Quantcast
Destructoid Japanator Tomopop Flixist
Dtoid Forums now support TapATalk and ForumRunner on your iOS/Android devices. Whoot.

Damn: Starcraft II cost $100 million to make photo

You know that Activision Blizzard is going to make a sh*tton of money on the follow-up to one of the biggest PC games ever created. Apparently they also knew that, as they spent $100 million to make its sequel.

The Wall Street Journal says that AB spent over $100 million on the three parts that will eventually make up the full sequel. That insane total is strictly development cost, so it would be way higher adding in marketing and other costs.

I asked a visiting friend, a Starcraft fan, to guess how much he thought Starcraft II cost to make. He said $14 million right of the bat. Then I said it was higher. He said "No."

Then I told him.

"No f*cking way. They'll never make that back."

I think my visiting friend is wrong. They'll make that back easily.

Starcraft II cost $100 million to make [Gamespot]








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

67 comments | showing # 1 to 50
prev
next 50 comments

X3Ent3nte's Avatar - Comment posted on 07/16/2010 18:33
X3Ent3nte
this better get a perfect score on metacritic
EternalDeathSlayer's Avatar - Comment posted on 07/16/2010 18:35
EternalDeathSlayer
Well, when you charge 10 dollars more than the standard PC price, that usually helps a bit. Really, if they sell even just 5 million copies they'll double their money. They'll do just fine.
brownjohn's Avatar - Comment posted on 07/16/2010 18:35
brownjohn
They'll make that back in Korea alone.
Klarden's Avatar - Comment posted on 07/16/2010 18:35
Klarden
a year ago i would be simply sure they will make it back
today, i'm still sure, but hope they don't
KorJax's Avatar - Comment posted on 07/16/2010 18:38
KorJax
This blows my mind considering it's basically StarCraft1 except with a new skin and "21st Century-iszed". Okay so a few tweaks here and there but still.

And with that REDICUOUSLY marketing scheme where they sell the game in 3 different parts for $50 each will totally make up for the cost too. You just know a bunch of starcraft desperate rabid fanboys will eat that up.

Personally I don't see the appeal. I imagine Starcraft 1 is a great and balanced game and all, and it's a good RTS when it came out. But now? Meh.. the gameplay is just not for me. It's too old and archaic, and more about click speed than strategy just like Starcraft 1.

The worst part about it? I'm probably the only RTS fan and PC gamer on earth that won't be playing this so it'll make me feel like I'm missing out, just like with WoW and etc. But I'll save money and sanity by playing better things for me, so it'll be good. Even if half of my friends list on steam will be full of people playing "Starcraft 2 Right now!"
otikik's Avatar - Comment posted on 07/16/2010 18:38
otikik
for being a fan your friend is quite uninformed.
Los255's Avatar - Comment posted on 07/16/2010 18:38
Los255
If all of Korea alone buys it, they can make it back. Probably. STATISTICS.

This is gonna be crazy. This is the most I ever heard a PC to cost. I think the next lowest I heard was Half Life 2 with 40 million? I may be bugging out though.
Gorescream's Avatar - Comment posted on 07/16/2010 18:42
Gorescream
KorJax, weren't the 'expansions' supposed to sell at like 30$?
Spaz's Avatar - Comment posted on 07/16/2010 18:45
Spaz
This doesn't surprise me actually. Namely Cause you said all 3 parts. While the last two are actually expansions of WOL, They contain new units, upgrades, and 25-30 new missions. That is more than what console developers do. Sounds like I'm getting more for my money than buying Map Packs for $15 for 3 new maps. the two expansions won't cost $60 BTW.
DF's Avatar - Comment posted on 07/16/2010 18:47
DF
@Gorescream: I've always heard $60 a pop. Each game is the length of the entire Starcraft game, per campaign, and adds multiplayer junk like an expansion would. Blah blah blah.
Strandli's Avatar - Comment posted on 07/16/2010 18:52
Strandli
Now I'm curious about what those money were spent on.. Gotta be the cinematics.
Little Mac's Avatar - Comment posted on 07/16/2010 18:53
Little Mac
Given the revenue Blizzard has to kick around, $100 million is a pittance for three games.

They will make money hand-over-fist from this.
Spaz's Avatar - Comment posted on 07/16/2010 18:54
Spaz
@Danny: I've read that the expansions though they seem long are going to be set at expansion pack prices. So $30 to $40 range would be my guess.

http://starcraft.wikia.com/wiki/StarCraft_II

Read the Trilogy part of that page.
EmptySilence's Avatar - Comment posted on 07/16/2010 18:56
EmptySilence
This game had best be reviewed by the unbiased banana. Also is that for the entire trilogy, or just the first installment?
Rammstein's Avatar - Comment posted on 07/16/2010 18:57
Rammstein
So *THAT'S* where all the money for World of Warcraft Server Security went!

