hot  /  reviews  /  video  /  blogs  /  forum

Co-founder finds Activision hate 'a little bit strong'

4:20 PM on 02.22.2011 // Jim Sterling
  @JimSterling

Activision co-founder Alan Miller believes that the resentment some gamers feel toward the evil publisher is a bit "strong" and has suggested we tone it down a bit.

"As a publisher, you’re taking the risk," he said. "And it’s not just the development risk, it’s also the marketing risk. It’s a very expensive proposition, and you don’t have the luxury of putting products into the market that you don’t think are going to perform and be profitable.

"I think it’s a little bit strong, that reaction. It’s very difficult to be a games publisher -- your objective is to make enough money to continue in the business and make new games. I know they’re not a very extravagant company; I know several people that work there who don’t have plush offices -- and they try to create wonderful products."

I don't doubt that many people who work for Activision are great guys. I don't think that the company is the the puppy-killing writer of the Necronimicon. However, it deserves a lot of the flak it gets, in my opinion. That whole Guitar Hero thing? Totally on the shoulders of Activision and its demands for endless spin-offs and sequels.

Activision is the corporate equivalent of a child with access to unlimited amounts of ice cream -- it eats until it's sick, and other people have to deal with the mess. 

Anti-Activision angst "a little bit strong" - Miller [GI.biz]


 Reblog (or) Blog Reply



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.
advertisement:




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
What is the meaning of life, and do you have any more pizza rolls?
You may remix all content on this site under Creative Commons with Attribution
- Living the dream, Since 2006 -