Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

World of Warcraft

Cue mass hysteria: WoW loses 600,000 subscribers

10:00 PM on 07.27.2013 // Fraser Brown
  @FraserIBrown

Everyone jump ship!

I can't help but chuckle when Activision Blizzard releases subscription figures for World of Warcraft, because even when there are significant losses, the number of continuing subscribers remains astronomical. By the end of June, the gargantuan MMO was down to a measly 7.7 million subscribers, losing 600,000 subscribers over the last quarter. What a ghost town.

Despite my snark, that is over half a million subscription fees that Activision Blizzard won't be able to enjoy, so it's still a sizeable loss. For most MMOs, such a loss would basically be a death knell, yet I don't think Activision Blizzard is in the dire straits that some drama-hungry folk claim. 

Considering its eight-year-and-change run and its continuing ability to weather the changes in the industry -- the shift to free-to-play most notably -- I'd be surprised if anyone is particularly worried. Though I suspect that the boost provided by Mists of Pandaria was shorter than anticipated.

Back in May, WoW's potential successor Titan had some staff "restructuring" and was pushed back, which set tongues wagging. No release window has been announced, however, but it's unlikely to appear any time soon. WoW will have to keep swallowing up folks' time for a couple more years, at least.

World of Warcraft drops to 7.7 million subscribers [Games Industry International]



Fraser Brown, Former Contributor
 Follow Blog + disclosure FraserIBrown Tips
Fraser Brown is that bearded, bespectacled Scotsman that covers PC gaming who is not Alasdair Duncan. Got a splinter stuck in his hand nineteen years ago and just left it in there. True story. ... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

destructoid's previous coverage:
World of Warcraft


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!


Calendula: Is this the start of the cynical "meta" games?

Testing the new blog editor update

With The Sudden Outbreak of Resident Evil Remasters...

(Fire)Watch Out!: Moving past our sensitivity for spoilers

Shouldn't gaming be more than a digital tableau?

Avengers Academy is a diseased freemium abscess on the taint of mobile gaming

Persona 4 Golden and Positivity

Cblogs of 02/06/16 and 02/07/16 + Lane to Lane Combat within the Storm

What is Metroidvania?

Wanna Bet? Fall 2015 Finale

 Add your impressions

 Quickposts
Status updates from C-bloggers

Gamer girl avatarGamer girl
Hello Peeps, new gamer here, so glad to be one of you starting today! This is how i will spend my evening after office! how about you? :)
Scrustle avatarScrustle
Our friend Jim Sterling talks about the demise of GameTrailers and the problems with the current games media model in general: [url=http://www.thejimquisition.com/2016/02/gametrailers-was-a-victim-of-itself/]GameTrailers Was A Victim Of Itself[/url]
Atleastimhousebroken avatarAtleastimhousebroken
Went into Gamestop on my workbreak to kill a bit of time today. SMT:Devil Survivor 2 RB for €30 and Pillars of Eternity for €5 more.. As if my RPG coma couldn't get any deeper. With Numenera and the 3ds release schedule, what a great time to be an RPG
robtassassin123 avatarrobtassassin123
Isn't This Gif Funny!!!!
Sir Shenanigans avatarSir Shenanigans
Watching the third and fourth Crow movies this morning, because I'm a supporter of #hottopic.
Barry Kelly avatarBarry Kelly
As usual it's up to Simon Miller to ask the hard questions. He's a guy that knows the score https://www.youtube.com/watch?v=PNM4f8n5X5w
TheBlondeBass avatarTheBlondeBass
I'm still trying to understand the logic behind calling Shiren Mystery Dungeon a spinoff and linking to Pokémon Mystery Dungeon as an example of mainline.
Dr Mel avatarDr Mel
I didn't make this, nor do I know the person who did, but this Shovel Knight remix is too good not to share around. It's of my favorite track on the OST. Those surprise vocals at the end, tho!
Shinta avatarShinta
http://www.twitch.tv/hamachin/v/42638738 Valkyria Chronicles: Azure Revolution demo stream. Check it out now if you want to see how it looks.
Lawman avatarLawman
Totally game-related, I promise.
Nekrosys avatarNekrosys
Initial impressions on the new Digimon PS Vita game: Has Guilmon. I'll give it a Guilmon/10. Guilmon of the Year 2016. That means it's good.
Larxinostic avatarLarxinostic
Coming soon: the cat-waifu game of our steamy dreams. [img]http://i.imgur.com/UPjQCI4.png[/img]
Fuzunga avatarFuzunga
They should make a Lego version of LoL just so they can call it Lego Legends.
Parismio avatarParismio
Its time for:
Nekrosys avatarNekrosys
If I were to develop a mobile game, I think I'd call it Nekro Atsume.
Parismio avatarParismio
TheBlondeBass avatarTheBlondeBass
The ultimate waifu has been decided scientifically. There is no need to participate in the waifu wars any longer. (I won't tell you who it is until I make my own post of course)
ThePlotHoles avatarThePlotHoles
After being a Dtoid member for more than five years, finally wrote my first real blog post. Thoughts appreciated! http://www.destructoid.com/blogs/ThePlotHoles/-fire-watch-out-moving-past-our-sensitivity-for-spoilers-340096.phtml
Mike Martin avatarMike Martin
Spent all weekend sick. Missed this show. Ive been wanting to see some Death Magnetic live too. Oh well. Next time. Mainly this song.
Jinx 01 avatarJinx 01
Looks like Titanfall is getting a TV show... not sure why but okay I guess lol. Link in comments.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -