People buy whatever has the most value to them
Value = Quality/price
So at the right price, even a crummy game (deadly premenition?) can turn a strong profit.
The same an be said for Singularity which I did buy recently (still got the graphic novel too for no extra cost) and I loved it. I put it up there with Bioshock and Half Life in a lot of ways. It was really, really good. I think what hurt that game the most was that Activision didn't do anything for Raven as far as marketing it. Also, well, Activision also hurts sales for these games because those who buy middle games are the people who game all the time (trying not to say hardcore is hard to do). I hate Acti so I didn't buy the game.
Deadly Premonition is "crummy"? No, no, no.
A crummy game that churned out a profit would be Naughty Bear, which sadly sold very well in the UK.
I like to play a ton of different games, and that means waiting for the price to drop. PC gaming had at least a $10 edge over consoles for a while, but now companies like EA are starting to phase that out. All I know is that publishers increasing what they want for their games has no effect on how much I'm willing to pay.
Great article Jim.
Also, my thoughts are piqued by the big-budget statement. Especially in regards to this article. How do we keep what, I hope, the majority of us feel is not just "cool" but can have emotional impact from spiraling into the vapid profiteering of the movie industry? I'm not cynical, or disillusioned (I can ramble off numerous big budget movies, and games, that satisfy my need for emotional resonance in a truly well constructed story), but its a valid point. Perhaps its because we're on the front line of an evolving medium and this is just the adolescent growing pains.
This isn't new. Why do you think critical darlings suffer? Why do you think that CoD beats gems like BG&E or Okami? Profile.
If you're not an underdog title, a la Braid or Limbo, or a big-budget system-seller, your chances of seeing a sequel have a fart's chance in a hurricane. It all has to do with getting lost in the shuffle, which is why Enslaved may never see a second chance, and Kane and Lynch may very well return. This is a business of selling products, and the ones that are easiest to sell need only one or two pretty "boom" moments to convince the market to bite. The indie sie needs only an image of a starving artist to evoke the "sad puppy" reaction, regardless of quality (which, thankfully, is usually high).
The middle is where you find games that actually mean something, but because it wasn't the sure financial bet, it most likely won't get made in an environment such as this. The industry has itself to blame for this.
Bleszinski is retarded for saying that
And AMEN on the release dates comment. I find myself waiting on "high-middle" or even "top shelf" games due to really packed release schedules. $40 bucks in a slow month would totally be appropriate for games like the ones described. And I think more consumers would take more chances on games with split review scores if the price was low-again, look at Deadly Premonition.
Hopefully, our middle class games aren't dissappearing every time soon. :/
"If middle class games go away where will the next AAA games come from"
haha, great point.
had about enough of game designers comparing games to movies, when they clearly don't know shit about movies.
good article. would love to see a price drop.
I thought about prices for games and "sweet spots" several times, and tried to analyze my thinking and thinking of my friends about game prices. They are 10-20 buck lower than those, which are normal for more western audience (game prices in post-USSR countries were always lower, 15-25$ is a norm for a PC game now). But if i try to "adapt" my thoughts to the current standard prices it would be like this:
0-5$ - small indie game and perfect price for a flawed "bigger" game (i bought Kane & Lynch 2 on Steam for 5$ and loved the hell of it for the price)
5-15$ - sweet spot for every non-new game on sale, normal price for "middle" and "big" indie games
15-25$ - good price for a recent hit on sale, big indie and "middle" games (Lara Croft, Worms:Reloaded or Amnesia for example)
25-35$ - A big "middle-shelf" game, that can get attention, early sales on recent "big" games
35-45$ - "Big" games price, pre-order special price for the "biggest" games
45-50$ - AAA games, completely confident in success
higher than 50$ - not sure if want, if not a bundle -_-
I've always figured companies just assume these games won't sell regardless, and dump them during holiday season in hopes of it getting picked up as a gift idea. That's of course silly, because anybody who wants a specific game will make sure they get that exact one.
I've always liked these sorts of games. Maybe it's party because I see them as the underdog and root for them, but part of it is I find there's just more heart put into them. Swery is at GDC gladly talking to anybody and everybody about Deadly Premonition. You think CliffyB even remembers or cares about Bulletstorm anymore, when he's got his next big release to think about?
If I had a job, I might be buying more middle-class titles, but alas, I'm only 16 and I don't have a job. But hey, once I get one, these titles will go on my list of things to buy, especially Majin and Enslaved.
