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Conviction developer: Ubisoft PC DRM is 'vital' photo

Your first instinct may be to regard Ubisoft's controversial PC DRM as needless, draconian, pathetic, even perhaps f*cking twattish. However, you would be wrong to criticize a method of game protection that only serves to punish paying consumers for their loyalty. That's according to Splinter Cell: Conviction's creative lead Max Béland. So there.

"We consider that protecting our PC games is vital to our business," he claims, "and will allow us to continue investing in the development of creative and innovative games on the PC platform."

It's all very well to want to protect your games, and I don't think anybody has ever argued against that. However, is tethering a customer with intemperate and inevitably ineffective DRM really an answer? Piracy is most certainly an issue, but providing actual incentives to purchasing the game, as opposed to forcing restrictions upon those who have already bought it, is bastardly conduct and could only serve to frustrate customers in the long run. 

Sort it out, Ubisoft. This DRM is crap.

Ubisoft DRM software “vital to our business”, says Conviction creative lead [VG247]








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40 comments | showing # 1 to 40
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Drzog's Avatar - Comment posted on 04/16/2010 11:23
Drzog
Ubisoft is dead to me. I don't plan on buying games from them regardless of what they do with their DRM from here on out and unlike most people who say they will boycott something and then buy it on release, I actually hold grudges forever.
sprldr's Avatar - Comment posted on 04/16/2010 11:23
sprldr
A representative of a videogame publisher talks bullshit, more at eleven
killatia's Avatar - Comment posted on 04/16/2010 11:25
killatia
Seriously how much more of this bs is Ubisoft gonna throw out before they relise that there DRM sucks ass. Hell Securom is better than this, atleast that DRM lets me play my games WHENEVER I WANT.
Maeloch's Avatar - Comment posted on 04/16/2010 11:30
Maeloch
This DRM has me avoiding Ubisoft like the plague. I usually play on the console, and only play PC games on my laptop on trips. Given the inconsistent Internet connections when away from home, this DRM basically makes their games unusable.
az060693's Avatar - Comment posted on 04/16/2010 11:37
az060693
Complete BS. I understand the sentiment, as all companies do indeed want to protect their investments; that holds true for any industry. However, what they refuse to understand is the fact that piracy will always be there, and that DRM will always get cracked. They waste millions of dollars for what? The delayed eventuality of their games being pirated? Look at Assassin's Creed 2, though it might have taken a while, its been cracked. Is it a victory for ubisoft just because its DRM delayed its eventual piracy? Of course not, they actually lost more, since the game was still pirated, and they spent extra cash developing the stupid DRM.
Bolduk's Avatar - Comment posted on 04/16/2010 11:42
Bolduk
They already know it's crap.

I live in Montreal and there's a video game tv show in which Ubisoft devs stop by each month (the studio is like at 5 minutes from there) to be interview on their current projects/games and they said they don't like the DMR system either, but they are out of solutions and hacking pisses them off.

But that doesn't mean I agree with them, I just understand why they need to do it. And I feel I should support my local gaming devs lol. Ok that doesn't exucuse anything I know... awww screw you, Ubisoft.
Drzog's Avatar - Comment posted on 04/16/2010 11:43
Drzog
So they know it's complete garbage yet they do it anyway because they are too unimaginative or competent to come up with a better solution that works for everyone or too proud to let Steam's more pleasant DRM do all the work. That just makes me hate them more.
pokota's Avatar - Comment posted on 04/16/2010 11:44
pokota
Perhaps it is vital, generally speaking, but I can say with all honesty that this particular DRM has cost them at least one sale. I only play strategy games like Settlers 7 on the PC, and would have bought that game already, but I'm just not going to deal with a game that potentially PUNISHES me when I want to play it. I refuse. Ubisoft WILL NOT see any money from me on any game that has this DRM, and moreover, I will think very critically before purchasing console version games from them, as well. I'm serious about this.
Monster w21 Faces's Avatar - Comment posted on 04/16/2010 11:49
Monster w21 Faces
When was the last time Ubisoft made anything for the PC worth two shits?
jawshoeuh's Avatar - Comment posted on 04/16/2010 11:50
jawshoeuh
dumb drm is dumb
Dv8thwonder's Avatar - Comment posted on 04/16/2010 11:51
Dv8thwonder
You want less DRM. Start cracking down on the pirates. Ubisoft is only doing what any company would do to protect it's IP's.
toadie's Avatar - Comment posted on 04/16/2010 11:52
toadie
Yyyyeah, good luck with that Ubisoft. Given what I know about this DRM, and what I know about Ubisoft's customer relations, I think I'll just take my wallet of money over here... away from the crazy people.
Face's Avatar - Comment posted on 04/16/2010 11:54
Face
I've never been particularly anti-DRM. I don't mind a validation here and there or limited installs. But my ISP is pretty crap and goes into phases of dropping for a second every few minutes. When that starts happening I jump into a single player game. This totally turned me off buying AC2 and Conviction for PC. I think it sucks that people who pirate the game get a better version of it.
Nozomu's Avatar - Comment posted on 04/16/2010 11:57
Nozomu
Vital? I have a proposal for you Ubisoft: biometrical exams as DRM. In fact, mandatory rectal exams *while* the user is playing. Profit!
Agent Orange's Avatar - Comment posted on 04/16/2010 11:58
Agent Orange
So I guess their definition of creative and innovative is console ports and mediocre sequels.

