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Here's the original Dugg story from way back. This is a follow-up: In January we ran a story about the retracted Circuit City $40 off coupon that sent everybody who hadn't scored a Wii running into their stores the next morning. I was there to watch them refuse everyone that came in with the printout get rejected at unsuspecting cashiers as managers sheepishly hid behind closed doors: It was industry bullshit in its purest form.

Anyway, we urged affected customers to stick it to the man and file a complaint with the Better Business Bureau and you will die when you read Circuit City's response to Dtoid reader Parrothead Ben:

COMPANY'S RESPONSE:
February 15, 2006

Jennifer Durham
BBB Serving Central VA
701 E. Franklin St., Suite 712
Richmond, VA 23219

RE: Benjamin Hedrick
Dear Ms. Durham:

I am writing in response to your letter regarding Benjamin
Hedrick's complaint to the Better Business Bureau. Thank you for forwarding this matter to our attention. Mr. Hedrick complains
that  he has unable to use a $40 coupon for his purchases.

I have reviewed the information provided. I apologize for this
situation. Unfortunately, we were unable to accept the coupon as the terms of usage had changed. (What?!!) We reserve the right to make changes to our advertisments, coupons, etc.

We regret any inconvenience Mr. Hedrick may have experienced.

Sincerely,
Marilyn Pando
Executive Assistant
Circuit City Stores, Inc

O RLY?  Uh, no you don't. You don't reserve the right to make us Mastur-bait and switch. I talked to all of those guys that stood out there in line and they could have gone other places closer to their houses like Target or Best Buy but they came their to shop, and due to short supply they had to take it or leave it. (sigh) Gotta say it: SHADY BUSINESS PRACTICES! OH MY GOD THAT IS SO SHADY! SHADY! Could you imagine if these people ran car dealerships?

Luckily, we do have the right to show their snotty little letter to our few million readers so that they know better next time to trust a coupon from Circuit City. Jou' mess with one of us, jou' mess with the whole angry robot army! Digg this sh*t! BAD PRESS FTW! 

[Thanks Ben]


Continue: More The almighty dollar stories





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54 comments | showing # 51 to 54

Serpentish's Avatar - Comment posted on 02/21/2007 17:01
Serpentish
Tell it like it is Niero. I just find it funny that my bro managed to use that coupon and the cashier was like "Hey that's a good deal" so he kept it for his own later use.
Husky Hog's Avatar - Comment posted on 02/21/2007 21:02
Husky Hog
CIRCUIT CITY SUUUUUUUUUUUUUUUCKS
Antimat3r's Avatar - Comment posted on 02/21/2007 22:37
Antimat3r
Not shoppin there anymore...ya rly!
opnotic's Avatar - Comment posted on 02/22/2007 00:41
opnotic
I think there is a lesson for businesses in general to learn here. Coupons for money off any product in general with manufacturer restrictions IS meant to get the consumer in the store with hopes they will be overwhelmed with the awesome products than they would buy more than they initially went there to purchase. That "Nintendo" was added to list of manufactures excluded after the initial coupon printing, is simply bad management by the business. It wasn't until after the first print they realized they offered something without a proper intelligence required to run a business.

I think if businesses were smart(er) they would incorporate their intent into the initial offer. Say "50 dollars off any product worth more than 50 dollars so long as you buy something else worth more than 50 dollars too." Yea it's wordy. But it could be sold. Even then, you need the intelligence to offer it at the right time. Even doing a coupon like that, at the time they did here, would have just meant that everyone got Zelda for Wii cheaper than they were willing to pay.

Intelligence. It was Completely absent here, and is probably some indication toward why Circuit City has done so poorly as a company.
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