(cause accounts are getting hacked left and right, thus, Blizzard is making a killing on selling "Accout Authenticators", you see)
DF's Avatar - Comment posted on 07/16/2010 18:57
DF
@Spaz: Ah, that's news to me. Better than the $180 investment at first blush. =P
Spaz's Avatar - Comment posted on 07/16/2010 18:59
Spaz
@emptysilence: If your talking about $100 million dollar development its the entire trilogy. Or at least it is according to Dale North and the Wall Street Journal.

"The Wall Street Journal says that AB spent over $100 million on the three parts that will eventually make up the full sequel."
Spaz's Avatar - Comment posted on 07/16/2010 19:00
Spaz
@Danny: Glad I could help :). Lets hope they keep that promise or some ass hole didn't edit the wiki page. I love wiki, but sometimes you have to be careful.
watermanx's Avatar - Comment posted on 07/16/2010 19:04
watermanx
and that $100 million shows, it is a beautiful, stunning game that I will be playing for a long, long time.
LK4O4's Avatar - Comment posted on 07/16/2010 19:07
LK4O4
For three full-priced games? Yeah, I think they'll make it back. I know I certainly want to play Starcraft II, along with the whole of an entire eastern country.
Monodi's Avatar - Comment posted on 07/16/2010 19:09
Monodi
Obligatory herp-derp torrent comment goes here.

But I know that Blizzard =/= Activision, the game should be great. I just hate their boss so much...
EmptySilence's Avatar - Comment posted on 07/16/2010 19:10
EmptySilence
@Spaz: Totally missed that part.
readbigwordsisgood's Avatar - Comment posted on 07/16/2010 19:15
readbigwordsisgood
At $40 per unit sale, 250k sales would be break even before tax and all other ancillary contingent costs associated with getting the product in the consumer's hands.

The original one sold 10,000,000 or 40 times that amount -according to http://gamrconnect.vgchartz.com/thread.php?id=63682

So 10M x $40 = 400,000,000 - 100,000,000 = tripling your investment.

A basic rough forecast calculation sure.

3x or 4x your investment is a normal markup target.

So they are in the basic ball park of how business people think.

I would say competition has increased in the industry. If they don't have a captive audience I don't see how they will have the same or better sales figures.

They will pay back the bank loan though. The rest, who knows.
worm jerky's Avatar - Comment posted on 07/16/2010 19:16
worm jerky
Shenmue was costing 100MM, back when costing 100MM wasn't cool!
glandseck's Avatar - Comment posted on 07/16/2010 19:17
glandseck
I kind of hope it completely bombs. Fat chance of that happening though.
zookerman's Avatar - Comment posted on 07/16/2010 19:18
zookerman
@KorJax

You are either a liar or completely uninformed.
Starcraft 2 will cost $60 for the main game and the expansion packs will be priced as expansion packs,NOT SEPERATE GAMES.
Narishma's Avatar - Comment posted on 07/16/2010 19:21
Narishma
@readbigwordsisgood: Except the game (at least the first of 3 parts) costs $60, not 40. And I'm not even mentioning the collector's editions which cost something like $100.
Vanilla Gorilla's Avatar - Comment posted on 07/16/2010 19:48
Vanilla Gorilla
5 million units x $60 USD = $300 million in gross revenue. StarCraft II will totally outsell Red Dead's 5 million, the hefty price tag is a smart move. It will be a game that Blizzard will continue to support for a while, which will lead to a long tail and more expansion opportunities.
Blahblahblahblah's Avatar - Comment posted on 07/16/2010 19:53
Blahblahblahblah
"No f*cking way. They'll never make that back."


I hope you know that this is made by Blizzard... They'll make it back in a month or less.
Judas's Avatar - Comment posted on 07/16/2010 19:56
Judas
I HAVE A BRIDGE FOR SALE TOO.

THIS GAME REUSES A FIXED NUMBER OF UNITS AND TEXTURES ACROSS A VARIETY OF MAPS. IT'S CHEAPER TO MAKE THAN A FPS.

