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Cuthbert: Don't complain about the cost of $10 games photo

In a quick-and-dirty Q&A session with Develop, Q-Games' Dylan Cuthbert voiced his concern with the often quite vocal Internet whining that takes place when the topic of download-only games pops up. A whole ten dollars for a quality title that I'll likely get a ton of enjoyment out of? Nonsense. Too expensive.

When asked what disappointed him about the videogame industry, Cuthbert responded with "gamers complaining about our games being too expensive at 10 dollars. I'm not sure this is an industry problem, but it seems ridiculous that people complain about that price point."

He goes on to give his real answer, "the top-down relationship most publishers have with their devs," but that's a topic for another day. I'll take this one step further and say that people who are willing to drop $10 on a downloadable game but not $15 merely on principle are just as bad.

The great part about that is I find myself in this exact group of habitual complainers from time to time. What's wrong with us?

FAQ: Dylan Cuthbert [Develop via Joystiq]








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50 comments | showing # 1 to 50
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Shoop's Avatar - Comment posted on 01/18/2010 17:09
Shoop
I think the problem I have is a big chunk of the games that are priced at $10 (on XBLA at least) aren't quality titles I'll get hours and hours of enjoyment from.
airbagtelex's Avatar - Comment posted on 01/18/2010 17:11
airbagtelex
I agree with his assessment...
But yeah $15 for a game is a 50% price hike from another $10 downloadable game, which are often quite comparable quality-wise.

It would be like paying $105.00 dollars for a AAA title.
airbagtelex's Avatar - Comment posted on 01/18/2010 17:12
airbagtelex
err sorry i meant $90 not $105..
Harris Hatsworth's Avatar - Comment posted on 01/18/2010 17:16
Harris Hatsworth
@airbagtelex

Except it's not $90 it's $15. Any 14 year-old could afford that. Especially if they're employed, and even if that employment is just a crappy part-time job.

When something is less than $20 any justification not to purchase should probably be about quality rather than price. Something like a $5 costume pack is one of the only examples I can think of where price is a legitimate concern despite only being $5.
StingingVelvet's Avatar - Comment posted on 01/18/2010 17:22
StingingVelvet
I like how these developers think I can just throw $10 away left and right. The simple fact is there are $10 games that are not worth $10 to me, period, and PSN offers no demos most of the time with which to make a decision on.

A new $10 indie game pops up almost every day on Steam, if I bought them all I would be broke and probably play 1 out of every 10.

That said, he is right in that if you buy a game for $10, it's good, and then complain about the price you are probably one hell of a cheapskate, and piracy is NEVER justified by the price of the game (or anything else really).
Drowning Rabbit's Avatar - Comment posted on 01/18/2010 17:24
Drowning Rabbit
It depends on the perception of value. For some people $15 is lunch for a day, and other it's a week's worth of food.

Some people will look at a game being $15 and say "Hrm, I'd probably jump for it at $10 due to how much other stuff I have to play, but that extra $5 breaks the 9.99 price point that is just so impulsy"

People have different breaking points, but the long and short of it is that the average consumer will look at a price being 9.99 and think of it as a much cheaper option at first than 10.99. It's only a dollar, but it's the extra digit in there that sways you. It's why everything is priced $59.99, and $49.99 instead of flat $60 and $50 respectively.
airbagtelex's Avatar - Comment posted on 01/18/2010 17:24
airbagtelex
@Harris

The point I was making is that when you purchase a $10 or $15 game, you expect a lesser quality product, or maybe less hours of enjoyment than a $60 game.

I was further comparing a $10 and $15 game and noting there was little difference in quality, and certainly, not enough of a difference to warrant a 50% price hike.
NeoGreenLantern's Avatar - Comment posted on 01/18/2010 17:25
NeoGreenLantern
Whats to laugh at x1251. I worked at the age of 14.

