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Top Stories in Marketing




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    New in Marketing

    7:15 PM on 08.28.2014

    Miyamoto explains Nintendo's reignited passion for core gaming

    It's fairly obvious that Nintendo has been ramping up its concerted efforts to attract and maintain its core base, and Shigeru Miyamoto's latest comments confirm that it's not just a coincidence. Miyamoto spoke with Edge in a...

    Brittany Vincent

    10:15 AM on 06.26.2014

    Worldwide gaming market expected to hit $100 billion in yearly sales by 2018

    Projected game sales for 2014 are expected to total $64 billion dollars globally. By 2018, the global sales have been projected to reach $100 billion, mostly due to the giant leap in mobile gaming. Burgeoning economies in cou...

    Brittany Vincent

    7:30 PM on 03.25.2014

    New Cabela's trailer puts a happy face on hunting

    Cabela's Big Game Hunter: Pro Hunts was released into the wild today for Xbox 360, PS3, PC, and Wii U. Activision released this trailer to accompany the launch. I love it so, so much. It's less about the gameplay, which...

    Conrad Zimmerman

    5:30 PM on 03.20.2014

    Hideo Kojima unboxes Big Boss in Paris game shop

    This is a silly little video uploaded today to the official Metal Gear Solid YouTube page. Hideo Kojima made a surprise appearance at a Micromania game store in Paris to celebrate the release of Metal Gear Solid V: Ground Ze...

    Conrad Zimmerman

    2:15 PM on 10.21.2013

    100k copies of Stanley Parable HD sell in first weekend

    The Stanley Parable is, once more, likely to be a hot topic of discussion as it pertains to the nature of narrative design in videogames and the illusion of choice. What isn't an illusion is the title's initial success, pushi...

    Conrad Zimmerman

    2:00 AM on 08.04.2013

    Nintendo bred a new flower to market Pikmin on GameCube!?

    The common refrain these days is that Nintendo doesn't know how to market the Wii U. But I know the creativity is still there, waiting to be tapped. Case in point... The latest episode of Did You Know Gaming? arrives just in...

    Tony Ponce

    8:30 AM on 07.29.2013

    Final Fantasy: All the Bravest merchandise f*cking exists

    Final Fantasy: All the Bravest may well be the sleaziest, scummiest exploitation of a beloved videogame franchise this side of bootlegged Pikachu dolls. The "game" exists solely to leech cash from the "player," but Square Eni...

    Jim Sterling

    8:00 AM on 07.25.2013

    Nintendo PR actively promoting playable female characters

    Nintendo is generally thought to exist in its own fancy little bubble, protected from the outside world and faintly out of touch with the rest of us. However, Nintendo of America's marketing department may be a bit more savvy...

    Jim Sterling

    3:00 PM on 06.03.2013

    Jimquisition: Damn Fine Coffee

    How do you like your coffee? Blacker than midnight on a moonless night? Or is that just what you want people to think? Asking consumers what coffee they drink is a fine example of demonstrating exactly how problematic a focu...

    Jim Sterling

    10:30 AM on 05.01.2013

    Nintendo urges Wii owners to discover Wii U

    Nintendo has sent out a mass-message to Wii owners to inform them of the Wii U's release, Kotaku reports. The message was sent in an effort to inform the mass audience that the Wii U is "an all-new home console from Nintendo,...

    Keith Swiader

    9:00 AM on 04.09.2013

    The Last of Us focus test had to be made to include women

    Naughty Dog has revealed it had to force the hand of its focus testers in order to get them to acknowledge a female perspective. Originally, The Last of Us was exclusively using male gamers to gauge audience interest, until t...

    Jim Sterling

    6:15 PM on 04.08.2013

    Latest TV spot for Injustice features Kevin Smith

    A new advertisement for Injustice: Gods Among Us is starting into circulation and they're heading right for the comic fans by bringing in one of the more famous enthusiasts of (and contributors to) the medium, Kevin Smi...

    Conrad Zimmerman

    1:30 PM on 03.31.2013

    Sifl and Olly return again, this time on Nerdist

    Silf and Olly was one of my favorite MTV shows of the 90's. I felt sad and somewhat guilty when the show it canceled in favor of more marketable but ultimately less interesting fare like Road Rules. The show was recently reb...

    Jonathan Holmes

    11:00 AM on 03.22.2013

    Marketers wanted guns on Beyond: Two Souls promo art

    Beyond: Two Souls had to fight to stop its promo art being reduced to a character holding a gun like 90% of the rest of videogame advertising, Quantic Dream recently revealed. Had marketers had their way, Ellen Page would be ...

    Jim Sterling

    6:45 PM on 02.11.2013

    Terraria celebrates XBLA/PSN release by sending pebbles

    We certainly get sent all manner of weird tat and nonsense in our role as semi-professional videogame jesters, and sometimes it's just ridiculous enough to achieve the desired effect and get a post. Here's 505 Games, literall...

    Jim Sterling

    1:00 PM on 02.10.2013

    Help determine the buzzworthy tagline for Dark Souls 2

    Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turne...

    Conrad Zimmerman