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Captain Obvious: Sony has no plans to drop the PS3 price photo

With all this talk of an expected Microsoft Xbox 360 price drop, some might have been waiting to hear something from their competition. Of course, I don't think that any right-minded gamer would expect Nintendo to drop Wii prices, but maybe Sony?

Of course not! According to SmartMoney, Sony's Chief Financial Officer Nobuyuki Oneda isn't having it. 

"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at a Nomura Asia Equity forum in Singapore.

"Our plan is not to reduce the price." 

And why should they? If you ask me, Sony is on the way up... finally. Destructoid community blogger superhobo has an interesting take:

Fair f*cks to them! They are absolutely right in taking this position, they have taken far too much of a loss already this generation, and I think that the apparent decision to focus on the more "hardcore" gamers that they already have will stand to them in the long run. While I can understand where Microsoft is coming from, and if they feel that they can still make a profit with the upcoming reduced price then fair play to them, I can't help but feel that Microsoft is grasping for straws here. This is all the more apparent when we consider the apparently upcoming Avatars and Motion Controller for 360. I mean come on MS, you're not going to beat Wii at it's own game: for once take a que from Sony and stick to what you do best.

If you ask me, I think that if Sony sticks to their guns and has a good E3, they'll be doing fine by this holiday season. What do you think?

[Via GamesIndustry -- Thanks, Billy]


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38 comments | showing # 1 to 38

bhive01's Avatar - Comment posted on 07/11/2008 08:16
bhive01
Yes.
Merry Ho's Avatar - Comment posted on 07/11/2008 08:18
Merry Ho
I still love my PS3.
Projectexodus's Avatar - Comment posted on 07/11/2008 08:34
Projectexodus
The money they could've lost by dropping the price, should be spent in making the PS3 worth buying.
Quest's Avatar - Comment posted on 07/11/2008 08:34
Quest
they keep the same price because the console is not poorly made like the 360

i have both so i know what i'm talking about ... before some dumbass call me a fanboy
bhive01's Avatar - Comment posted on 07/11/2008 08:41
bhive01
THE BEES WILL WIN.

YOUR BASE ARE BELONG TO US.

Seriously though, I see no need for them to drop the price. Besides losing money on a machine every time they sell it, they'd have to explain to all the BD player manufacturers why they're undercutting them so bad with the PS3. The PS3, afterall, is one of the most capable BD players on the market.

Also, troll.

Also Also, newer 360s are better

Also Also Also, Oslo.
ParaParaKing's Avatar - Comment posted on 07/11/2008 08:45
ParaParaKing
You don't announce a price drop until you actually drop the price.
So it's only obvious, that Sony denies any rumors about price drops. Just like Microsoft is still denying the 360 price drop although there is proof all over the internet.
jrwolv's Avatar - Comment posted on 07/11/2008 08:50
jrwolv
They don't need a price drop. They need to use the hardware to the full potential!
Dirtnap's Avatar - Comment posted on 07/11/2008 08:54
Dirtnap
Could they at least shrink the thing a little bit?
Zen Albatross's Avatar - Comment posted on 07/11/2008 09:04
Zen Albatross
I'd agree that they are totally justified... if 2008 gives us some non-MGS4 exclusives that are actually worth a damn.
Trev's Avatar - Comment posted on 07/11/2008 09:04
Trev
@paraparaking
The pro might not actually be getting a formal price drop. The K-mart, Target and Gamestop ads are all really specific, with the former to specifying "20GB" and Gamestop going all the way by noting the SKU number.

I think it's more a confirmation of the rumored 60GB Pro, with the older systems priced to move. Whether or not the $299 tag sticks is another story.
bipolar beers's Avatar - Comment posted on 07/11/2008 09:07
bipolar beers
they need to work on a slimmer ps3 than drop the price when that comes out. boom. nuff said.
Misanthrope's Avatar - Comment posted on 07/11/2008 09:10
Misanthrope
I hate fanboys, specially when they have an editor pen. Look 400 bucks is still too much money and most of us DONT WANT and NEVER ASKED for blueray. Im not saying I will go with the 360 or with the Wii but all of you forget that the only reason 400 seems reasonable right now its because it started at 600 bucks and cause blueray players are still expensive but trust me: they won't stay expensive for long.

And lastly if you applaud Sony's strategy then you are basically applauding a company happy ending in third place and that will NEVER bring back all the exclusives and developers they lost.

I honestly want Sony to do better cause I want Microsoft to do worst, they have too many good games on awful hardware but Sony needs to do something about the price.
Dale North's Avatar - Comment posted on 07/11/2008 09:22
Dale North
"If you ask me, I think that if Sony sticks to their guns and has a good E3, they'll be doing fine by this holiday season. What do you think?"

