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I’m a huge Tiger Woods fan. The man completely revitalized the sport of golf at a time when it desperately needed an infusion of youth, color (literally and figuratively), and energy. Not only that, he’s one of the best golfers in the history of the sport, with such incredible performances as his playoff win in this year’s U.S. Open at Torrey Pines, which he pulled off with a double stress fracture and a torn ACL both in his left leg. He’s a wizard when he’s got a golf club in his hands, and now the marketing geniuses at EA have proved it, once and for all.

Last year, a YouTube user called Levinator25 posted a video of a (perceived) glitch in Tiger Woods PGA Tour 08. Tiger somehow ended up in the water hazard, and took a chip shot out of the pond right into the cup. Now, we’ve got a brilliant viral-video-slash-advertisement for Tiger Woods PGA Tour 09 straight from EA Sports’ official YouTube channel.

I won’t say anything about the video; you’ll just have to watch it for yourself. All I’ll say is this: the comments of Levinator25’s original video are now filled with gems such as “PWNT BY EA SPORTS.”

[Via Kotaku -- thanks, Joe!]


Continue: More Viral Marketing stories





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33 comments | showing # 1 to 33

Cheeburga's Avatar
Cheeburga at 08/21/2008 20:10
EA has been doing a damn good job.
NihonTiger90's Avatar
NihonTiger90 at 08/21/2008 20:14
I saw this. EA has responded nicely.
mistic's Avatar
mistic at 08/21/2008 20:14
ea is pretty good at sports games :)

vid is fucking awsome :)
xe-cute's Avatar
xe-cute at 08/21/2008 20:16
I can't stand EA, But I must admit that was a good come back and also inline with there 'if it's in the game' policy... lulz.
Justice's Avatar
Justice at 08/21/2008 20:28
Great ad, can't fault it.
The-Excel's Avatar
The-Excel at 08/21/2008 20:32
For shizzle!
Shadowstew's Avatar
Shadowstew at 08/21/2008 20:35
Awesome! :O
GrayFox's Avatar
GrayFox at 08/21/2008 20:40
That was pretty awesome. I don't say this often, but great ad.
Jon2309's Avatar
Jon2309 at 08/21/2008 20:44
EA are doing a great job of making me not hate them anymore.

Now, Activision...
GameZombie's Avatar
GameZombie at 08/21/2008 20:47
Too adorable. I'm not a big fan of the company but for a minute thirty all I wanted to do was hug everyone that made this.
F Whipple's Avatar
F Whipple at 08/21/2008 20:47
simply the best, better than all the rest
skull13666's Avatar
skull13666 at 08/21/2008 20:53
i saw this on AOTS AMAZEMENT
superezekiel's Avatar
superezekiel at 08/21/2008 21:09
It's becoming a more and more distant thought every day to think of EA as a bad company.

It's like they realized that being a good, innovative, and progressive company is the best way to make money. And I'm completely fucking happy all around.
nanowerx's Avatar
nanowerx at 08/21/2008 21:13
Great Ad. But its just that, an ad. My feelings towards EA still havent changed.....though Activision has most certainly garnered a bigger percentage of my hate as of the last year or so.
Mystic Violet's Avatar
Mystic Violet at 08/21/2008 21:28
The amount of win in that video is immeasurable.
ScottyG's Avatar
ScottyG at 08/21/2008 21:42
Huh... didn't know EA made sports games... What's next, they'll make something to compete with the Madden franchise?

Very clever video. :)
TUoAnonymous's Avatar
TUoAnonymous at 08/21/2008 21:52
Nice. Although an outtakes reel would be better haha.

What you can't see is that the pond is filled with the corpses of all of EA's competition - they had to be hiding the bodies somewhere.
Paul Soth's Avatar
Paul Soth at 08/21/2008 22:46
Just be glad they didn't do this with Madden glitches.
Zero_armada's Avatar
Zero_armada at 08/21/2008 22:55
Oh man, there need to be more ads like this. +1 to EA.
balth's Avatar
balth at 08/21/2008 22:58
Now they're even saying they shouldn't sue pirates.

EA is quickly rising and Activivendiblizzardvision is sinking faster and faster in my opinion book.
Cataract's Avatar
Cataract at 08/21/2008 22:58
Saw this earlier today in the IRC. Awesome vid.
atastysammich's Avatar
atastysammich at 08/22/2008 00:05
How do We know what to believe in anymore?
Corak's Avatar
Corak at 08/22/2008 01:00
Pure win.
Danzflor's Avatar
Danzflor at 08/22/2008 01:59
I really Hate Golf Games, But when this guy arrived and whit the guys of EA Soports making his games, i say "finally i can stop playing Mario Golf", now whit this Ad, i definitly love EA :3

And that guy Was Owned from the bottom to the High Sky ;)
Ogu's Avatar
Ogu at 08/22/2008 02:07
I challenge EA to do an ad on the glitch paul soth posted
Stahlbrand's Avatar
Stahlbrand at 08/22/2008 02:53
I care nothing about golf, and less about golf games, but THAT WAS GREAT.

Who would have thought the oft-loathed people at EA had a funny bone in their collective body?

winrar.
Gibbo's Avatar
Gibbo at 08/22/2008 04:23
Guys, it wasn't a glitch, he's just that good. ;)
Holyetheline's Avatar
Holyetheline at 08/22/2008 10:04
tHIS IS BRILLIANCE.
mix's Avatar
mix at 08/22/2008 11:59
Man that is so awesome, EA did a fantastic job with this one!!!
Furnimus's Avatar
Furnimus at 08/22/2008 13:52
Wow, EA actually did something cool. Good job.
The Unforgivable's Avatar
The Unforgivable at 08/23/2008 19:40
It's not a glitch. He's just that good.
GohanGVO's Avatar
GohanGVO at 08/24/2008 23:50
EA leveled up to Awesome Level 4.
The Amazing Shenazin's Avatar
The Amazing Shenazin at 09/01/2008 13:51
BECAUSE OUR TIGER WOODS, IS AN AWESOME TIGER WOODS HE REIGNS!
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