Check out this video. It's packed full of features. These aren't your daddy's features. No, these are the kind of features you can only get from a Facebook experience like The Sims Social.
Kidding aside, the game certainly gives the appearance that people put real thought into development, though I haven't taken the time yet to give The Sims Social a shot. What strikes me about the trailer is how much emphasis they place on the events that happen in the game when you're not playing it. I like features of this nature that create a persistent experience but doesn't it seem odd to make the biggest deal out of an aspect of a game which doesn't involve the player? We live in a strange world sometimes.