Also, I spend money on collectors editions of games I know I'll love, not games that are the first of a series (didn't get Dead Space 1 collectors edition, but got everything such as movie, book, watched the comic videos, got the wii game, etc.) People gotta realize that not everything needs a collectors edition. Especially games that are the first of their kind.
This is what will happen:
Big companies like Activision will want every game to make billions of dollar. So even if a game has a middle-shelf development cost, the publisher will treat that modest game like a huge-budget game and spend massive bucks on marketing. Now the mid-sized game must make waaaaaaaay more money to even turn a profit and justify its existence. And the publisher soaks up so most of the income to pay for traditional marketing campaigns, leaving the game's creators out of luck (and often out of a job). Some publishers are too out of touch to realize that there are new more cost-effective ways to create hype for middle-shelf titles. Some are simply not content with a respectable profit.
Maybe there was a time when it was OK to make a middle-shelf game, turn a modest profit, and be happy and successful enough to move on to the next project. But now with CoD-inspired green eyes, profits must be utterly ridiculous now to justify making a game. So they either cancel all mid-shelf games...or they run respectable mid-shelf games into the ground by refusing to recognize and handle those games for what they are. The big companies will make windfall profits with formulaic lowest-common-denominator titles that keep improving in production value, but do nothing for the soul of the gaming industry. And that's fine, because in the film industry we've already seen what that mentality leads to - the rise of validated independent creative production.
At first the indie developers will have less impressive graphics, but as game development tech increases and becomes more affordable, guerrilla upstarts will begin to show impressive aesthetics. Voice-acting will be one of the last big hurdles for indie developers, but it will create new opportunities for the indy acting community. Stores like itunes and Steam will be the marketplace for developers and gamers. Eventually indie developers will not only be making great quaint-looking games, but slick-looking games that get respect from the blockbuster audience. Smart publishers like Valve will welcome this and encourage the developers to use friendlier slicker more affordable development kits because they have the Steam Store in place to profit from the end product.
Big budget AAA titles will continue to exist from big publishers who focus their workload only on those popcorn titles. The most profitable franchises will be whored to literal death. The audience and money for the once-published middle-shelf will be freed up for the indy games. But this will all take a while. The transition is still in the early stages for the film industry. The big question is - once it all goes down, will the cycle repeat itself. We haven't had mass media long enough to know.
This is what will happen:
Big companies like Activision will want every game to make billions of dollar. So even if a game has a middle-shelf development cost, the publisher will treat that modest game like a huge-budget game and spend massive bucks on marketing. Now the mid-sized game must make waaaaaaaay more money to even turn a profit and justify its existence. And the publisher soaks up so most of the income to pay for traditional marketing campaigns, leaving the game's creators out of luck (and often out of a job). Some publishers are too out of touch to realize that there are new more cost-effective ways to create hype for middle-shelf titles. Some are simply not content with a respectable profit.
Maybe there was a time when it was OK to make a middle-shelf game, turn a modest profit, and be happy and successful enough to move on to the next project. But now with CoD-inspired green eyes, profits must be utterly ridiculous now to justify making a game. So they either cancel all mid-shelf games...or they run respectable mid-shelf games into the ground by refusing to recognize and handle those games for what they are. The big companies will make windfall profits with formulaic lowest-common-denominator titles that keep improving in production value, but do nothing for the soul of the gaming industry. And that's fine, because in the film industry we've already seen what that mentality leads to - the rise of validated independent creative production.
At first the indie developers will have less impressive graphics, but as game development tech increases and becomes more affordable, guerrilla upstarts will begin to show impressive aesthetics. Voice-acting will be one of the last big hurdles for indie developers, but it will create new opportunities for the indy acting community. Stores like itunes and Steam will be the marketplace for developers and gamers. Eventually indie developers will not only be making great quaint-looking games, but slick-looking games that get respect from the blockbuster audience. Smart publishers like Valve will welcome this and encourage the developers to use friendlier slicker more affordable development kits because they have the Steam Store in place to profit from the end product.
Big budget AAA titles will continue to exist from big publishers who focus their workload only on those popcorn titles. The most profitable franchises will be whored to literal death. The audience and money for the once-published middle-shelf will be freed up for the indy games. But this will all take a while. The transition is still in the early stages for the film industry. The big question is - once it all goes down, will the cycle repeat itself. We haven't had mass media long enough to know.
*looks at avatar*
Yeah, your response doesn't surprise me one fucking bit.
Deadly Premonition is great. Go smack yourself now.
By posting something nearly everybody agreed with.
Person with no avatar makes post completely devoid of logic, what a big surpwise.

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