In what world is this a fanboy statement?
wonky360's Avatar - Comment posted on 07/11/2008 09:29
wonky360
BluRay seperate players will start to harm PS3 sales as they continue to drop in price, Sony need GAMES, nothing else.
Tull's Avatar - Comment posted on 07/11/2008 09:40
Tull
In the end there's a lot of "if's" that need to go right for this to be a successful move for Sony. While I understand that dropping price now will affect the PS3's profitability they should never rule out a drop for the holiday season. The way the economy is going at the moment even the hardcore gaming community Sony has decided to concentrate on may not have the money to buy what will be again the most expensive of the three new systems.
Scary Womanizing Pig Mask's Avatar - Comment posted on 07/11/2008 09:51
Scary Womanizing Pig Mask
Glad to hear this, I just bought one, and I'd hate to payed more than I need to ;)
necrozen's Avatar - Comment posted on 07/11/2008 09:56
necrozen
I'm happy with my PS3 and I think the price is right for what you get. It's made very well and has games that I enjoy, it just needs more of them, which it looks like it is going to have in the future.
casualweaponry's Avatar - Comment posted on 07/11/2008 10:04
casualweaponry
If Sony would have concentrated on games (ya' know, the reason why most people buy a console), they could have reached profitability much sooner.

Sony still has no strategy, no system sellers (MGS4 DOESN'T count), and no cool factor for those who don't want to shoot things in first person. Sony fanboys are wetting their pants for features that were standard for YEARS, like rumble, custom soundtracks, and XMB. Price is the least of Sony's problems.

Signed,
A PS3 owner whose system collects dust.
BattyAdroit's Avatar - Comment posted on 07/11/2008 10:11
BattyAdroit
Why doesn't MGS4 count?
carg0's Avatar - Comment posted on 07/11/2008 10:24
carg0
Sony's already lost over $3billion since launch. they can't afford another price drop, at least not for a year.

they really shot themselves in the foot with the ps3...caught between a rock and a hard place:

- they still don't have the software lineup or online service (yet) to justify the $100 price gap on the 360.

- most consumers can't see enough difference between Blu-ray and DVD to justify the switch -- which will be costly, unless you already have a 1080p projector or TV of at least 40'.

- the ps2, inexplicably, continues to sell. o_O

- and finally, it hasn't helped that Sony has appeared absolutely clueless and even incompetant in regards to strategy: initially wanted how much for it? changed SKU's how many times? said we didn't need 'rumble' in our controllers? said we'd "work longer to buy one" ??

the only thing Sony can do is stay the course, push the Blu-ray agenda hard, hope the AAA titles come and pray that 'Home' is a hit.
casualweaponry's Avatar - Comment posted on 07/11/2008 10:24
casualweaponry
In my opinion, not a whole lot of people were waiting to buy a PS3 for MGS4.

I'm sure Halo 3 sold a lot of 360's. I'm sure GTAIV moved a lot of PS3's, probably moreso than 360's. But MGS4 definitely didn't have that kind of buzz around it.

Hell, it wasn't even marketed as the last go for Kojima and Solid (Old) Snake. That would have given it a boost among those who played the earlier games, but not the more recent ones.
Quiotu's Avatar - Comment posted on 07/11/2008 10:34
Quiotu
I'm an admitted Sony fan, and price will always be a factor until it hits that magical pricetag under $250; and even then, until the economy gets better, you won't ever see consoles move like the PS2 did in the 90's. If Nintendo could produce enough Wiis, they might get close.

Sony needs to do three things by the end of the fiscal year, IMO. More exclusive, quality titles need to come out. Home needs to either be released or dropped; the last thing they need is to have the Duke Nukem Forever of apps in their name. And finally, drop game prices; dropping game prices to $50 will create more appeal to the system and increase attachment rate.
mistic's Avatar - Comment posted on 07/11/2008 10:35
mistic
We'll only know how it all turns out when the Xbox 1080/PS4/GameWii are out :-)

until then, let the fights for our money reign!
Alexradl's Avatar - Comment posted on 07/11/2008 10:37
Alexradl
Minsanthrope:

They are already selling the console at a pretty big loss, it would be pretty stupid of them to drop the price now. I don't see how agreeing with their decision automatically makes someone a "fanboy".
Sueng's Avatar - Comment posted on 07/11/2008 10:39
Sueng
IIRC wasn't there an article posted about, "every console generation, the first system to hit $200 is deemed winnar?" If that's the case, then it must appear so that M$ wants to do just that.

While M$ may be copying avatars and motion controls. Let's not forget the rumo
Sueng's Avatar - Comment posted on 07/11/2008 10:40
Sueng
fuck...
anyways lets not forget the rumoured motion remote controller for the PS3 so that they are actually trying to appeal the to casual/hardcore gamer.
Misanthrope's Avatar - Comment posted on 07/11/2008 11:31
Misanthrope
They wouldn't be selling at lost if they were smarter at making hardware

1)Nobody asked for blueray and it was not necessary.

