Look, I'm a fan of NBC's action-comedy Chuck, but there's no doubt that the producer of the show are the kings of product placement. I couldn't count on both hands the number of times one of the characters was eating (and then commenting on) a tasty Subway sandwich. Hey, this is our fault -- we all fast forward through commercials or leave the room, right?
So I guess this is the next step: build an entire episode (or in this case, a "webisode") around a product, in this instance, Halo: Reach. In this series, Chuck character's Jeff and Lester go on a road trip in search of Bungie's upcoming first-person shooter. The character Lester actually says, out loud, the game's name and the date of its midnight launch before saying "I refuse to live without the new Halo."
A paid advertisement in the guise of a television program doesn't get more obvious than this, but fans of the show should get a kick out of the extra content featuring characters they love. Just remember, Halo: Reach launches on September 14, and you should start lining up for the midnight launch now. Consider bringing a Subway sandwich as a snack; you might get hungry waiting in line waiting for Bungie's latest, available exclusively on Microsoft's Xbox 360 this fall!
Uh… yeah.
Contest:
7:00 PM on 09.07.2010
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I don't like Gears.
But I do remember loving Halo 3 multiplayer. Colourful armor, insane weapons and comedy inducing vehicles.
I never watched any of the NBC web materials and I figure I may as well uphold tradition.
Also, agreed with brownjohn - the iPad advertisement EPISODE was god awful.
Surprisingly i'm not excited for reach at all.
But this Halo thing seems dumb. Oh well, it's supplemental material and not the actual show.
It's not like they've dedicated a huge chunk of a series' storyline to Halo: Reach! It's just Jeffster goofing around in a 5 minute YouTube vid that'll only ever be spoken of again when it hits the DVD extras!
Like fozzyozzy said, it's deals like this that keep the show going - so I'm all for them as long as they keep Chuck on our screens and are done with some class by the writers!
Fuck.