Quantcast
Destructoid Japanator Tomopop Flixist
Dtoid Forums now support TapATalk and ForumRunner on your iOS/Android devices. Whoot.

Cliffy B lashes out at 'tabloid' videogame journalism photo

Epic's Clifford Bleszinski has hit out at what he called "tabloid journalism" amongst the enthusiast press following a supposed misquote that had him criticizing Japanese developers. The Gears of War creator was alleged to have stated that Japanese studios couldn't keep up with Western technology, a claim that Cliffy B claims is false. 

"Internet tabloid alert: I said *nothing* about Japan not being able to keep up with the US regarding tech," Tweeted the developer. "There are plenty of existing and upcoming Japanese titles that look amazing. I have nothing but the utmost respect for those devs. If this 'journalism' continues devs will only be able to recite fact sheets verbatim.

"Websites intentionally publish misquotes and out of context pullquotes to create forum flamewars which generates traffic and profit."

I'm not sure if posting this very story would be considered an ironic example of tabloid journalism, but at least we can say that Cliffy's not being misquoted in this instance. It's also a very interesting point to bring up that bears discussion, especially at a time when it's become en vogue to criticize so-called "game journalism."

One can't deny that there's a lot of silly business that goes on in gaming media. Misquotes, dodgy headlines, and all manner of drama can ensue from hyperactive bloggers. I can't say I haven't screwed up myself in being overexcited and typing faster than my brain can engage at times, but that's because we're enthusiasts, learning as we go and hopefully remembering our mistakes.

Still, you only ever see developers complaining about this kind of "journalism." I'd like to see a developer call out some of the other examples of shady writing -- say, an overhyped preview or misleadingly positive review? Let's see outspoken developers call those out, as well as the more "negative" stuff.








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

64 comments | showing # 1 to 50
prev
next 50 comments

king kong five's Avatar - Comment posted on 06/09/2010 01:03
king kong five
Cliffy B. eats penises for breakfast. I'm a reliable source.
Thanatos's Avatar - Comment posted on 06/09/2010 01:08
Thanatos
Haha oh wow. No, you've never made an Inflammatory post to generate flaming and revenue. Not once.
Nortonantivirus's Avatar - Comment posted on 06/09/2010 01:09
Nortonantivirus
@king kong five
Pics or it didn't happen.
Usedtabe's Avatar - Comment posted on 06/09/2010 01:09
Usedtabe
No sympathy for him. This is the same man who promised Gears2 would not have any lag nor would there be any host advantage. Nothing but lies.
vodshuggah's Avatar - Comment posted on 06/09/2010 01:12
vodshuggah
That's the biggest reason I hate N4G, it's all tabloid and "10 reasons X is better than Y" followed by "10 reasons Y is better than X" and it gets pushed like it's actual news from actual journalists
Thanatos's Avatar - Comment posted on 06/09/2010 01:12
Thanatos
Also, being an enthusiast is not an excuse for crappy jouralism. Every 15 year old and his dog his a "games journalist" now, and I'm seeing less and less difference between them and the reputable sites. Journalism in gaming is a joke.
matrixdude171's Avatar - Comment posted on 06/09/2010 01:12
matrixdude171
There's no way to be misquoted in that answer. Face it, you've made one good franchise and think you're the shit. Frankly, mech is from Japan so you're pretty much copying their stuff now, in a really bad way. I bet he likes all the journalism that hailed his GoW games as the shit too.
Harris Hatsworth's Avatar - Comment posted on 06/09/2010 01:17
Harris Hatsworth
If only Destructoid could be as respectable as the Huffington Post or Fox News then we'd have nothing to worry about. Shady games "journalists"; I hope you have trouble sleeping at night for feeding this chimera Mr. Sterling.
PwnanObrien's Avatar - Comment posted on 06/09/2010 01:18
PwnanObrien
Blog trolls make guys like Cliffy B. and David Jaffe out to be some sort of villains mostly out of really vague jealousy. I don't get it. Maybe there's a legit reason for all the backlash. Is Cliffy B. pissing in your cereal when you wake up? Did he bang all your moms? If so she probably enjoyed it. You should want your moms to be happy.