2)Nobody wanted a super computer, I much rather have a powerhouse graphics card and a good enough processor if it keeps the prices down

If you switch blueray for dvd drive or at least the option for a dvd based SKU ( lets face it games look as good or better on the 360 on DVDs ) and if they didn't waste so much on using that stupid cell processor instead of one of the many other proven technologies available at the time, they could have been at the $299 price range by now with little to no financial loss on each console.
king3vbo's Avatar - Comment posted on 07/11/2008 11:46
king3vbo
I play MGS4... thats about it
Sharpless's Avatar - Comment posted on 07/11/2008 12:16
Sharpless
They're already hemorrhaging money with each sale, so I don't blame them for not wanting to lose more proverbial blood. Still, they're going to need to work towards the $299 mark, if they really want their sales to take off.
tehAnt1the1s1s's Avatar - Comment posted on 07/11/2008 12:16
tehAnt1the1s1s
@Misanthrope

Nobody asked for Blu-Ray? First of all i have been a long time fanboy of Sony but I also own a 360 which I use just as frequently. Blu-Ray not only adds the ability to play Hi-Def movies but it also makes the media to put games on larger. If you have models without Blu-Ray, how can you put games on that format? The Quality difference is also more about the developer. Of the exclusive games for each system that I seen the PS3 has sharper graphics, better tectures and better lighting and shadow.

Now, as to the hardware, a graphics card is great, but it doesn't determine alone how good your graphics can be. There are so many processor based operations that are required for this generations games to look and feel good. Physics, Lighting, Shadow, Water, AI-Routines, Partical Effects (for those that dont know that means explosions, fire, mist etc.) are all controlled by the processor. With the PS3's ability to run so many threads at once developers can put much more noticable deatail in the games. When comparing games that are on both systems though they tend to look the same because the 360 just cant handle the processor requirements so the games get dumbed down.

Anyway, I'm not trying to say which is better or worse (Although I prefer the PS3, the 360 has a tendancy to lag, freeze, and crash) and for the amount of hardware that is in the PS3 I dont see a way Sony could drop the price. Plus: looking forward to Resistance 2 and White Knight!
mix's Avatar - Comment posted on 07/11/2008 13:34
mix
I bought mine about 2 weeks after launch and shelled out almost $700 (plus Resistance FOM) and I really have no regrets about adopting it early.

I see $399 for the PS3 as a failry reasonable price and if it's too much for you dont buy it, no one makes you buy anything. Value IS in the eye of the beer holder....

Me = happy camper.
brainderailment's Avatar - Comment posted on 07/11/2008 13:42
brainderailment
Where are all of these trolls coming from. This very normal post about Sony keeping their price the same has caused some extremely retarded responses.
parrothead's Avatar - Comment posted on 07/11/2008 14:46
parrothead
The big black box and I are doing just fine. And my Blu-Rays are great too.
Infinite Obscurity's Avatar - Comment posted on 07/11/2008 14:46
Infinite Obscurity
I'm still not paying $300 for an MGS player.

On a side note:
Sony, why couldn't you have stuck with dvd goddamnit. If you did, I would be happily playing MGS4, while swapping disks every 10 or so hours.

Also, don't try to hail Killzone 2 and LittleBigPlanet as your flagship titles. I can get better shooters and better platformers on my 360 and Wii.

Give me JRPGs, 3rd person action games(such as God of War, SOTC, etc.), fighting games and every other genre not covered by every other system(I view the Wii and 360 as having a very narrow scope of games). Sony should realize that fans of these genres are a very large and unsatisfied market.
Teen Idol's Avatar - Comment posted on 07/11/2008 14:57
Teen Idol
It's just way too expensive!! That's alot of money for a console not to mention the $60 game prices, AND the over $30 for a Bue-Ray DVD. Casual gamers are going for the 360 for sure. Casual gamers with families are still going to keep making the Wii a beast to reckon with.
Velt's Avatar - Comment posted on 07/11/2008 15:07
Velt
My only problem with this generation is the hardware faiulures of the 360. Really, lets say that you had problems the first year... ok, now lets say that the bomb exploded and still, after all this time microsoft havent fixed the issue. How fucked up a hardware architecture can be?
brainderailment's Avatar - Comment posted on 07/11/2008 18:47
brainderailment
I paid 600 dollars a couple months after launch and I haven't regretted it since.
Quest's Avatar - Comment posted on 07/12/2008 07:50
Quest
Quiotu at 07/11/2008 10:34

until the economy gets better, you won't ever see consoles move like the PS2 did in the 90's.





PS2 in the 90's ..... you don't know what your talking about O o
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