I agree with Harris. If the game is quality its worth dropping 10/15 bucks. I will never regret getting Castlecrashers.
HoodedMiracle's Avatar - Comment posted on 01/18/2010 17:26
HoodedMiracle
As long as the game is good, and the company is trustworthy, I'll put money down on their games.

It's why I support Atlus and Q Games over Activision and Ubisoft. :D
Syn's Avatar - Comment posted on 01/18/2010 17:26
Syn
Damn, it said Cuthbert, I immediately went to The Tower.
Drowning Rabbit's Avatar - Comment posted on 01/18/2010 17:33
Drowning Rabbit
"The great part about that is I find myself in this exact group of habitual complainers from time to time. What's wrong with us?" Jordan Devore

Specifically to this point, the reason we find ourselves in this position is that we bought games that were HORRID for 10-15 dollars that we could've used said money to buy a plethora of other more useful/entertaining things.

Off of the top of my head I don't have an example of the bad buys that could be wrought, however think of this, if Noby Noby Boy was $15 or even $10 and you were told by the internet at large that it was a really fun game, and not told that it was instead a sandbox to play in and fool around, you'd be rather put out that you just spent that money.

On the flipside, there are games out there like Castle Crashers (On Xbox Live) or Super Stardust HD (On PSN) that for $15 seem like they are value priced right out of the gate!
Los255's Avatar - Comment posted on 01/18/2010 17:33
Los255
This is what's pissing me off with people and VVVVVV. You get a quality game at the price of $15 dollars, but they want every fucking penny justified.

It's almost like the experiencing of a good game is lost and in question in a world of "how far and how long can these $10-15 take me?

We don't how long and how streneous the work for a game is, so who are we to discount the price point? It's so sad, almost sickening.
neoREgen's Avatar - Comment posted on 01/18/2010 17:35
neoREgen
People naturally think logarithmically. That means you assess things based more on percentages than actual objective numbers. Yes, $10 might be an hour's worth of work more or less, but compared to $5 it's double. Double is crazy. And $15? Ouch. We're talking triple. You want triple what I can buy an NES title for. Also, there are plenty of PS2 Greatest Hits that retail for $20. We're talking full 20 hour games here. $1/hour. And even worse is that you can find certain titles on amazon for $5. $5 full 20 hour game versus $10 5 hour game.
Consumers are unfortunately unconcerned with what the development budgets are for new titles. They look at everything that exists before it, how much that costs, and compare.

The dilemma is that the value of a video game, like a CD or a movie, is entirely perceived. There is no intrinsic value to the disc, nor is there to the information. If games exist that undermine entirely justifiable price points for the development budget of new titles, new titles will fail.
Sadly, due to Nintendo's insistence on not dropping the price of their games, I feel as a consumer more apt to buy their products. Yes, I'm spending more money, but the perceived value of the game doesn't decrease. This will be $50 new for the next three years at least and likely keep a decently high value after the system is gone. Greatest Hits collections and the usual "drop the game's cost by 50% after it's first year in retail" undermine the industry as a whole.
Downloadable games fortunately tend to remain the same price (at least on WiiWare/VC). While they don't fall into the price drop trap often, they are entirely inconvenienced by the retail portion of the industry which drastically skews their perceived value.

So that's why we bitch. We want something new, but we don't think in absolute values, we evaluate cost versus time rather than cost versus enjoyability, and downloadable titles have to compete with everything that exists, some of which cost a cent. Gran Turismo 3 A-Spec, I'm looking at you.
Baleur's Avatar - Comment posted on 01/18/2010 17:40
Baleur
"I'll take this one step further and say that people who are willing to drop $10 on a downloadable game but not $15 merely on principle are just as bad."

Because, you see, if $15 is okay for the exact same quality game, next month it will be $20, and since that too is only $5, we should be ok with that too, then next month it'll be $25, for an equal quality Pong remake.