No? None of that happened? Well then maybe he's just a guy who makes videogames.
MasterBalls's Avatar - Comment posted on 06/09/2010 01:22
MasterBalls
It's even worse when they misquote something as fact, they're notorious for doing it to Nintendo, taking the smallest little aside comment as absolute fact.
somnambulist's Avatar - Comment posted on 06/09/2010 01:36
somnambulist
Good point. Maybe while he's at it he should also consider the fact that the companies, like the one he works for, only want people like him reading from press releases in the first place. I'd like him to show me a decent interview with someone like him that wasn't just advertising their upcoming game. It just doesn't happen, and I don't think the tabloid writers are the only ones to blame for that.
SentinelLyons's Avatar - Comment posted on 06/09/2010 01:45
SentinelLyons
I doubt any of your guys at destructoid have to worry about anything, I think you guys aren't in it only fro the profit, which makes the misquoting and pulling things out of context impossible for you guys.
pwnsauce's Avatar - Comment posted on 06/09/2010 01:47
pwnsauce
Extra Extra read all about it: Cliff B of Epic was born without genitalia says: "doesn't affect development process"
coffeewithgames's Avatar - Comment posted on 06/09/2010 01:53
coffeewithgames
So, I guess Destructoid is like the "tabloid" media when they titled this "Cliffy B", after Cliff has said he doesn't want to be called that anymore?
Sir Legendhead's Avatar - Comment posted on 06/09/2010 01:55
Sir Legendhead
"Websites intentionally publish misquotes and out of context pullquotes to create forum flamewars which generates traffic and profit."

Well, except the ones who do it for what may be a higher purpose. Some websites are just awesome that way. :)
matty125's Avatar - Comment posted on 06/09/2010 02:04
matty125
Everybody plays the fool ...sometimes~
Niero's Avatar - Comment posted on 06/09/2010 02:06
Niero
Jim, please re-title the article from "lashes" to "firmly corrects"

I kid! I kid!
madfigs's Avatar - Comment posted on 06/09/2010 02:06
madfigs
Aren't we supposed to refer to him as Young Clifford now?
MasterBalls's Avatar - Comment posted on 06/09/2010 02:17
MasterBalls
Websites that rhyme with Blotaku and Croyfiq do this ALL THE TIME
DonHonk's Avatar - Comment posted on 06/09/2010 02:24
DonHonk
Games journalism is a joke 99% of the time.
Maniac's Avatar - Comment posted on 06/09/2010 02:30
Maniac
M'kay. How about this line?

"Would they benefit from using the Unreal Development Kit? To be frank, this is largely not my department," he continued in a moment of diplomacy before saying, "Knocking on Japanese doors and saying 'hey, if you use this you can cut through a lot of the costs of building your own engine plus have a better game that comes out sooner and costs less money.' It's pretty much that simple"

Translation: "Use our superior engine to save money, duh."
Kyogissun's Avatar - Comment posted on 06/09/2010 02:43
Kyogissun
@MasterBalls: Bullshit, neither Joystiq NOR Kotaku have REALLY done that kind of thing.

You want a REAL example of a site that does 'tabloid' like news? Try Sankaku Complex. Not only do they report some pretty fucked up news, but they often blow a fairly normal situation out of proportion or shit talk video games for the sake of controversy.

Be wary though, it's NSFW.
Brian Keljore's Avatar - Comment posted on 06/09/2010 02:52
Brian Keljore
@ coffeewithgames

The man makes games with men made out of meat and bovine growth hormone. He will never shake the Cliffy B title.
pbrand's Avatar - Comment posted on 06/09/2010 03:02
pbrand
"I'd like to see a developer call out some of the other examples of shady writing -- say, an overhyped preview or misleadingly positive review? "

JIM! 4/10 for FFXIII was TOO HIGH!
Enkeixpress's Avatar - Comment posted on 06/09/2010 03:06
Enkeixpress
Fucking ugly bitch
Usedtabe's Avatar - Comment posted on 06/09/2010 03:22
Usedtabe
@Kyogissun: Yes, Kotaku has.
Electrium's Avatar - Comment posted on 06/09/2010 03:27
Electrium
Timely, with the latest Electric Hydra.

The guy has a point...kind of. I'm under the impression that the same is true for <b>all</b> news media, not just blogging.
JustLikeBuck's Avatar - Comment posted on 06/09/2010 03:37
JustLikeBuck
Games Journalism is a far worse beast than it was 10 years ago.

