn companies, and it'll be a cold day in hell when I accept a game just because of who made it.
@Temple
1. Jim Sterling is not Destructoid
2. This is not a "troll" blog
The reason you're probably pissed off is because Destructoid usually doesn't pussy around calling bullshit and many people don't like that. The reviewers on this site give their opinions and many of them have contradicting ones which makes it easy to agree with at least one of their opinions (Though I enjoy the articles of the entire staff)
In short: I'm sorry whatever crawled up your arse did. Either pull it out and get over your butthurt or GTFO.
If you truly believe everyone's opinion has the same value you ate sorely mistaken. Some voices are louder than others an some people's opinion carry more weight.
For the last time equality doesn't mean the same thing as value!
Great read. I agree wholeheartedly. But I also think the word "bias" is idiotically thought to inherently imply negative feelings toward whatever one does not prefer, and that is where I believe the majority of the fanboy problem is rooted.
I'm getting to the point where I won't even read comments here anymore... the idiocy is so absolutely fucking staggering, it's truly hard to believe.
"No one is rational about anything they care about. I'm not. You're not."
For all the message-board idiots squabbling over review scores and screaming "teh bias", there are many of us who read reviews/critiques intelligently and refrain from joining the discussion because fulfilling discourse is impossible to create.
And for the love of the Giant Spaghetti Monster, people: "bias" is not an adjective. It is a noun. A person cannot be "bias". Not unless you're a piece of fabric.
Example 1 (correct): "Jim Sterling employs bias".
Example 2 (correct): "Jim Sterling is a biased game journalist."
Example 3 (incorrect): "Jim Sterling is TEH BIAS."
Oh well, working retail taught me that 90% of humanity is idiots, so why would we expect the video-gaming internet public to be any different? (Of course, Destructoid members tend to skew a lower percentage).
I do sort of wish Destuctoid separated out opinion and news a bit more. I'm an editorial editor for a large campus newspaper. My columnists and writers are strictly forbidden from writing hard news pieces and vice versa.
Yes, everyone has some sort of bias. But you can be aware of it and make the conscious effort to not let it influence your writing. I hold some strong political views and I will take stances when writing an editorial. If I were covering it as hard news, however, I would take a different approach, leave my own bias at the door, and write an objective, neutral piece.
For example, I HATE Gears of War. If I were writing an editorial about it, I'd tear it to shreds. But if I were reviewing it, I'd still give it a high score. It's a quality product I don't enjoy based on personal preference. I liked Assassin's Creed much more than Gears, but would probably give Gears the higher score as far as the quality of the two games on paper.
So, yes, we all have bias and most fanboys are f*&king idiots. A good writer can leave his bias off the page. Jim, I think you do a pretty good job of this. But I'd still prefer it if Destructoid had a stricter separation of opinion and news staff. That would prevent a lot of this bias bullcrap from ever rearing its ugly head.
While many people get worked up in response to the evolving nature of our language, I find it intriguing. "Jim Sterling is TEH BIAS" is merely an iteration of "Jim Sterling employs bias," with a slightly different nuance. Languages evolve and so should we. We don't have to like every way in which they evolve, but at least acknowledge that not everyone speaks/writes in Shakespearean English or expounds profound epithets in Saxonian.
omg.. read this and...
We are actively working towards this, at least when it comes to features. You'll notice we add little summaries at the beginning of all our editorials now.
As for the news items, that's a little harder. I mean, Dtoid is all about opinions more than news. We like to discuss videogames rather than simply report then. Reporting is boring. We like to talk.
Bioshock is AMAZING
Counter-Strike is classic already
Team Fortress 2 makes me smile
Halo 3 it's quite fun...
I feel better now...
Those disclaimers are appreciated. I'm glad to hear you're taking those steps. It makes for a more quality product.
May I introduce you to Kotaku.com? Here at Destructoid, and various other internet blogs, we have something called souls: it's a new concept in the journalistic medium where the author doesn't simply copy+paste a press release emailed to them by a publisher, and we actually talk about our past experiences with it/future expectations.
I fail to see how this is anything but a good thing.
Also, Temple fails at reading comprehension. Way to go chief.