GULLIBLE PEOPLE ARE EASY PICKING, ESPECIALLY WHEN THEY PEDDLE 3 GAMES FOR THE PRICE OF ONE AT 60 DOLLARS RETAIL.
Retrofraction's Avatar - Comment posted on 07/16/2010 20:17
Retrofraction
arguably I would have to state that is the cost of everything star craft related that was not made, plus the cost of making this game in 5 years.

and I still think that CNC3 defendantly beat them to the punch when it came to making a revamp old school RTS, but I would trust that battle net 2 is defenatly better than any EA net and lan code so people should be playing this one for quite some time.
watermanx's Avatar - Comment posted on 07/16/2010 20:17
watermanx
Judas - WHY ARE YOU SPEAKING IN CAPS!!
TheDirtyHeadband's Avatar - Comment posted on 07/16/2010 20:24
TheDirtyHeadband
Well its not like they didn't have the money to begin with....
pl0x kthanxbai's Avatar - Comment posted on 07/16/2010 20:30
pl0x kthanxbai
and yet it looks no different than starcraft 1



YEAH I SAID IT!!!

i mean, just look at it!



in a world post COH and WIC, what starcraft 2 has shown so far cannot impress me


hell i didnt even think the first one was THE BEST strategy game of that time, that place goes for age of empires 2


it was a good game though
Grandmas Boy's Avatar - Comment posted on 07/16/2010 20:53
Grandmas Boy
No shit it cost $100 mil to make, it's been in development forever!! Those guys don't work for peanuts you know lolol.
gmkah's Avatar - Comment posted on 07/16/2010 21:03
gmkah
$100 million on a game that may not even end up being blizzard quality...

SC2 has had a surprising amount of bumps in its development cycle.

I mean overall:
-annoyance over it being made solely as n e-sport
-it being basically SC 1.5 in 3D
-BN 2.0 being more like BN .7
-no LAN
-no Chat channels (until later)
-Bobby kotick mentioning DLC and name change for money!
-the retarded Map publishing system
-splitting the game up into 3 (smelled like a move for $$$)
-Facebook integration
-The Real ID system-at least how they were going to make u use ur real name (fixed)
-Not to mention the delays of this whole thing

And Bobby Kotick is such slime. I would really laugh if the game sold only 1 million copies within the first few weeks. Activision-Blizzard kind of deserves to fail at this point, being lead by jerks like Bobby Kotick. They need a good kick in the pants to make them realize they can't just design a game around profits every year (there are actual studies that show that for creative ideas, money is not nearly as good a motivator as autonomy, mastery, and purpose)
Blahblahblahblah's Avatar - Comment posted on 07/16/2010 21:17
Blahblahblahblah
...I thought Activision-Blizzard was a partnership? As in neither has more power over the other?
RIMoonlight's Avatar - Comment posted on 07/16/2010 21:19
RIMoonlight
I really, really don't get this random hate for SCII. I really don't get why so many people are hoping SCII will randomly fail. Yes, Activision are a bunch of idiots, but why should the developers, a group of people who poured a decade into the game deserve that?
This ridiculous hatred is baffling, personally. Blizzard =/= Activision, even if their rot is seeping into Blizzard's business model. I really don't give a shit about 'OH IT'S JUST STARCRAFT 1 EXCEPT 3D'. And what would happen if they diverged from the formula? Ever heard of C&C4? That shit was awful. You get hate if you do, hate if you don't. Hell, there are people complaining about the minute differences made in the formula (like MBS). All I really care about are two things. One is the story of StarCraft 1 finally being resolved and two is the massive power of the Galaxy Editor.

Jesus.
Royal Swan's Avatar - Comment posted on 07/16/2010 21:20
Royal Swan
Where did they spend all that money? Bobby Kotick's pay check?
HEL105's Avatar - Comment posted on 07/16/2010 21:26
HEL105
@Judas
If being gullible means getting "3 GAMES FOR THE PRICE OF ONE", them sign me up.
HEL105's Avatar - Comment posted on 07/16/2010 21:27
HEL105
*then
SBC Slam's Avatar - Comment posted on 07/16/2010 22:07
SBC Slam
What bothers me the most about this game is that it'll push every other GotY contender right out the door. ME2 should get it, but it won't on the vast majority of the lists. Red Dead COULD get it, but it won't. Super Maroon Galaxy 2 could also pull it down, but again, StarCraft looms.

I am disappoint.
Zyr's Avatar - Comment posted on 07/16/2010 22:07
Zyr
I don't get the seething hatred some people seem to have for SC2 either, especially since all they do is spit the same misinformed crap despite being corrected on every. single. news. article.

