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Check out what I got in the mail yesterday photo

As a general rule, I don't check for mail sent to my apartment. I've always kept my parent's address as the location for any bills that I couldn't have handled via e-mail (of which I have none at this point). Before living with someone who actually received correspondence from people, it was not unlikely for six months to pass before I bothered to check for anything.

Late last night, I was reminded of some mail on its way and dutifully trundled out to the mailbox to see if it had arrived when I came across this curious item. In a plain white envelope with a standard mailing label and no return address came the contents you see in the above photograph.

It was a little odd that I would get a brochure for a psychiatric hospital located in Michigan but I've had my share of strange things arrive in my mailbox. What first clued me in to some shenanigans being afoot was that the letter originated from Oregon and the return postcard was addressed to a PO Box in Texas.

So, I twittered about it and quickly discovered that I was not alone. Hamza had received the exact same letter and had thrown it out without a second thought. A quick Google search found that the fine folks at Giant Bomb have received it also. This is clearly viral marketing.

For what, exactly, I have no idea. I'm currently trying not to think about it lest it occupy all my time better spent on other things. But, hell, you guys obviously aren't doing anything important right now. I've included some photos in the gallery below so you can check out the text and get started on the hunt (sorry, no scanner). What do you think it could all mean? 


LAUNCH GALLERY (5 IMAGES)
Photo Photo Photo Photo Photo
 

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45 comments | showing # 1 to 45

Qalamari's Avatar - Comment posted on 05/27/2009 04:12
Qalamari
Fascinating. "It's always darkest before the dawn" is the slogan of the Argent Crusade in World of Warcraft. Or this could be a sister campus to Arkham Asylum. From the Giant Bomb article though, I think their supposition is a little more plausible than either of mine.
Justice's Avatar - Comment posted on 05/27/2009 04:14
Justice
Pretty cool when they send you stuff without saying who they are. Kinda stalkerish actually, watch out Conrad!
Justice's Avatar - Comment posted on 05/27/2009 04:15
Justice
Actually Alan Wake kinda fits this viral marketing. When will that damn game come out!
maedhros's Avatar - Comment posted on 05/27/2009 04:16
maedhros
Don't know if anyone noticed, but "Alan Wake" takes place in Bright Falls. So "Alan Wake" is definitely a likely possibility.
psycho terror2's Avatar - Comment posted on 05/27/2009 04:18
psycho terror2
giant bomb seem to think it's to do with alan wake, and for some reason that was the first thing i thought despite knowing almost nothing about the game.

i think at some point i'm going to have to start my own fake viral marketing campaign. send identical cyptic packages to the right people, and it's sure to create a fuss.
Ali D's Avatar - Comment posted on 05/27/2009 04:24
Ali D
I think the Alan Wake plot has something to do with the main guy going to some sort of retreat after having a breakdown or something. Considering it's pretty vague, Alan Wake would be my guess too.
BonzaiRob's Avatar - Comment posted on 05/27/2009 04:44
BonzaiRob
It's all a bit of A Mynd Faulker, isn't it?
Addington's Avatar - Comment posted on 05/27/2009 05:15
Addington
You should fill out the card, send it in, and see what you get in return.
TheToiletDuck's Avatar - Comment posted on 05/27/2009 05:19
TheToiletDuck
I thought Alan Wake as soon as i saw it.

"it's always darkest before dawn" I'd never heard that proverb before, it's kind of cool.
TorpedoTed's Avatar - Comment posted on 05/27/2009 05:35
TorpedoTed
"it's always darkest before dawn"

that was in a movie ive seen recently...cant remember what....some movie with a fight in it....
TorpedoTed's Avatar - Comment posted on 05/27/2009 05:39
TorpedoTed
Harvey Dent a.k.a Two Face.
Its from the movie The Dark Knight.
Quistnix's Avatar - Comment posted on 05/27/2009 06:18
Quistnix
I also thought Alan Wake, but with a tiny bit of The Secret World on the side..
Das Ferret's Avatar - Comment posted on 05/27/2009 06:21
Das Ferret
I recognised "It's always darkest before the dawn" from The Dark Knight. Arkham Asylum maybe?

I dunno, I'm not good at this whole "subliminal message" shazzam.
Super Mega Hyper's Avatar - Comment posted on 05/27/2009 06:31
Super Mega Hyper
As a rule, Weird shit = kojima.
RonBurgandy2010's Avatar - Comment posted on 05/27/2009 06:34
RonBurgandy2010
Huh, the guy's signature looks kind of fishy. Anyone care to take a crack at decoding it?



Also, if this is Alan Wake, I think we just figured out what the team has been doing fort the last two years.
Woocifer's Avatar - Comment posted on 05/27/2009 06:56
Woocifer
Ok it HAS to be Alan Wake because before I even looked at these comments I thought of Alan Wake too. If it is... the designer and person behind this mini-campaign is a genius.
Roryzilla's Avatar - Comment posted on 05/27/2009 06:57
Roryzilla
Alan Wake
xe-cute's Avatar - Comment posted on 05/27/2009 07:13
xe-cute
BUBBLE BOBBLE 3!!!!!!1111oneoneeleventyone
thecfr's Avatar - Comment posted on 05/27/2009 07:39
thecfr
100% Alan Wake. It's clear from the pictures. He does in fact to go a psychiatric hospital for his insomnia. You fight the monsters in the game with light. The whole bright dawn name is just irony pointing that out.
Midgetsnowman's Avatar - Comment posted on 05/27/2009 08:08
Midgetsnowman
...Seriously?

a bunch of geeks on a website? nerds even. and half of you first think BATMAN movies when the catchprase "its always darkest before the dawn" comes up?