I wish I didn't enjoy gaming on PC so much. Then I could just put all of this out of my head but, seriously, fuck those guys.

@Dv8thwonder
It is not our responsibility to stop people from pirating software.
Xtian's Avatar - Comment posted on 04/16/2010 12:01
Xtian
An Ubisoft employee condones an action taken by Ubisoft. This is not news.
Hcapt's Avatar - Comment posted on 04/16/2010 12:04
Hcapt
Has the Assassins Creed 2 DRM been bi-passed yet?

DRM that is uncrackable isn't ineffective, unfortunately. And while I think anything can be cracked, I'm curious as to whether this DRM has been cracked yet.
puppy's Avatar - Comment posted on 04/16/2010 12:11
puppy
I'm sorry, but I'm just going to frank about this.

I'm from a third world country and games here are expensive. Though they cost just as much as some countries, our money doesn't count for a lot on a global level. I've pirated games for most of my life, but ever since I started working and realized the value of hard work, I've decided to buy original. I found my money's worth with Relic's COH and Infinity Ward's (Yes, I said it) MW2 (to name a few). And though you think I just buy games for the astounding MP, I also own all of Bioware's RPGs because I think they give me such value for my money. Because of buying original, I now look forward to deals. Because of buying original I look at reviews (Yes, sterling, I listen to you). Because of buying original, I want my money to mean something.

I appreciate EA's stand on buying original by providing more content via DLC. I even understand Activision's stand by removing dedicated server support. But what I CANNOT ABIDE BY, is Ubisoft fucking locking out consumers who've worked hard to save up for games they want to PLAY and should rightfully OWN.

I am so pissed I want to cry. I am so pissed because I was so excited for R.U.S.E and Conviction. Now, I am going to pirate them. I admit it. Now you know why.
Mushman's Avatar - Comment posted on 04/16/2010 12:17
Mushman
@Hcapt

Yes it has,and I don't mean the half assed crack that came just after release, but the full game has now been cracked, same with silent hunter 5. You can save offline, and play the game normally, I won't link you to the thread with the game on (for good reason), but a good look around the web will net you the result you are looking for.

I totally agree with protecting your investments, but securom and the like already provide a viable alternative, and so does steam, and GoG.com (completely free DRM games) it simply seems to be they are far, far too proud to work with valve and the like. Which is not unexpected given the company's previous track record, they are a very arrogant publisher.

I don't think this method will last long tbh, PC gamers are already spending their money on games that don't castrate them,(see BF:BC2's very strong sales) and the fact that AC2 and silent hunter 5 toppled out of Digital distro's sales charts quickly, and retailers, this type of DRM days are numbered.
Hcapt's Avatar - Comment posted on 04/16/2010 12:17
Hcapt
@ Zig83 - Can you pirate them? Is it possible?

I ask because I haven't heard of the Assassins Creed 2 DRM being worked around, and that uses the same DRM.
Revenile's Avatar - Comment posted on 04/16/2010 12:22
Revenile
To answer the questions, YES the game has been cracked, and works, I know people who are playing cracked versions.
cow's Avatar - Comment posted on 04/16/2010 12:48
cow
I guess I missed the part where Ubisoft has ever released a creative and innovative game on the PC.
KCalder's Avatar - Comment posted on 04/16/2010 12:54
KCalder
Devs, want to watch untold legions of PC players not buy your game and write off your franchise due to customer harassment? Better sort out a deal with Ubisoft then...

