Dante's Inferno is gearing up for one of the most prestigious advertising slots that America has to offer -- a spot in the Super Bowl commercial lineup. However, there's going to be a sacrifice in order to reach such a huge audience. Dante's Inferno will not be able to use its infamous "Go to Hell" tagline.
"It was deemed too provocative," explains promotional man Paulo Ribeiro. "The final verdict has yet to be rendered, but it is unlikely that we will get [it on the game.]"
Instead of telling the Super Bowl viewers to go to Hell, Dante's Inferno will warn them that "Hell awaits." Hopefully that will be enough to appease all the good ol' fashioned Christians who are watching the football and likely shouting far more gratuitous things at the TV screen.
Not wholly unexpected news, considering the Super Bowl attracts about the lowest common denominator in American history -- people who are upset and confused by shapes they don't recognize, or words with more than one syllable in. The kind of people who need their information watered down into a thin, milky paste in order for them to fully comprehend it.
Basically, the kind of people who think American football is an entertaining sport.
EA's 'Go to Hell' Tag Could Be Cast Out [AdWeek]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
2:40 PM on 02.01.2010
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Politically correct bullshit.
OH NOES I LIKE SOMETHING THAT SOMEONE ELSE DOESN'T LIKE!!! Aaaargh, my world is destroyed!!!!111
Satisfied?
:P
Everyone take cover, the world is about to explode.
I never thought this day would come.
Good comment grab though.
Gay dating? - NO!
Referencing the underworld? - HELL NO!
Abortion? - A-OK!
Though you might be saying that abortion is "A-OK" to talk about on a tv-spot, unlike homosexuality or "Hell."
Yeah, just that topic is apparently OK.
If the header images Mr. Sterling provides with his UK sales briefs are any indication...I question that particular strain of logic.
That is DEFINITELY what I said, wasn't it!?!?
OH YOU <3
Why don't they just say, "Kindly head into Purgatory." Everyone wins.
Also, I knew from moment one their commercial would get the edit. It's primetime and the single most-watched event every year--it doesn't meet FCC regulations for the time it's on. If it were on after 9 pm central, 10 pacific/eastern, it could air--but it's not, and that's that.
Basically, the kind of people who think American football is an entertaining sport."
Them there be the words of righteous truth, thank your sir.
You go to hell in the game, so the tag line is very much a valid play on words. Besides, its damn true that most sporting events have a damn lot of frustrated swearing in them, anyway. No one bats eyelids in disgust in the heat of mighty sporting battles.
How do you tell? Learn to lip read.
Not long now, til DI is out. I hope it turns out well and silences the doubters. And while many rag on its ad/marketing campaign, I bet it won't be topped for some time. Can anyone tell me any game ad campaigns that are better or more prominent?
Morals? The 'Go to Hell' tag line will be just adopted and aimed, from the mouths of regular people, at other pariahs.
Just as a harmless marketing blurb was only an excuse to justify a long-winded, unnecessary rehash of OMG GAMES VS. MOVIES, this tiny detail about a commercial of all goddamned things was just an excuse to rant about Christians and "American football" fans.
Also, this article probably made baby Samit cry.
america you make me laugh. then cry.