[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Codies: Pre-owned market is 'causing the industry pain'

2:40 PM on 12.14.2010·  2 minute read   ·  Jim Sterling@JimSterling
0

They've tried insulting pre-owned consumers, they've tried holding content ransom, and now the enemies of secondhand software are attempting a pity plea. Codemasters boss Rod Cousens has appealed to the conscience of gamers everywhere by painting a grim future for the industry if things continue as they are. 

"If things don't change, if pre-owned continues to grow and tensions around it increase, we'll all suffer pain," he says. "The retailers will say they're not going to stock your product if you support online and the software creators will say: 'We're not going to give you the product if you keep doing pre-owned, we'll stick it out as an online experience.'

"But the online experience will not make up for the lost revenue retail brings in. Then retail will lose out on pre-owned stock [as there'll be no new boxed games] so there'll be pain there. At the same time, they'll be hacking and slashing prices because of the price war so margins are low - whilst the powers that be [in supermarkets] will allocate shelf space to something other than games. How f*cking clever will the industry look then?"

I've long been a supporter of the used market, and I am not swayed by Cousens' viewpoint. Publishers want to have their cake and eat it too -- charging $60 for new games while demanding that nobody waits for a cheaper alternative. Sorry, but most gamers are unable to afford such a market. Publishers have to make the first move. Moaning about a market that's evolving, while refusing to evolve with it, isn't going to work. 

'Pre-owned games causing the industry pain' [CVG]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Codemasters #Used games #Wahmbulance
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

User Avatar
tomleb


Since 6:30 PM on 01.13.2014

tangyrobot
tangyrobot


Since 12:30 AM on 08.21.2009

ObliqueZombie
ObliqueZombie


Since 2:16 PM on 10.27.2014

MacSalty
MacSalty


Since 9:13 AM on 02.01.2013

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!