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Dante's Inferno can't say 'Go to Hell' during Super Bowl photo

Dante's Inferno is gearing up for one of the most prestigious advertising slots that America has to offer -- a spot in the Super Bowl commercial lineup. However, there's going to be a sacrifice in order to reach such a huge audience. Dante's Inferno will not be able to use its infamous "Go to Hell" tagline. 

"It was deemed too provocative," explains promotional man Paulo Ribeiro. "The final verdict has yet to be rendered, but it is unlikely that we will get [it on the game.]"

Instead of telling the Super Bowl viewers to go to Hell, Dante's Inferno will warn them that "Hell awaits." Hopefully that will be enough to appease all the good ol' fashioned Christians who are watching the football and likely shouting far more gratuitous things at the TV screen. 

Not wholly unexpected news, considering the Super Bowl attracts about the lowest common denominator in American history -- people who are upset and confused by shapes they don't recognize, or words with more than one syllable in. The kind of people who need their information watered down into a thin, milky paste in order for them to fully comprehend it. 

Basically, the kind of people who think American football is an entertaining sport.

EA's 'Go to Hell' Tag Could Be Cast Out [AdWeek]








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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100 comments | showing # 1 to 50
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next 50 comments

PappaDukes's Avatar - Comment posted on 02/01/2010 14:43
PappaDukes
Jesus fucking Christ. You can't say "Go To Hell" in the 21st century without running the risk of offending some religious group or sect. That is fucking sad.
OWENR22's Avatar - Comment posted on 02/01/2010 14:43
OWENR22
Angry comments from American football fans coming in 3..2..1..
Grimspoon's Avatar - Comment posted on 02/01/2010 14:44
Grimspoon
I'm already offended and I'm not even an American!
Revariance's Avatar - Comment posted on 02/01/2010 14:46
Revariance
I didn't know liking football and loving my team made me the lowest common denominator. Learn something new every day, I guess.
Maxxthepenguin's Avatar - Comment posted on 02/01/2010 14:46
Maxxthepenguin
PappaDukes: Well, this is telling the viewer to go to hell. That is kind of insulting when it doesn't have to be, just so that it can be over the line.
RenegadePanda's Avatar - Comment posted on 02/01/2010 14:48
RenegadePanda
So they'll use their backup marketing phrase, 'F**k off' instead?
Turtlehermit's Avatar - Comment posted on 02/01/2010 14:49
Turtlehermit
Aw will the poor sensitive Americans get offended?
Politically correct bullshit.
BerserkerX's Avatar - Comment posted on 02/01/2010 14:50
BerserkerX
Some people can't handle the visceralness
TechnicolorDewDrop's Avatar - Comment posted on 02/01/2010 14:51
TechnicolorDewDrop
I'm not an overtly religious person, but I never really liked the whole "Go To Hell" tagline. For one, it's like Maxxthepenguin said, I do kind of find it offensive. Not offensive as Christian zeals might find it though. And two, "Go To Hell" as a tagline for any game that has something to do with Hell is just downright cheesy and stupid. EA could've come up with something MUCH more witty and slightly less offrnsive.
Jim Sterling's Avatar - Comment posted on 02/01/2010 14:51
Jim Sterling
RenegadePanda made me laugh. Good show!
NateT's Avatar - Comment posted on 02/01/2010 14:53
NateT
They are just going to put on "Afterlife" By the Squirrel Nut Zippers and play game footage.
HEL105's Avatar - Comment posted on 02/01/2010 14:53
HEL105
@OWENR22
OH NOES I LIKE SOMETHING THAT SOMEONE ELSE DOESN'T LIKE!!! Aaaargh, my world is destroyed!!!!111

Satisfied?
KingSigy's Avatar - Comment posted on 02/01/2010 14:54
KingSigy
Fuck religion. It only leads to more sadness and despair.
Ghost125's Avatar - Comment posted on 02/01/2010 14:54
Ghost125
dude i see dante inferno everywhere, its really starting to pissing my off x_X
KieranD's Avatar - Comment posted on 02/01/2010 14:55
KieranD
Go to hell offended pricks. GRAHAHARAGHA!
HoodedMiracle's Avatar - Comment posted on 02/01/2010 14:56
HoodedMiracle
They probably aren't going to allow that tagline not because of the thought of going to hell, but the fact that they're already in one.