There has to be a limit, it doesnt matter if you get so and so much enjoyment out of it, if you just keep accepting another $5, the prices will just keep rising.
Remember when FULL AAA quality titles cost half what they cost today?
And dont tell me its because its harder to make games today, it isnt. Its about the same. Back then their 3d-modelling tool sucked. It took time / money. Now there are tools for near instantly finished physics engines (havoc) and making 3d models have never been easier.
True Axiom's Avatar - Comment posted on 01/18/2010 17:47
True Axiom
Again, the price point is based entirely on the quality of the product. There are plenty of games I would be very happy paying 10$ for (I would have gladly paid 20$ for Pixeljunk Shooter and Pixeljunk Eden. Maybe more). There are some games (Raycatcher being the example I remember best because the guy(s) over at indiegames.com got really pissed about it) which go for 20$ and are not 20$ worth of content.

Gamers will generally pay what the market will bear. If a really awesome game is released for 15$ instead of 10$ (cough Braid cough), gamers *will* buy it. No question. We will go for the quality experiences. The problem developers seem to be having is realizing that we don't judge their games based off of how many hours they put into them, or how much work they took (which is their quantifiable amount), but rather on the quality of the title as best we can ascertain from demos and videos and reviews. Which is very hard to quantify into a dollar and cent amount.
airbagtelex's Avatar - Comment posted on 01/18/2010 17:59
airbagtelex
I'm just going to flat out say it. It depends on the GRAPHICS. (and to a lesser extent, gameplay/reviews.
VVVVVV, no matter how great it is, people will be reluctant to spend $15 on an 8-bit game unless it's megaman or something because they can play old 8-bit games on emulators for free, or buy a collection pack with 50 games for 20 bucks.

stardust HD will sell big due to good graphics, and good reviews.
airbagtelex's Avatar - Comment posted on 01/18/2010 18:01
airbagtelex
@Lucas

if you think ita ll depends on gameplay, then plz explain why VVVVV is having a tough time in the sales dept. ?
Daxelman's Avatar - Comment posted on 01/18/2010 18:05
Daxelman
VVVVVV is HARD.

People don't like hard.
Corak's Avatar - Comment posted on 01/18/2010 18:12
Corak
It's the Internet, it's a community of people who get together and bitch about stuff. Has been that way for a long time and it'll always be that way.
airbagtelex's Avatar - Comment posted on 01/18/2010 18:13
airbagtelex
@Daxel
I don't know man, demon souls is hard too but that game is doing great.
Daxelman's Avatar - Comment posted on 01/18/2010 18:21
Daxelman
Well, lemmie add to it.

It's hard, its 8-bit, and it came outta know where, with nothing behind it.

I'm surprised anyone knows about the thing, much less gives a shit.
LackofPants's Avatar - Comment posted on 01/18/2010 18:24
LackofPants
@Baleur

"Remember when FULL AAA quality titles cost half what they cost today?"

I don't ever recall a time when a AAA title only cost me $30.

Most games have hovered around 50 for a long time, sometimes they were higher, sometimes lower.
Sexualchocolate's Avatar - Comment posted on 01/18/2010 18:26
Sexualchocolate
I've bought too many £5 games that I've played for an hour or two and got bored of to buy a £10 game without thinking twice....
airbagtelex's Avatar - Comment posted on 01/18/2010 18:28
airbagtelex
well Destructoid (Anthony Burke) gave it a 10/10. Which i'm sure made some people take notice.

I can only speak for myself here, but I having a feeling others share my sentiments: Even after receiving such a glorious score, I find myself reluctant to shell out $15 for the game, and I enjoy challenging games like demon's souls or valkyria chronicles. So Why am I reluctant?

The conclusion I came to, as shallow as it sounds, is the graphics.
airbagtelex's Avatar - Comment posted on 01/18/2010 18:31
airbagtelex
err sry last comment was @ daxel in regards to VVVVVVV
LackofPants's Avatar - Comment posted on 01/18/2010 18:32
LackofPants
@Baleur

"Remember when FULL AAA quality titles cost half what they cost today?"

I don't ever recall a time when a AAA title only cost me $30.