Haven't played AC, I don't see it doing anything I need. Even if they do come up with some new IP I gave a damn enough about to buy a game from them, there would be zero interaction between their DVD and my drive.
KingSigy's Avatar - Comment posted on 04/16/2010 13:10
KingSigy
Yeah, it's not essential in the least.
slosha69's Avatar - Comment posted on 04/16/2010 13:40
slosha69
How they even thought this would be a good idea is beyond me.
Rasamune's Avatar - Comment posted on 04/16/2010 13:43
Rasamune
"providing actual incentives to purchasing the game ... is bastardly conduct and could only serve to frustrate customers in the long run. "

I... think you got the order of your clauses mixed up.
jsutcliffe's Avatar - Comment posted on 04/16/2010 13:44
jsutcliffe
The DRM does seem to work though -- as far as I'm aware there are no *fully-working* cracks yet.

Which doesn't mean I like this bullshit DRM -- I'm not buying any Ubisoft games til it's either gone or proven to be reliable with no outages for legitimate players.
killias2's Avatar - Comment posted on 04/16/2010 13:50
killias2
I won't buy their games with this drn.
Rammstein's Avatar - Comment posted on 04/16/2010 13:59
Rammstein
...Or you could be playing the game just fine right now on 360. Did I mention FREE weekly DLC? Thanks, Ubisoft.
Shinokamikage's Avatar - Comment posted on 04/16/2010 14:03
Shinokamikage
@ Dv8thwonder

You're not quite wrong, but not exactly right either. A lot of the DRM methods that big publishers are using nowadays, are intrusive and go well beyond violating consumer rights. Pirates are always going to exist, these publishers just need to learn that they're only punishing their loyal paying customers. If you want to send a message to get through to the suits, just don't buy the game. Boycott it and educate more people about DRM.
Neroisonfire's Avatar - Comment posted on 04/16/2010 14:48
Neroisonfire
Drm is stupid. There's no developer that has smarter programmers than the entire
world. It really just hurts the law abiding folk. If anything, they should just not use drm. For
those who hack, it
might incite some support for the "good guys" in developing. Those who hack usually can't afford games, so
why hate on them.
KupoCheer's Avatar - Comment posted on 04/16/2010 15:11
KupoCheer
Do we have to have this conversation every time a new PC game is released? Yes, we know that the consumer doesn't like DRM. It causes headaches for them and ultimately does little to curb piracy (or so it seems). Publishers and developers don't want their work stolen (very reasonable), so they'll put it in anyway.They must have figures somewhere saying it wards off enough casual piraters to make it worth their while.

The end.
Adonai's Avatar - Comment posted on 04/16/2010 19:50
Adonai
I'm completely cool with serial codes & having to put the disc in the drive when I play. The latter is a small hassle but it's fair. But as Jim has said more than once, higher restrictions punish the people supporting the studio. Effing ridiculous.

Either plan for an amount of piracy and say ce la vie, or abandon the PC for consoles. Don't piss off the poeple still buying your game.
Skribble's Avatar - Comment posted on 04/16/2010 21:45
Skribble
So it's necessary to limit your paying customers experience, while pirates actually deal with no DRM at all?

Cool.

Fucking ignorant tossbags.
flea friend's Avatar - Comment posted on 04/17/2010 00:54
flea friend
I had been waiting for years for Ubisoft to start putting more effort into their PC games so they didn't run like crap (SC: Double Agent) and crash all the time *Dark Messiah of Might and Magic), and instead they did this.

I hope the pirates completely circumvent their protections and drive them completely out of business.
Kaspar's Avatar - Comment posted on 04/17/2010 04:22
Kaspar
Look at these cocks yammering on and on about the necessity of DRM on the PC. In Realityville, all their protection systems can and will be cracked by the pirates, it's inevitable.

Are the heads of these companies really so fucking stupid that they don't know this fact? What would that tell you about the industry?
Spartan's Avatar - Comment posted on 04/17/2010 07:49
Spartan
Fuck DRM and the people that support it.
DarthSeaBass's Avatar - Comment posted on 04/17/2010 09:35
DarthSeaBass
Ubisoft develop on the pc? I thought they just made shoddy console ports for the pc.
Dane Elwell's Avatar - Comment posted on 04/18/2010 13:10
Dane Elwell
Another lost sale here, Ubisoft. If you're counting...

Well, make that 3 potential sales - AC2, Settlers 7 and SC:C.

I'll probably pirate them and then delete them without playing, just so your piracy statistic goes up one more and you feel like you should withdraw from PC development, because you're certainly no longer welcome.
Katya's Avatar - Comment posted on 02/18/2011 04:01
Katya
That's according to Splinter Cell: Conviction's creative lead Max Béland. So there.
Best regards, Katya, CEO of xp burner, iscsi target software windows
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