Quantcast
Deep Silver addresses 'misleading' Dead Island CGI video - Destructoid

DestructoidJapanatorTomopopFlixist



Dead Island  



Deep Silver addresses 'misleading' Dead Island CGI video


10:15 AM on 07.19.2011
Deep Silver addresses 'misleading' Dead Island CGI video photo



Dead Island grabbed everybody's attention with one of the most compelling CGI trailers a videogame has ever had. This was later followed with news that the game itself would not be an emotional roller-coaster of zombified children, but more like a cross between Left 4 Dead and Borderlands

"It not uncommon to start a campaign with a CGI trailer that reveals the setting of a game and subtly hints at the game experience -- and the Dead Island short film does that perfectly," said Deep Silver's Georg Larch. "I think gamers are well aware that a CGI teaser trailer is not intended to be a 100% duplication of gameplay.

"We always have planned to show 'in game material' after the CGI and we have communicated honestly about the game and its key elements in many interviews and presentations. Today the large number of independent online games sites and community discussion creates a very high level of transparency for developers and publishers. It is true that the story of the teaser video has hooked a lot of fans who are now seeing and have already seen more and more of the final game. We believe that this is similar to many other campaigns."

My main problem was that the second trailer tried to do the same thing, which made the marketing look willfully misleading. Fortunately, everything we've seen since then focuses purely on the game, and the game itself is looking damn hot. Good enough for me.

Dead Island Publisher Not Worried About Differences Between CG Trailer and Game [Industry Gamers]








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






timeline following:
Dead Island



10:15 AM on 01.29.2013
It's 'ridiculous' to call Dead Island trailers misleading

When Dead Island first got our attention, it did so with a bang. The infamous CGI video presented the game's zombie apocalypse as something tragic, personal, and deeply affecting, a far cry from the reality of a game that's m...more



11:00 PM on 01.26.2012
Dead Island's new DLC trailer goes forwards not backwards

Anyone who was looking forward to Dead Island for a narrative that focuses on the emotional side of the zombie apocalypse probably walked away from Techland's latest effort at least somewhat unfulfilled. But if blu...more



2:30 PM on 01.16.2012
'Ryder White' add-on next for Dead Island

Assuming you haven't grown tired of dismembering the undead, Dead Island would like to ask you back for another visit to Banoi. The game's "Ryder White" downloadable content is scheduled for January 31 on PlayStation Network ...more



3:30 PM on 11.29.2011
Shock: Dead Island banned in Germany at last

In news that will surprise only people who have never heard of Germany before, it has come to light that Dead Island's been banned ... in Germany!  Deep Silver is not surprised, gamers are not surprised, and I doubt the ...more



8:00 PM on 11.14.2011
Bathe in blood with Dead Island's new DLC

The new DLC for Dead Island, Bloodbath Arena, will be out November 22 and will feature four arenas to play alone or in four player co-op. Waves of zombies will throw themselves at you and your friends to kill for XP, items an...more



11:00 PM on 11.09.2011
New console patch for Dead Island bumps the level cap

Techland has issued a patch for the console versions of Dead Island which should be live by the time you read this post. If it's a level cap, someone's inevitably going to want it raised; players can now progress up to level ...more



2:30 PM on 10.12.2011
Dead Island PC patch arrives, still no Bloodbath DLC

A new patch has arrived to fix a number of outstanding issues with Dead Island on PC, including corrupted save files. The long-awaited "Bloodbath" DLC is still unavailable, due to Techland working on all these fixes. Oh, Tech...more



9:30 PM on 10.10.2011
Dead Island 'Bloodbath Arena' DLC aiming for mid-November

Those waiting on Dead Island's first downloadable content, "Bloodbath Arena," can continue sitting patiently while the elevator music drifts onward indefinitely. The add-on is now looking at a mid-November release, according ...more



12:00 PM on 09.27.2011
Dead Island movie is a go, Lionsgate acquires rights

That badass trailer worked! Movie get. Lionsgate announced today that it has acquired the film rights Dead Island, and that they've begun working on a movie.  Sean Daniel ("The Mummy") will produce the zombie flick, says...more



5:30 PM on 09.19.2011
Live show: Bikini zombies on Mash Tactics

[Not sure what Mash Tactics is? I've included a clip from the most recent episode to show you just a glimpse of what you've been missing, you daft fool! You can see all of Destructoid's previously-aired live shows in our...more





Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Survival Horror

11:06 PM on 08.22.2014
The Grate Debate's final puzzle solution for P.T. works consistently

Earlier today we ran a story regarding the solution of P.T.'s final puzzle. After "looping" around the same hallway multiple times and getting to the "end," you must fulfill a certain set of requirements to see the teaser. T...more



10:15 AM on 08.22.2014
Is this really the solution to P.T.'s final puzzle?

Hideo Kojima's interactive teaser P.T. has been a hot topic of discussion for the past week and a half. While part of the talk has been centered around the great experience and the reveal of Silent Hills, many have just...more



10:00 PM on 08.19.2014
Atari is rebooting the Alone in the Dark franchise

Horror this, horror that. 2014 is going to be known for the year the horror genre really took off again. Presumably because games like Slender Man, Outlast, and more have made some of the bigger companies realize th...more



View all Survival Horror






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more