Most games have hovered around 50 for a long time, sometimes they were higher, sometimes lower.
CelicaCrazed's Avatar - Comment posted on 01/18/2010 18:37
CelicaCrazed
I downloaded Warhawk at $30 after already purchasing it on disc. I'm pretty sure that gives me an extra special "consumer whore" title that most gamers will never even knows exists. Now to go download Burnout....

Now hurry the hell up on the next episode of Pixeljunk Shooter!!!
Daxelman's Avatar - Comment posted on 01/18/2010 18:39
Daxelman
@airbag:

For me, it was controls. One, keyboard doesn't do platforming well. At all.

2, the character skates on ice. (almost) Literally.

I'd pay 5 bucks for VVVVVV, because I know at one point all the fun is going to leave and I'll just be frustrated at how hard it is. At least with 5 bucks, I won't feel bad if I NEVER play it again. Maybe even 10. I wouldn't push it though.

Demon's Souls doesn't look to be worth it either, nothing remotely interesting except how hard it is. That's all people talk about when you mention the game, at least that's what I hear. I'm not a good gamer, nor an Atlus buff, so when people talk about dieing 10-15 times on one of the earliest bosses, that doesn't sound like a dignified 59.99 experience to me.

But that's just me. I suck at gaming. I'll admit that.
runtheplacered's Avatar - Comment posted on 01/18/2010 18:52
runtheplacered
@ Daxel,

"For me, it was controls. One, keyboard doesn't do platforming well. At all. "

Use a controller then. PC's are cool like that.

"Demon's Souls doesn't look to be worth it either, nothing remotely interesting except how hard it is."

Seems like you haven't really looked into it very much. You are definitely missing out on a great game. I don't really consider the hardness of the game as any sort of positive or negative factor.. it's just a small part of a greater whole.
ParaParaKing's Avatar - Comment posted on 01/18/2010 19:01
ParaParaKing
Gamers are cheapskates. The chances to go wrong on a $15 downloadable game are way less than going wrong on a $60 game. So why not give it a chance?
Doos's Avatar - Comment posted on 01/18/2010 19:15
Doos
I enjoyed Shooter, a lot actually, but I also found it relatively short. I got it for free.

One of the greatest things about the XBLA or the PSN is that EVERY SINGLE Arcade game has a demo. That is a good thing that Sony needs to adopt right fucking now.
Doos's Avatar - Comment posted on 01/18/2010 19:18
Doos
Blech. Comment should read "One of the greatest things the XBLA has OVER the PSN is that EVERY SINGLE Arcade game has a demo. That is a good thing that Sony needs to adopt right fucking now."

Yar... not that it's important...
MidnightOwl's Avatar - Comment posted on 01/18/2010 19:26
MidnightOwl
A gallon of milk lasts my girlfriend and I about two weeks...
treythalomew's Avatar - Comment posted on 01/18/2010 19:37
treythalomew
I'd like to introduce this man to Shadow Complex. It was an easy buy for me not only because I had heard great things about it but because it had a day one demo. I almost can't believe that PSN still doesn't require a demo. If I buy a terrible disc based game, I can sell it or at worst get Gamestop credit for it. If I buy a psn game I don't like I am stuck with it.
akathatoneguy's Avatar - Comment posted on 01/18/2010 20:02
akathatoneguy
People are just cheap. NES titles often cost $50 for less content than most XBLA games, and without a demo to try first. Since then, prices of comic books have gone up over 300 percent, movie prices have tripled yet you can get a new release game for $10 more than most NES games were. I always laugh when people complain about high game costs.
Daxelman's Avatar - Comment posted on 01/18/2010 20:10
Daxelman
@Runtheplaceed: so what? That's 20-30 bucks for a game I'm still going get fustated with and quit playing?

And exactly what am I missing? That game doesn't look like it has anything interesting other than "Omg it is so hard that's so kewl!!!"