That phrase has been around since like..forever.
cbebop007's Avatar - Comment posted on 05/27/2009 08:45
cbebop007
Alan Wake. PLEASE be Alan Wake.
Nick Chester's Avatar - Comment posted on 05/27/2009 08:49
Nick Chester
Yeah, I got this too and I immediately threw it out. Haha.
twincannon's Avatar - Comment posted on 05/27/2009 08:57
twincannon
Dr. Mind Fucker. lulz, nice
HydroTonix's Avatar - Comment posted on 05/27/2009 08:58
HydroTonix
Gothic
kidko's Avatar - Comment posted on 05/27/2009 09:02
kidko
http://www.southpeakgames.com/index.php?game=Edge%20of%20Twilight&platform=XBOX360

Some game called Edge of Twilight?
DeusPayne's Avatar - Comment posted on 05/27/2009 09:04
DeusPayne
I was going to come here to say something about how I thought it might be about Alan Wake. But it seems I'm a few hours late to the party.
Timdabrat's Avatar - Comment posted on 05/27/2009 09:08
Timdabrat
Perhaps they are just trying to send all the bloggers and journalists off to a safe place?
NihonTiger90's Avatar - Comment posted on 05/27/2009 09:53
NihonTiger90
WII MUSIC 2 CONFIRMED!
Das Ferret's Avatar - Comment posted on 05/27/2009 10:02
Das Ferret
@Super Mega Hyper:

OMG YES! THAT TREE BRANCH IS QUITE CLEARLY A SNAKE! MGS 5 CONFIRMED!
Swizzler121's Avatar - Comment posted on 05/27/2009 10:06
Swizzler121
has anyone called the number? I didn't even consider alan wake when I was reading through it, I thought it was a valve viral at first, but then I remembered valves have hints every sentence [whatsinthebox]... and this doesn't.
Chronic Logic's Avatar - Comment posted on 05/27/2009 10:11
Chronic Logic
It must be cool being a video game journalist. You get all this weird and cool stuff in the mail all the time.
Gyrael's Avatar - Comment posted on 05/27/2009 10:12
Gyrael
Addington at 05/27/2009 05:15

You should fill out the card, send it in, and see what you get in return.

This.
Santos L Halper's Avatar - Comment posted on 05/27/2009 10:25
Santos L Halper
Do you know what is in Grapevine, TX?
Gamestop Corporate Headquarters.
Let the conspiracy theories begin.
Kaspar's Avatar - Comment posted on 05/27/2009 10:28
Kaspar
Haha, they are lending a helping hand to get over your gaming addiction.

CLEAR AS DAY.
HiddenAHB's Avatar - Comment posted on 05/27/2009 10:47
HiddenAHB
Arkham Asylum or Alan Wake.
Anyway, i'm happy i read this.
Ben PerLee's Avatar - Comment posted on 05/27/2009 12:28
Ben PerLee
I got it, and the phone number is a dud.

Also, for some reason, I got hella creeped out by it when I gave it a look right before bed. Go figure.
AhmetBeraty's Avatar - Comment posted on 05/27/2009 13:44
AhmetBeraty
1. the A in the signature looks like the starfleet symbol, so new star trek game. 2.but seriously, I'm pretty sure others have checked but the zip is for Kalamazoo, which has a few psychiatric facilities. someone said, that he suffers from amnesia. electroshock therapy has been known to cause memory loss and confusion.
Kalmah's Avatar - Comment posted on 05/27/2009 14:28
Kalmah
It's a letter sent to the entire video-game industry by Jack Thompson himself in order to prove that every one of us is crazy and needs to be treated in a mental ward for our "video-game addictions." Also, Faulker has a fancy signature.
protomark's Avatar - Comment posted on 05/27/2009 17:24
protomark
ZONE OF THE ENDERS 3.

Seriously though, it's probably Alan Wake. Which is really great, actually.
perri's Avatar - Comment posted on 05/27/2009 17:36
perri
Silent Hill Wii revolves around psychological test.

Is it as prominently used in Alan Wake?

Kind of hope we see some Silent Hill footage- I'm so curious.
MechaMonkey's Avatar - Comment posted on 05/27/2009 22:27
MechaMonkey
Not very good viral marketing if everyone throws it away.

But yeah, definitely send it back and see what happens.
Xonticus's Avatar - Comment posted on 05/28/2009 00:37
Xonticus
SEND IT BACK.

The next day, a white van comes and takes you away.
Fleet3000's Avatar - Comment posted on 05/28/2009 01:04
Fleet3000
i immediately thought of alan wake when i started reading this. clearly others in the community have too. lets hope this is the beginning to an awesome viral marketing campaign.
DeusPayne's Avatar - Comment posted on 05/28/2009 01:39
DeusPayne
I think these comments show pretty much that even if it's not for Alan Wake, they did a good job of making everyone think of it.
exodus1925's Avatar - Comment posted on 05/28/2009 04:21
exodus1925
I think everyone agrees that you should fill it in. Also try ringing the number.
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