Activision co-founder Alan Miller believes that the resentment some gamers feel toward the evil publisher is a bit "strong" and has suggested we tone it down a bit.
"As a publisher, you’re taking the risk," he said. "And it’s not just the development risk, it’s also the marketing risk. It’s a very expensive proposition, and you don’t have the luxury of putting products into the market that you don’t think are going to perform and be profitable.
"I think it’s a little bit strong, that reaction. It’s very difficult to be a games publisher -- your objective is to make enough money to continue in the business and make new games. I know they’re not a very extravagant company; I know several people that work there who don’t have plush offices -- and they try to create wonderful products."
I don't doubt that many people who work for Activision are great guys. I don't think that the company is the the puppy-killing writer of the Necronimicon. However, it deserves a lot of the flak it gets, in my opinion. That whole Guitar Hero thing? Totally on the shoulders of Activision and its demands for endless spin-offs and sequels.
Activision is the corporate equivalent of a child with access to unlimited amounts of ice cream -- it eats until it's sick, and other people have to deal with the mess.