Electronic Arts has revealed that Dead Space 3 has pulled in five times as many pre-orders as Dead Space 2. The company is using the data to justify the controversial new co-op mode, claiming that the feature has helped drive consumer interest.
"We believe the new co-op gameplay feature is attracting a lot of attention and a broader audience," boasted EA Labels president Frank Gibeau.
EA's goal all along was to make Dead Space appeal to a "broader audience," and it seems to be going well. Whether that's the result of co-op or just the simple fact that it's a heavily promoted sequel remains to be proven. After all, Dead Space 2 boasted competitive multiplayer, often seen as an obligatory feature, and that didn't make it perform to EA's satisfaction.
In any case, EA's got its excuse to put co-op in everything, so expect a lot more of that. Meanwhile, I am at least happy for Visceral. My whinging aside, I do like that studio a lot and felt it always deserved more success.