Hell, I even watched some "Let's Play" gameplay videos, and if I wasn't going "god that looks hard" I was going "god that looks boring"...
natetehgreat's Avatar - Comment posted on 01/18/2010 20:22
natetehgreat
Yeah, as someone who plays portable games primarily on an iPod touch, I don't understand it either. A $10 iPhone game is kinda expensive—kinda.

A $10 XBLA, PSN or PC indie game is completely reasonable. $15-$20 for a lengthier or more polished experience is reasonable. Games would likely be far more popular if they were $30 or less, which is why I look forward to the impending all-downloadable future. Not only will games be cheaper to buy, renting them, digitally, will probably be cheaper as well.
The Silent Protagonist's Avatar - Comment posted on 01/18/2010 20:51
The Silent Protagonist
I never associate price and length, that lameass rationale is something I never subscribed to. Ico was 8 hours long and the best eight hours I ever got for $50. Being transported to world that leaves you that awestruck is just difficult for me to put a price on.

In the case of downloadable games there, there seldom is a jump from $5 to $10 to $15. Its always somehow rigged such that it is $5.99, $10.99 and $15.99 on PSN, for PSN, Sony always wants me to put more on the network account than I might be wanting to spend.

And they do it on purpose. Only every now and again will the release something that hits a nice, even price point that we want to buy. I have no problem with the $15 game until its $15.99 and Sony wants to have four more dollars in hopes I'll use it to rent a movie, download a comic book or some shit like that.

I've had ten bucks sitting on my account for almost a month now, basically waiting for Vagrant Story to show up so I can spend it. I had a $20 PSN card, used half of it in FFVIII. Nothing else has shown up since that care enough to spend the rest.
nanowerx's Avatar - Comment posted on 01/18/2010 21:20
nanowerx
I remember paying $90 of my own god damned middle school money on Donkey Kong Country. I remember SNES games costing upwards of $100. I just wish games were priced on perceived value and not a common standard. Bayonetta was worth the $60 I paid for it on day one, other games arent, yet everything from bullshit to AAA titles are set at that price.
makesfive's Avatar - Comment posted on 01/18/2010 21:34
makesfive
It's hard to justify dropping $10-15 on a downloadable game when there's a crapton of great ps2 and xbox games that you can get at that same price (or less, yay for $5 bins) that give you a lot more value for your money if you're looking for something cheap to buy. I've had a PS2 since launch and am still picking up random titles that I just never got around to buying.

Which is probably why the PS1 games that are out on PSN are selling so well, you get a lot of game for what you're spending.
StealthKnight's Avatar - Comment posted on 01/18/2010 21:42
StealthKnight
To be fair, it does cost money to sustain the ability to make games. With indie developers, that is important as they are small and probably struggling. Know it's true that if you overprice games then they are not worth the price but I understand where he is coming from. People complain about something yet they never do anything once something is changed. They complain about price yet they don't buy it when it's lower. If you can buy it at the present time then fine, but to trash it for it's price is counter productive and hurtful to the sales of the game.
youngskeletor's Avatar - Comment posted on 01/18/2010 21:52
youngskeletor
money is an opiate... a gateway drug to other obsessions, fixes, and vices. just give in and accept it. i keep reading phrases like "perceived value" and i can't help but laugh because the value of a dollar bill is based on perceptions, so really the arguement is without point. it's all the same. trading in time for something else to spend it on... who gives a shit?
bVork's Avatar - Comment posted on 01/18/2010 22:14
bVork
$10 is outside of the range of an impulse purchase, at least for me. The demo (there had BETTER be one) needs to be pretty damn good for me to drop the cash, and a $15 game requires a demo that is an order of magnitude better. The PixelJunk games don't usually have demos, so there's no reason I'm going to randomly drop $10 on a game that I haven't seen. The $15 price point is particularly bad since I can easily dig out good games (that aren't even a year old!) from the bargain bin for that price or less. Seriously, would I rather spend my $15 on Matt Hazard: Blood Bath And Beyond, or on F.E.AR. 2?