Then I'd get excited for things like E3, now I can't stand it because every game site (Destructoid included) wants to post about every single rumour or quote or ESRB rating.

I think this applies to all journalism, though - most of the news is stuff that's about to happen: "The President will later today...", "BP is expected to plug the whole...", "A review (published later today) about the 9/11 attack is expected to say...".

That's not news. It's Futures.
KingSigy's Avatar - Comment posted on 06/09/2010 03:51
KingSigy
Why get mad about over-positive reviews? If we all stated what we really thought of Gears of War, CliffyB would be out of a job.
Seolfer Wulf's Avatar - Comment posted on 06/09/2010 04:03
Seolfer Wulf
I know how Clifford Bleszinski feels. I too believe that Jim Sterling is solely responsible for everything bad in this world.


Next Epic Spin-off game "Jims of War" to be announced soon. You play Jim Sterling and his clone who are battling their way through a fair and just Marxist society to bring about a reign of tyranny and oppression in the form of bad journalism and flaming.

"In society where everybody is equal. Jim is just a little MORE equal."
KrazyKraut's Avatar - Comment posted on 06/09/2010 04:05
KrazyKraut
i remember the time when...when games where meant to be played and not to start bitchy journalism or when game devs started to try be the new PEREZ Hilton (no, thats not a mistake).

Destructoid, has the same problem. Always the sarcasm, the small portions of hate.

What happend to the dream of the "video game club" you always wanted, Niero?
ChaosTeaCup's Avatar - Comment posted on 06/09/2010 04:15
ChaosTeaCup
" If we all stated what we really thought of Gears of War, CliffyB would be out of a job."

I think you're overstating your own opinion there. Millions of copies sold, millions of players online says that you might just be talking out of your ass.

And my gosh, what a self-important bunch of pricks gamers have become.
Necron117's Avatar - Comment posted on 06/09/2010 05:02
Necron117
Cliffy B, great game developer, no so great discussion generator.
StingingVelvet's Avatar - Comment posted on 06/09/2010 05:28
StingingVelvet
I have yet to see a real gaming journalist outside of Edge, to be honest. Gerstman comes close, but even he is not quite there.
Toadofsky's Avatar - Comment posted on 06/09/2010 06:37
Toadofsky
Game journalism, is a joke.

Fact checking seems almost non-existant since everyone thinks Pachter's word is complete truth.
Super Drybones's Avatar - Comment posted on 06/09/2010 09:48
Super Drybones
Forgot this place doesn't autosize

pokota's Avatar - Comment posted on 06/09/2010 09:54
pokota
He's exactly right. The practice of pulling quotes out of context just to get people fired up is widespread in the videgogame news profession. The whole "we're just bloggers" excuse is horrible, as well. You can't expect credibility with reviews and editorial when you're also throwing up shady, out-of-context interview quotes.
adamkirby1's Avatar - Comment posted on 06/09/2010 09:58
adamkirby1
A large portion of the gaming community DEMANDS good reviews regardless of quality (see also: eight-point-eight, killzone2), and between that and the fact that gaming "journalism" mostly amounts to advertisements for whoever the article is about, it's no surprise that people don't take it seriously (except for the people who take video games TOO seriously)
Jim Sterling's Avatar - Comment posted on 06/09/2010 10:02
Jim Sterling
I love how everybody is putting the blame entirely on games journalists without looking at themselves. Ever thought WHY writers write this way? Could it be because it's the only thing readers are responding to?

Going off personal experience, I still do original content and interviews and stuff, but sometimes I wonder why I bother because that's NEVER the shit people show an interest in. They give a shit about the console war stuff, the flamebait stuff. When readers actually demonstrate that they WANT real journalism, maybe they'll get it.

So far, there's very little evidence to suggest that a game "journalist" doing real "journalism" isn't wasting his time.
rsquad's Avatar - Comment posted on 06/09/2010 10:03
rsquad
I can't get past the irony that this story is being posted by one of the biggest offenders of this practice.
Jim Sterling's Avatar - Comment posted on 06/09/2010 10:06
Jim Sterling
"I can't get past the irony that this story is being posted by one of the biggest offenders of this practice."

