Those waiting on Dead Island's first downloadable content, "Bloodbath Arena," can continue sitting patiently while the elevator music drifts onward indefinitely. The add-on is now looking at a mid-November release, according to the Facebook page for the game.
Similar to what was said earlier by Deep Silver about how improving the experience for current players was the immediate goal before putting out follow-up content, the announcement message reiterates Techland's objective to work on quality across all platforms.
As has been said by many people, I think that's a respectable way to go about it. Not like we won't have plenty to play on the build up to November, anyway.