What are these SOULS you speak of? I simply request a blog that will tell me that everythibng is awesome, that I'm hardcore and that my mummy and daddy bought me the right console but SOUL? Why have those when you can have a gaming blog ran by people who don't even really care about video games at twice the cost!
While reading the article, I was trying unsuccessfully to figure out which console I favored (between my Wii and PS3), when I realized that, "Wait, the DS has a more satisfying game library than either."
Yeah, I guess I'm one of those people.
You're a funny guy, but you write some pretty insightful serious pieces, too.
I really thought the PSP would go somewhere, and hoped for more JRPGs on the system. Sadly, this generation of consoles and handhelds just doesn't have the same drive in producing good new JRPGs as last generation. PS2 FTW
Are you kidding me? Most gaming blogs don't "pussy around" with opinions, and display of sort of 'bias' or another. Nothing new. The better ones manage to construct some level of coherent discourse that can be informative to the reader instead of their opinions spilling forth like voluble diarrhea.
People have bias? No shit. Writers inevitably have bias? No Shit as well. Some handle it better then others. There are a whole category of people in traditional media that openly display bias; Rush Limbaugh, Bill O'Reily, Rachel Maddow, Keith Olbermann, etc.
The problem occurs when you try to present yourself as 'objective' or 'fair and balanced' and are reality just a Fox News or NY Times. You're going to very frequently be accused of bias...
If Jim Sterling is going to come out like Limbaugh/Maddow and say "I have my opinion and I'm proud of it, this is where I stand"- more power to him.
If he is somehow trying to justify his bias and state he's still 'objective' and we're all in the 'No Spin Zone'- then any accusations of bias against him are justified.
The problem that occurs is that people are SO locked into this X vs. Y mentality that they literally can't comprehend that liking one thing doesn't mean hating the other. It's like being asked "What's your favorite kind of ice cream", responding with "Chocolate", and then hearing "YOU CUNT WHY DO YOU HATE VANILLA." It boggles the mind.
Also, in response to the news comments, I understand why people think that news should be totally objective, but I simply disagree, because I don't think people realize what that entirely means. If news was completely, truly objective, there would be little reason for multiple sites in the first place. You could go to one aggregate site and see a whole bunch of sentences. "Miles Edgeworth to be released in February." "Developer Y says X.", and that's really it. As soon as you add commentary, you lose objectivity (unless it's incredibly boring, pointless commentary), and you end up with something very dry. If short quick news bits are your thing, there's nothing wrong with that, but Dtoid is probably not the place for you to be if that's what you want your primary news source to be.
Everyone has a voice, and the key is to find writers whose voices you enjoy and read their. While it would be nice, I wouldn't expect everyone who reads the site to like every single front page writer -- it's simply not realistic, because everyone it too different. And I don't think anyone is going to get mad at you if you say "I enjoy reading Xs articles but not Ys." To say though that personality should be removed from all news writing though is something I disagree with, simply because I don't think people necessarily realize how boring things would actually be if everything was a simple 100% recitation of the facts and nothing more.
They either can't afford the hated console of choice, or its the "justifying my purchase" syndrome, which actually is more like "justifying my Mom and Dad's purchase" syndrome.
You are at once the loudest, most brash and yet calmly reasonable person I have read regularly on the internet in a long, long time. In fact, the dualistic dichotomy you expressed between experience-forged bias and natural predisposition echoes itself in the article more than once. It's almost Taoist in nature.
With that said, the readership at large may love you or hate you, but in the end they have no choice but to accept you. Which, as it would happen, seems to be the end result of it all.
Initially, I thought it was age, but doing enough FBFs I'm actually starting to think the biggest perpetrators are males between the ages of 18-30, which is really, really sad.
I HOPE YOU DIE IN A FIRE YOU BIAS VANILLA-BOT
There'll be no more opinions, no more commentary, and, best of all, no more enjoyment of the things we read.
Oh, and they'll only report in Newspeak.
Muahahahaha!
Haha, I'm stumped: with the best analogy ever, notheless! I suppose the "salad" is much more expensive, but your TV analogy is also completely true: only the insanely pretentious adults will argue over LG and Samsung. It is rare, and I've only seen it once in my entire lifetime.