A few people have complained about the Dante's Inferno promotional team telling consumers to "Go to Hell," but EA Games president Frank Gibeau believes that everybody's favorite realm of post-mortem punishment is a key factor to the game's marketing.
"I think when you look at Dante's Inferno you start with something that everybody has some knowledge of, which is Hell," claims Gibeau. "I think when you look at Dante's Inferno you start with something that everybody has some knowledge of, which is Hell.
"So we found early on that the game, tied to the poem, had an interesting angle to it that allowed us to really step into the concept of going to Hell and fighting. What we've found so far -- among them anger, lust, treachery, gluttony -- everyone can relate to those things."
The advertising campaign for Dante's Inferno has been ... dodgy, to say the least. However, the focus on Hell is certainly controversial and will most likely generate interest from mainstream press outlets. Anger enough Christians, and you can guarantee that Dante's Inferno will shift a fair few copies.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
1:40 PM on 08.27.2009
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They pump out so many sequels.
They don't know how to capitalize on advertising new IP's...
Sad really Mirror's Edge actually had hype but failed.
Dead Space is good but didn't really fly off shelves.
I fear the same will happen with Dante's Inferno. I mean come on it's God of War 3 for 360 Only Owners. Also, a appetizer for PS3 Owners!
I think it was Frank... Jim never sleeps at his desk. ;)
HA! I love that joke.
cocks
Um, what?
OMG, REALLY? HOW REALLY ORIGINAL, WITTY, SMART AND VERY REALLY RAD ACTUALLY OF YOU!
Fuck those.
And then forgive all of the sodomites. Because they deserve la paradiso.
And free all the heretics and suicides and lusters.
Oh, and smite all the avaricious, fraudulent and gluttonous.
This game is going to be fun!
funny jokes