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Top Stories in Viral Marketing

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    New in Viral Marketing

    7:00 AM on 05.19.2014

    Ubisoft messes with people and causes mayhem for Watch Dogs skit

    Ubisoft is hitting the marketing campaign pretty hard for next week's release of Watch Dogs, and this hidden camera video is the latest product of that. Regular folks looking for a cheap cell phone repair unknowingly hack streetlights, cars, and an ATM in Los Angeles. It's all fun and games until things take a turn and the authorities show up looking for answers.

    Brett Makedonski

    2:15 PM on 05.05.2014

    Sunset Overdrive viral site opens up, plans special events for fans

    The surprise reveal of Sunset Overdrive at Microsoft's E3 2013 press conference got many people excited, including much of the staff at Destructoid. As a brand-new open-world shooter set in a visually rich and colorful world,...

    Alessandro Fillari

    7:15 AM on 11.11.2013

    New PlayStation 4 video is all about a pirate tailor

    Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlayStation 4? If anything, it makes me want to get a nice ruffled shirt.

    Joshua Derocher

    3:15 PM on 11.08.2013

    I am confused by this 'Hadouken Cabs' video

    This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just ...

    Conrad Zimmerman

    2:30 PM on 03.07.2013

    Sega takes to Facebook to ask you to support Miku for PS3

    If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crow...

    Josh Tolentino

    9:00 PM on 02.23.2013

    Watch Dogs has a viral webpage, obviously

    If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting takes you to a black page with...

    Tony Ponce

    12:30 PM on 04.09.2012

    This is totally a viral video, not an ad for Nintendo 3DS

    Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in m...

    Conrad Zimmerman

    8:15 PM on 11.30.2011

    The DTOID Show: Infinity Blade 2 & Dragon Age Multiplayer

    Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable...

    Max Scoville

    2:30 PM on 09.07.2011

    Slavery: The Game was a viral for a Dutch documentary

    Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to Americ...

    Maurice Tan

    11:00 PM on 08.17.2011

    Sarif Industries gets 'hacked'

    Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif In...

    Daniel Starkey

    12:00 PM on 07.01.2011

    Win Deus Ex QR mission prizes with help from Destructoid

    Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, ...

    Conrad Zimmerman

    4:00 AM on 06.02.2011

    Here's a mysterious Canadian viral campaign to watch

    The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at ended last night, revealing what appeared to...

    Conrad Zimmerman

    2:00 PM on 05.17.2011

    Deus Ex: Testimonials from augmentation customers

    Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new ...

    Conrad Zimmerman

    2:00 AM on 04.26.2011

    Episode 3 of Mortal Kombat: Legacy is a Cage-y one

    Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment...

    Conrad Zimmerman

    3:30 AM on 04.19.2011

    Mortal Kombat Legacy episode 2 still slow going

    The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what...

    Conrad Zimmerman

    4:00 AM on 04.13.2011

    Let Sarif Industries make a better you

    With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features...

    Conrad Zimmerman