No, it does not look like a 12 year old game. If you looked at GOOD videos or screenshots or maybe even listened to someone in Beta and noted the detail, effects, and interface along with all the modern improvements in resolution/AA, you'd realize this. You also seem to have forgotten the in-game cinematics that will be appearing in the single player. I don't recall SC1 having that, do you?

No, it does not play exactly the same as SC1. No, they could not completely reinvent SC2's play mechanics and pull a DoW2. Even the smallest changes like being able to select all of your units in one go (something impossible to do in SC1) causes the Team Liquid forums to scream like Blizzard killed a puppy on their webcast. If they HAD gone for a completely different gameplay feel, you same people would be accusing Blizzard of turning SC2 into a casual game for the $$.

NO, THEY ARE NOT CHARGING THREE TIMES FOR ONE GAME. I realize some console gamers are completely oblivious to how things used to work in PC land, but try to stay with me:

1. Release sequel that is just as long or longer as the original game, with a much more fleshed out campaign for one of the races. Full-featured multiplayer is in this release. Game is priced at the STANDARD BLIZZARD PRICE SINCE DIABLO 2 of $60, with retailers adjusting it down if you're not bloody stupid, and a collector's edition priced at $100 that always sells out. DOW2 only had the space marine campaign, with promises of the others appearing in expansions. Do you remember that? Did you scream and cry like infants then, too?

2. Release expansion pack that is just as polished and content rich as the original, PATCH IN NEW MULTIPLAYER UNITS FOR ORIGINAL COPIES. DoW2 just did this for it's new expansion. Blizzard has already stated that is what they'll be doing, and that those with no interest in the campaigns will be able to skip the expansions if they so chose and not be left behind. Expansion pack is priced at the standard Blizzard price of ~$40. SC1 had Brood War. D2 had Lord of Destruction. WC3 had Frozen Throne. THIS IS NOT NEW.

3. Repeat #2. Instead of the typical Blizzard one expansion pack rule, we get two.

The new B.Net sucks, specifically because they're trying to turn it into crap like Xbox Live. The game it's attached to most certainly does not, no matter how much some of you scream and cry and just make shit up the closer it gets to release.

Just because YOU hate amazingly well-polished base-building RTS games does not mean it's lazy game design. If you want a dumbed down console-minded RTS, may I perhaps recommend Supreme Commander 2 and suggest you leave the rest of us alone?
Iron Dragon's Avatar - Comment posted on 07/16/2010 22:07
Iron Dragon
I'll bet $75 million of that was spent on PR and marketing to spin downgrades into features... Exciting features like Battle.net 2.0 integration! 2.0 sounds so high tech right? It couldn't possibly be bad or prevent pure LAN games...
SBC Slam's Avatar - Comment posted on 07/16/2010 22:08
SBC Slam
*Mario, not maroon. Fucking auto-correct.
Blorp's Avatar - Comment posted on 07/16/2010 22:19
Blorp
100 millions to make the game? Heck... there's over 10 millions of WoW subscribers... each of them paying 15$ per month... They've paid this game with one month of WoW subscriptions!
LaMorteSicca's Avatar - Comment posted on 07/16/2010 22:25
LaMorteSicca
ONE BILL-EH-ONNNNNN DOLLAHS moOOHOOHAHAHAHAHAHAHHAHAHAHAH MUHAHAHHA MEHHAHAHAH HUH....HEHEH
pokota's Avatar - Comment posted on 07/16/2010 22:30
pokota
Star Craft II has been the top selling game on Amazon for awhile now. Yeah, a $60 PC title that's still in pre-order status. This games has probably ALREADY broken even.

Whatever you think of Blizzard games, like them or not, they are some of the most meticulous, quality-centric developers out there. Star Craft II will be an impressive over-all production, I have no doubt.
Kennigit's Avatar - Comment posted on 07/16/2010 22:47
Kennigit
Your friend thinks that the most successful 3rd party publisher of all time can't make their money back hahaha? They are predicting 500 mill - 1 bill in profit over SC2's lifetime.

- Premium DLC
- Partnerships with hardware manufacturers
- partnerships in asia with coke, doritos, etc
- Esports licensing
- The Map Marketplace they are planning.
- Who knows what else.
Blahblahblahblah's Avatar - Comment posted on 07/16/2010 23:00
Blahblahblahblah
Kennigit, all you had to say was Korea. But I guess they're getting it free if they have a WoW subscription. I think.


I don't really give a shit what people say, I'm getting this. I haven't played RTS in forever, and I miss it.
prev next 50 comments

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!