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Change4Life campaign strongly implies that gaming leads to death photo

A campaign aimed at stimulating young people in a bid to fight heart disease and diabetes has caused outrage in the gamer community for using videogames as a scapegoat. British games publication MCV has attacked Change4Life, a campaign set up by The British Heart Foundation, Cancer Research and Diabetes UK, which first stereotyped gamers as being prone to heart problems with a TV advert, and more recently implied that videogames lead to death.

A new magazine ad states "Risk an early death, just do nothing," and shows a disaffected youth playing videogames while looking miserable. MCV has taken great offense to this, especially with the new, funky, active face that gaming has been showing lately. The games news outlet is so incensed that it has lodged an official complaint with the Advertising Standards Authority. 

While Change4Life isn't exactly lying when it implies that playing nothing but videogames isn't healthy, the continued focus on just gaming is certainly unfair. So far, the entire Change4Life campaign seems to have done little more than present videogames as a completely unhealthy activity and used it as a symbol of physical decline. Perhaps the next advert could show someone just sitting and reading a book? After all, there's even less activity there than with gaming. Oh wait, that wouldn't be acceptable, would it? 

Let's stop the scapegoating, please.


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25 comments | showing # 1 to 25

hitnrun's Avatar - Comment posted on 03/06/2009 17:51
hitnrun
As long as they aren't whining about content, thereby trying to create an incentive for games to suck, I say good for them. Get that ass off the sofa! Get those feet up or you can take another lap!
Silverhertz's Avatar - Comment posted on 03/06/2009 17:55
Silverhertz
Glad I'm not the only one these adverts were pissing off. As soon as I saw it I facepalmed. That and the new DS ad with two members of Girls Aloud playing professor layton with a look on their face that suggests they're just waiting for the cheque to cash so they can get the fuck out.
Intruder's Avatar - Comment posted on 03/06/2009 17:55
Intruder
Haven't we had enough of this today?
error2k2's Avatar - Comment posted on 03/06/2009 17:56
error2k2
Jim is always going after reading! So f**king bias! What's next? Book burnings?
/s

Maybe we need more DDR~
John Johnson's Avatar - Comment posted on 03/06/2009 17:59
John Johnson
change4life > left4dead?
Gantz's Avatar - Comment posted on 03/06/2009 18:14
Gantz
Gantz strongly implies that Living leads to Death.

/discussion
wardrox's Avatar - Comment posted on 03/06/2009 18:18
wardrox
I like i the video they say that mankind was healthier when we were eating mammoths. What was the average life expectancy at 30,000 BC?
Gantz's Avatar - Comment posted on 03/06/2009 18:34
Gantz
@wardrox
Current world average: 66.12
Upper Paleolithic (Prehistoric): 33

Since the early 20th Century We've been on a steady rise from the 30-40 range thanks to modern medicine.
John Johnson's Avatar - Comment posted on 03/06/2009 18:39
John Johnson
Yeah, and in developed countries, i.e. those who play video games, I bet it's much higher than the world average
UnderArmour's Avatar - Comment posted on 03/06/2009 18:40
UnderArmour
100% of all gamers die.
kavorka's Avatar - Comment posted on 03/06/2009 18:44
kavorka
If you're really looking for some alarmist material, check out dihydrogen oxide. That shit is in everything, and EVERYBODY who consumes it dies. Eventually.
Drach's Avatar - Comment posted on 03/06/2009 18:49
Drach
Video Games can be used for pain management. if anyone should know this it's the medical professionals.
I'm fucking tired of people attacking one of my favourite things. patients use games to concentrate on something other than the excruciating pain of DYING. Again.. medical staff.... read some fucking recent articles that actually point out the merits of gaming.
John Johnson's Avatar - Comment posted on 03/06/2009 18:56
John Johnson
@kavorka


I see what you did there.
Chronic Logic's Avatar - Comment posted on 03/06/2009 19:20
Chronic Logic
There is truth in Change4Life statement. Video games is a solitary activity. You don't move around, although your fingers get quite a workout. And seeing how people play games for a long time each day, it's not so hard that they will pack on the pounds. Now unless they workout to balance their gaming, then everything is peachy.
ArrestedDeveloper's Avatar - Comment posted on 03/06/2009 21:15
ArrestedDeveloper
Fact: Everyone that has ever played a video game will die someday. Really chills you to the bone doesn't it.
Dexter345's Avatar - Comment posted on 03/06/2009 23:30
Dexter345
I was hoping this was going to have something to do with Left 4 Dead. I was sorely disappointed.
Dimly's Avatar - Comment posted on 03/07/2009 00:05
Dimly
We're clearly awful people for playing games
Drach's Avatar - Comment posted on 03/07/2009 00:58
Drach
Yep. If you live you die. There's no escape. Everyone dies. So that means that we shouldn't do anything at all because it may cause a premature death.

Games aren't bad for you. Another study shows that Surgeons that play a video game daily make less mistakes than ones that don't. It improves hand-eye coordination. I'd also be willing to bet that if they did the same study with driving automobiles that it would reflect the same results. http://www.boston.com/news/local/connecticut/articles/2008/04/13/video_games_help_surgeons_refine_their_techniques/ There's also a few other articles that point towards games being helpful in this manner.

If you are on the side of change4life, why are you even at this website?
A hardcore gamer knows the benefits of gaming.

I guess I'm just from a generation where we didn't have game systems in our houses. And if we wanted to play the best ones, we had to find an arcade.

Finally: heart disease is caused by many other things, if you don't eat a properly balanced diet, don't exercise, smoke, use drugs, and drink, you will have a higher risk of going into cardiac arrest (even things such as age, race, sex and medications can cause heart disease). This isn't kindergarten health class, most everyone on this site should know these simple things. I'm positive that if you are on the internet, or intelligent enough to read, you should have already had someone tell you this. There is a multitude of causes for heart disease. It's absurd for anyone to point their finger and say that playing video games is going to cause you to have heart disease on its own. Those types of statements borderline on retarded. It's a faulty generalization, and you should check your logic before stating such nonsense.
UglyDuck's Avatar - Comment posted on 03/07/2009 04:26
UglyDuck
I cringed when I saw those ads. I couldn't legitimately hate them because they didn't out and say "Video games are for criminals, ugly people and experimental pigs," so it was difficult to hate them off the bat. But fortunately they've managed to go one step further and turn it into their ad drive.
MultiJoe's Avatar - Comment posted on 03/07/2009 08:48
MultiJoe
@ Jim

How many kids do you honestly think get fat from reading too much? And how many do you think get fat from being dumped in front of a game by their parents? That is why there is a focus on gaming.
Clown's Avatar - Comment posted on 03/07/2009 10:05
Clown
HAHAHA games have taken a life or three....The horrid abomination of WoW has taken its share....and do you remeber japanese kids dying from playing too much pokemon on their GB color's? Ciggarettes kill you, Alcohol kills you, shitty fastfood will also kill you. Its all about moderation.
Bennyishere's Avatar - Comment posted on 03/07/2009 10:13
Bennyishere
The F has a really weird penis.
Holyetheline's Avatar - Comment posted on 03/07/2009 18:41
Holyetheline
It's a melondick.
B-Radicate's Avatar - Comment posted on 03/07/2009 19:54
B-Radicate
I'm offended the logo is a clear ripoff of Keith Harring's artwork.

He's from my hometown (Kutztown, PA) and was best friends with my uncle throughout his life. It's sad to see somebody ape his style, but I doubt anyone will care.
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