:P
X3Ent3nte's Avatar - Comment posted on 02/01/2010 14:58
X3Ent3nte
If they said "go to hell" a vortex might open up in he middle of the pitch releasing demons, pestilence and dark forces into the world. Its only understandable they are being so cautious, we dont want to summon satanic havoc now do we.
RenegadePanda's Avatar - Comment posted on 02/01/2010 14:59
RenegadePanda
I made Jim laugh.

Everyone take cover, the world is about to explode.

I never thought this day would come.
nightwounds's Avatar - Comment posted on 02/01/2010 14:59
nightwounds
new tagline: "if you see God tell em i said go to hell."
EternalDeathSlayer's Avatar - Comment posted on 02/01/2010 14:59
EternalDeathSlayer
I'd say that was a bit unnecessary, insulting American Football fans.

Good comment grab though.
nightwounds's Avatar - Comment posted on 02/01/2010 14:59
nightwounds
new tagline: "if you see God tell em i said go to hell."
nightwounds's Avatar - Comment posted on 02/01/2010 15:00
nightwounds
new tagline: "if you see God tell em i said go to hell."
Super Drybones's Avatar - Comment posted on 02/01/2010 15:01
Super Drybones
Violence OK, Tits OK, the least offensive bad word ever HELL NO!
Kraid's Avatar - Comment posted on 02/01/2010 15:01
Kraid
Because we all know that hell is real right?
Xeribris's Avatar - Comment posted on 02/01/2010 15:02
Xeribris
I think the tag line "Go to Hell" could be, and more likely is telling you to go somewhere and not trying to insult you. When someone says "Go to $insert_store_name_here" no one is offended. The only problem is there is no context to define this so some people are taking the negative connotation and getting offended. These people need to lighten up and take the joke.
Isay Isay's Avatar - Comment posted on 02/01/2010 15:03
Isay Isay
To clarify CBS' commercial policy -
Gay dating? - NO!
Referencing the underworld? - HELL NO!
Abortion? - A-OK!
suit's Avatar - Comment posted on 02/01/2010 15:03
suit
I bet "Go to Mordor" would work although they're both places derived from works of fiction. Funny, innit?
emptythecache's Avatar - Comment posted on 02/01/2010 15:04
emptythecache
In the words we'll probably pick up more than once through those giant panoramic microphones on the sideline during the game, "that's fucking bullshit."
Plathismo's Avatar - Comment posted on 02/01/2010 15:05
Plathismo
Shameless flame bait, but as a patriotic American, I agree with every word. Just replace "American football" with "every sport other than women's beach volleyball."
the Company's Avatar - Comment posted on 02/01/2010 15:08
the Company
Isay Isay: Focus on the Family is anti-abortion. The commercial I'm assuming you're referring to have been accepted is actually pro-life.
Though you might be saying that abortion is "A-OK" to talk about on a tv-spot, unlike homosexuality or "Hell."
Sockapal's Avatar - Comment posted on 02/01/2010 15:12
Sockapal
Couldn't they just tell us to "Go to England!" I mean, that would be far worse right?
Isay Isay's Avatar - Comment posted on 02/01/2010 15:14
Isay Isay
@Company
Yeah, just that topic is apparently OK.
suit's Avatar - Comment posted on 02/01/2010 15:15
suit
Yeah. They have health care and produce smart kids instead of fat and lazy ones, that's pretty close to hell.
KIDA26's Avatar - Comment posted on 02/01/2010 15:21
KIDA26
Yes, because Rugby and Soccer Hooligans are so superior to American Football fans.... excuse me, my tea and crumpets are ready for consumption.
FatherChesz's Avatar - Comment posted on 02/01/2010 15:21
FatherChesz
@suit

