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Deep Silver addresses 'misleading' Dead Island CGI video - Destructoid




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Dead Island  



Deep Silver addresses 'misleading' Dead Island CGI video


10:15 AM on 07.19.2011
Deep Silver addresses 'misleading' Dead Island CGI video photo



Dead Island grabbed everybody's attention with one of the most compelling CGI trailers a videogame has ever had. This was later followed with news that the game itself would not be an emotional roller-coaster of zombified children, but more like a cross between Left 4 Dead and Borderlands

"It not uncommon to start a campaign with a CGI trailer that reveals the setting of a game and subtly hints at the game experience -- and the Dead Island short film does that perfectly," said Deep Silver's Georg Larch. "I think gamers are well aware that a CGI teaser trailer is not intended to be a 100% duplication of gameplay.

"We always have planned to show 'in game material' after the CGI and we have communicated honestly about the game and its key elements in many interviews and presentations. Today the large number of independent online games sites and community discussion creates a very high level of transparency for developers and publishers. It is true that the story of the teaser video has hooked a lot of fans who are now seeing and have already seen more and more of the final game. We believe that this is similar to many other campaigns."

My main problem was that the second trailer tried to do the same thing, which made the marketing look willfully misleading. Fortunately, everything we've seen since then focuses purely on the game, and the game itself is looking damn hot. Good enough for me.

Dead Island Publisher Not Worried About Differences Between CG Trailer and Game [Industry Gamers]








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timeline following:
Dead Island



10:15 AM on 01.29.2013
It's 'ridiculous' to call Dead Island trailers misleading

When Dead Island first got our attention, it did so with a bang. The infamous CGI video presented the game's zombie apocalypse as something tragic, personal, and deeply affecting, a far cry from the reality of a game that's m...more



11:00 PM on 01.26.2012
Dead Island's new DLC trailer goes forwards not backwards

Anyone who was looking forward to Dead Island for a narrative that focuses on the emotional side of the zombie apocalypse probably walked away from Techland's latest effort at least somewhat unfulfilled. But if blu...more



2:30 PM on 01.16.2012
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3:30 PM on 11.29.2011
Shock: Dead Island banned in Germany at last

In news that will surprise only people who have never heard of Germany before, it has come to light that Dead Island's been banned ... in Germany!  Deep Silver is not surprised, gamers are not surprised, and I doubt the ...more



8:00 PM on 11.14.2011
Bathe in blood with Dead Island's new DLC

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11:00 PM on 11.09.2011
New console patch for Dead Island bumps the level cap

Techland has issued a patch for the console versions of Dead Island which should be live by the time you read this post. If it's a level cap, someone's inevitably going to want it raised; players can now progress up to level ...more



2:30 PM on 10.12.2011
Dead Island PC patch arrives, still no Bloodbath DLC

A new patch has arrived to fix a number of outstanding issues with Dead Island on PC, including corrupted save files. The long-awaited "Bloodbath" DLC is still unavailable, due to Techland working on all these fixes. Oh, Tech...more



9:30 PM on 10.10.2011
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12:00 PM on 09.27.2011
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