Please point me to where I interviewed a developer and then misquoted them.
Springsteen's Avatar - Comment posted on 06/09/2010 10:09
Springsteen
So, was it said or not? One thing is taking it out of context, another is inventing some quote and spilling it on the internet.

I can deffinitely see him saying that, and it doesn't matter how you try to read it, it always comes off as being utterly asshole-ish. As someone said above, he made one great game with a copy-paste sequel and thinks he's revolutionizing the industry.

Specially when you realize after Bulletstorm's announcement that his creativity is limited to changing the colours of the backgrounds of meat-slicing and stuff-shooting.

When it boils down to it, most of innovation in the industry comes from Japan. If we depended on Cliffy Bs alone we'd have the same shit year after year. GOOD shit, but the same shit nonetheless.
Android8675's Avatar - Comment posted on 06/09/2010 10:10
Android8675
Ah Cliffy C (Downgraded), still the total d-bag. If you don't like tabloid journalism, stop attracting their attention by making stupid comments like this. Shouldn't you be more concerned that one of these days people are going to realize your games are total crap?

Just sayin... Can't wait for GoW4... (What do you mean GoW3 hasn't come out yet?)
electrikmayhem's Avatar - Comment posted on 06/09/2010 10:15
electrikmayhem
ZOMG GUIZ THE 3DS IS GONNA HAV LYK3 GRAPHICS THAT R AS GUD AS DA PS3!!!1!1!1one!

That was every fucking website the other day.
ogmaster's Avatar - Comment posted on 06/09/2010 10:20
ogmaster
I just have to say, Cliffy B. is a fucking BABY. Guess who get's misquoted on a daily basis by journalists? The President! Take the good with the bad. The bad is that you get misquoted and some flaming articles are made. The good is that he's now he's a god to a bunch of nerds. This is along the same lines of Britney Spears crying about the Paparazzi.
Elsa's Avatar - Comment posted on 06/09/2010 10:21
Elsa
Chocolate cures cancer!
Yeah, regular newpapers, TV news and news magazines never use pull headlines to draw us in, they never misrepresent facts, they never present studies and results without telling us who funded the study, who did the study and the basic numbers in the study (that chocolate cures cancer headline was everywhere a couple of years ago... but it was never mentioned that Mars, the chocolate bar manufacturer, was a large contributor to the study, that it was a laboratory study only on cells and that the chocolate additive only slowed the cancer cell growth of a few of the cancers it was applied to.... in other words it was a complete farce).

Cliffy B is complaining about "journalism" in today's world... not "games journalism". The good thing is that gamers are actually quite net-literate and we actually see stories like this or even the original twitter post. Unfortunately the chocolate cures cancer details were never released unless you did a LOT of digging... you just saw the headline and ate chocolate thinking it was good for you.
ranman311's Avatar - Comment posted on 06/09/2010 10:26
ranman311
"Please point me to where I interviewed a developer and then misquoted them."

Maybe not that, but you just complained about flamebait and then lashed out at the very readers of your site. Pot, meet Kettle.

Sidenote: I can always tell a Jim article on this site before checking the author because it'll be pissy and whining about something.
bobyoko's Avatar - Comment posted on 06/09/2010 10:32
bobyoko
i see your point there, jim. with the people wanting flamebait articles and all. BUT i'm pretty sure that it's possible to maintain a website without the flame threads. gonintendo does a pretty good job at it, they don't do op ed, but there isn't much flame on their site. i think it has more to do with who the games/articles are being written for, ie the new to the real world, entry level college student. let's face it, that college freshman is only going to be interested in playing games where things blow up, and blogging about how nintendo is for pansies, etc.

i've been avoiding sites due to this issue, dtoid included, but i understand that i'm a minority gamer. turning 30 this year, don't own ps60, and don't follow electronics trends. my point after all of that is, if you write articles for more cerebral readers, you will see the change you're looking for in readership. there are far less gamers out there that will read your posts, but you could actually make a difference to the gaming community. as it stands "gaming journalism" is a joke, and is going to remain that way until someone makes a site designed for adults instead of children.
Stigmeyer's Avatar - Comment posted on 06/09/2010 10:32
Stigmeyer
If Cliffy would just shut his farking mouth then he would not have to worry about him being misquoted.
prev next 50 comments

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!