If the header images Mr. Sterling provides with his UK sales briefs are any indication...I question that particular strain of logic.
Jim Sterling's Avatar - Comment posted on 02/01/2010 15:23
Jim Sterling
"Yes, because Rugby and Soccer Hooligans are so superior to American Football fans"

That is DEFINITELY what I said, wasn't it!?!?
Kent's Avatar - Comment posted on 02/01/2010 15:24
Kent
what's wrong with morals? USA USA USA!!
KIDA26's Avatar - Comment posted on 02/01/2010 15:26
KIDA26
wow, so sensitive Jim.
Kyle MacGregor's Avatar - Comment posted on 02/01/2010 15:30
Kyle MacGregor
That's too bad. This could have had hilarious backlash.
SilverDragon1979's Avatar - Comment posted on 02/01/2010 15:31
SilverDragon1979
Oh Jim ....
Los255's Avatar - Comment posted on 02/01/2010 15:31
Los255
Basically, the kind of people who think American football is an entertaining sport.

OH YOU <3

Why don't they just say, "Kindly head into Purgatory." Everyone wins.
bluexy's Avatar - Comment posted on 02/01/2010 15:34
bluexy
I love me some football, and I don't trust acute triangles... so I think I'll have to be mad about something. Am I supposed to be mad today or on Sunday though?
moominsean's Avatar - Comment posted on 02/01/2010 15:39
moominsean
seriously, fuck the super bowl and all the pomp and shit it stands for.
mistic's Avatar - Comment posted on 02/01/2010 15:41
mistic
best final line of an article EVAR :-)
Solid Squirrel's Avatar - Comment posted on 02/01/2010 15:43
Solid Squirrel
Seriously Jim, did you have to resort to childish insults about America's biggest sport? What did it ever do to you to get your knickers in a twist?

Also, I knew from moment one their commercial would get the edit. It's primetime and the single most-watched event every year--it doesn't meet FCC regulations for the time it's on. If it were on after 9 pm central, 10 pacific/eastern, it could air--but it's not, and that's that.
nickthehat's Avatar - Comment posted on 02/01/2010 15:47
nickthehat
"Not wholly unexpected news, considering the Super Bowl attracts about the lowest common denominator in American history -- people who are upset and confused by shapes they don't recognize, or words with more than one syllable in. The kind of people who need their information watered down into a thin, milky paste in order for them to fully comprehend it.

Basically, the kind of people who think American football is an entertaining sport."

Them there be the words of righteous truth, thank your sir.
Cowboy TTop's Avatar - Comment posted on 02/01/2010 15:47
Cowboy TTop
Lol, talk about oversensitive PC nonsense.

You go to hell in the game, so the tag line is very much a valid play on words. Besides, its damn true that most sporting events have a damn lot of frustrated swearing in them, anyway. No one bats eyelids in disgust in the heat of mighty sporting battles.

How do you tell? Learn to lip read.

Not long now, til DI is out. I hope it turns out well and silences the doubters. And while many rag on its ad/marketing campaign, I bet it won't be topped for some time. Can anyone tell me any game ad campaigns that are better or more prominent?

Morals? The 'Go to Hell' tag line will be just adopted and aimed, from the mouths of regular people, at other pariahs.
akathatoneguy's Avatar - Comment posted on 02/01/2010 15:52
akathatoneguy
Yeah, "American football" is a stupid sport followed entirely by stupid people, indeed. You know what's really intelligent, though? Making sweeping generalizations about huge groups of people based upon what they watch on TV on Sundays!

Just as a harmless marketing blurb was only an excuse to justify a long-winded, unnecessary rehash of OMG GAMES VS. MOVIES, this tiny detail about a commercial of all goddamned things was just an excuse to rant about Christians and "American football" fans.
PappaDukes's Avatar - Comment posted on 02/01/2010 15:54
PappaDukes
SPORTS!

Also, this article probably made baby Samit cry.
Ca1amity's Avatar - Comment posted on 02/01/2010 16:03
Ca1amity
hahaohwow.png

america you make me laugh. then cry.
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