Quantcast
Concerns with marketing and Haze stopped TimeSplitters 4 - Destructoid

DestructoidJapanatorTomopopFlixist



Concerns with marketing and Haze stopped TimeSplitters 4


11:00 PM on 11.27.2012
Concerns with marketing and Haze stopped TimeSplitters 4 photo



Speaking to GamesTM, former Free Radical staff Steve Ellis and Karl Hilton gave two of the major reasons why the TimeSplitters hasn't moved forward. In the early stages of development, "A small playable demo was shown to several publishers, but it didn't attract any publishing deals," Ellis commented.

"We pitched [TimeSplitters] to a lot of publishers, and from each of them we got the same two responses," explained Hilton. Firstly, they would ask what happened with Haze. We were the company that made a series of high-rated shooters and then we had released Haze, which wasn't as well received. This worried them.

"Secondly, their marketing person would say something alone the lines of, 'I don't know how to sell this.' The unanimous opinion among all publishers that we pitched TimeSplitters 4 to is that you can't market a game that is based around a diverse set of characters and environments -- you need a clear and easily communicated marketing message, and TimeSplitters doesn't have one."

I see where the marketing folks are coming from to some extent, but it's not like TimeSplitters is a new IP -- far from it. With the right budget, I have to believe it could still do well. Hell, re-release one of the prior installments digitally to test the waters. As for Haze ... well, yeah. Those comments speak for themselves. That said, surely lessons have been learned from the experience.

[Via GamesIndustry International]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






First-person shooter

5:00 PM on 04.14.2014
Blue Estate is coming to the Xbox One and PS4 this year

Based on the comic book series Blue Estate, Focus Home Interactive adapted the property into an on-rails shooter for the PC back in 2013. It was made exclusively for the Leap Motion accessory, which turned your finger into a ...more



4:18 PM on 04.12.2014
Titanfall's first DLC is Expedition, comes out in May

During Respawn's PAX East panel on the development of Titanfall the team announced its first new DLC, Expedition, which takes place after the story (it had one) of Titanfall. Shown off in the above screen is Swampland, where ...more



1:40 PM on 04.12.2014
Evolve has changed to allow for more customization

The very core of Turtle Rock's Evolve revolves around the four versus one premise, and even though it's only been two months since we last saw it, the "one" side of things has since undergone some changes. The developers...more



View all First-person shooter






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more