Capcom, without a doubt, has some of the best promo goodies in the industry. Whether it's the classic Mega Man 9 NES cartridge or the Resident Evil zombie hoodies, its marketing and PR team is straight up baller when it comes to creativity.
Today, our review copy of the Wii-exclusive Spyborgs hit my doorstep (literally -- the UPS guy threw the box at my door), and Capcom didn't disappoint when it comes to amusing us. In addition to a retail copy of the game (which hits stores next week on September 22), the package included a "hand decorated" folder with a pencil case tucked inside.
Inside the pencil case was a Spyborgs branded pencil (along with a sharpener), ruler/stencil, and eraser. Also included, a folded piece of torn loose leaf paper. Hit the jump to see what it said.
Very cute. I'll be spending the weekend playing Spyborgs, and I'll answer this question in our review next week.
LAUNCH GALLERY (12 IMAGES)
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Contest:
9:20 AM on 09.18.2009 | 
Cool stuff though. It's awesome to see creative and engaging PR being sent out to people instead of just a bunch of crap that goes through a color copier. The whole FEAR 2 viral PR was awesome, and personally that whole article was the most I've ever been interested in anything on Dtoid, EVER.
I think it's more of a throwback to drawing your favorite games in all your school material than a school's back reference...
You show me a console dev/pub company who's more committed to their fanbase and tastes, who's more than happy to take a tip from their fanbase, and who's more consistent at putting their philosophy into practice on [I]several[/] different genres and titles...and I will give you a huge mirror, a lot of natural lighting, and I will show you a liar.
God.
Bless.
Capcom.
Please?