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Chevy Volt coming to Kinect Joy Ride

9:00 PM on 06.24.2010 // Ben Perlee

Look, as a hippie-dippy hipster from the the hippiest part of the world (read: Sebastopol, CA), I know the power of patcholi oil, why ladies protesting topless down the main street is going to stop the war in Iraq, and where the nearest place I can buy cruelty-free moccasins is. Janis Joplin ain't got s**t on my shirtless bead-wearing and Jerry Garcia, while going to my high school, only stayed for one year before transfering and I was there all four. Also, they are dead, so both can suck it.

Thus, I think I can say that my facetious mastery of stereotypical left-leaning tree-sitting clearly means I am the best person to describe Microsoft's addition of the plug-in electric hybrid Chevy Volt as a racable car in the upcoming Kinect title Kinect Joy Ride. How do you unlock said car, which in real life will probably be around $40,000 and too expensive for many people? By watching an advertisement on Xbox Live or online. The marketing devils at Chevy and Microsoft must be tipping their hats to each other, I'm sure. 

So how do I feel about this? Well, considering my Xbox uses more energy than probably most other devices in my life, and that the Volt is an electric hybrid that a: does not end fossil fuel consumption and b: when using electricity gets much from the power grid that, yes, probably uses fossil fuels, I'm actually pretty apathetic. This is a marketing push through and through, and while the addition of the Volt into a kid-friendly kart racer (yes, that's the image you want to make of your car Chevy, a kid-friendly kart racer) is neat, I doubt it's going to make anyone go out and buy the hybrid. Toning the mean down, it's a fun little addition, but not much more. Does the addition of the Chevy Volt make Kinect Joy Ride more interesting for you?

[Source: CNN]



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