Sometimes this bites me in the ass. Aquaria's demo was nice but I wasn't sure about spending $30 on it. When I eventually did buy it (when it hit steam for $17ish), I actually regretted waiting - the game is so huge and good that I would have had no problem spending the full $30.

Still, though, I'm selfish and I'd rather miss out on the occasional good game or not pay the amount that I feel I should, than spend $10 (or $15!) on a game that turns out to be garbage.
lvclix's Avatar - Comment posted on 01/19/2010 01:56
lvclix
The problem with digital downloads is that it's essentially a rental. I don't own it. I can't resell it or even loan it to a buddy. It's the property of the game download service. I typically don't rent a game at all, let alone for more than five bucks. Ten bucks is almost entirely out of the question to rent a game. If you want more than $5 guys, stamp it on a disk, put it in a slip case and shrink wrap that bad boy. Till then Q-games and other peddlers of digital goods, I'll hold on to my real money and you keep your intangible games.
lazyhoboguy's Avatar - Comment posted on 01/19/2010 02:29
lazyhoboguy
@lvclix Exactly.
Nephlabobo's Avatar - Comment posted on 01/19/2010 03:04
Nephlabobo
What a c*nt.
JustLikeBuck's Avatar - Comment posted on 01/19/2010 04:09
JustLikeBuck
Part of the problem is that because of PSN, Live, WiiWare, Steam, we actually have more games of a higher standard. It's odd when a really bad game hits, pushed usually by a big publisher.

So when we complain, we're not complaining about $10 (a fantastic price), we're complaining about "another" $10. How many play-worthy $10 are released every month? As many as 3 or 4? That's a lot to ask from somebody.

Don't drop the price, gamers need to either learn to live without, or man up and pay up!
clinth's Avatar - Comment posted on 01/19/2010 06:40
clinth
For PSN games, I multiply every cost I see by 1.5. Because when I get tired of it, I can't sell or trade it, and eventually I'll move on to PS4 or whatever and the games won't come with me. Not looking forward to buying SF2HD again on PS4, for example.

Steam/Impulse games, on the other hand, will work forever. There's not going to be a PC2 platform that gets invented and negates all my old games. I can still play Half-Life 2 no matter how many times I upgrade my PC. So that digital copy actually kind of increases the value of the game because I don't have to worry about keeping the physical copies handy.
Caostotale's Avatar - Comment posted on 01/19/2010 08:41
Caostotale
Some gamers are such cunts. They've gotten so used to pirating whatever they can pirate whenever they can pirate that they'll automatically piss and moan when they actually have to pay for ANY piece of downloadable content. This is the same reason that the music scene has been worse for wear. People claim to love this or that indie band or underground act, but refuse to stick the fucking crowbars into their pockets to give the poor sods $8-10 for their albums. Instead, they'll shamelessly bittorrent the fucking thing and spend the $8 on fast food, alcohol, or weed. They'll steal games and albums for years on end just so they can save up to buy their girlfriend a $4,000 engagement ring.

I've noticed that people seem to always to suspend their cheapness when it comes to buying shit like Modern Warfare II or lining up to get a Wii on the first day it comes out. Must be the same weak-willed bullshit that makes people rush into buying new iPhones and crap before they actually need the shit. Being a supporter of retro games, I've told gamers I know that they should really check out downloadable games like Mega Man 9 and R-Type Dimensions, as well as any of the countless retro compilations that came out for the PS2. All too often, those are the times when I'll hear bullshit about how little money they have to spend on games or they'll ask something like "can't I just get that on an emulator." Assholes.

As a gamer who's been on a tight gaming budget for almost a decade (since I spend lots on music equipment and books), I can't quite keep up the prices of the newest consoles and so-called triple-A things, but $10-15 for a game, download-only or not, is still a very fair deal.
silvain's Avatar - Comment posted on 01/19/2010 11:56
silvain
Yeah, the "stingy at the $10 price point but willing to buy lots of mediocre $60 games" is pretty funny to me.
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